We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.<br><br>Responsibilities:<br>• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.<br>• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.<br>• Create compelling reports and presentations to share data-driven findings with clients and internal teams.<br>• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.<br>• Mentor and guide team members to encourage growth and enhance paid media expertise.<br>• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.<br>• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.<br>• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.<br>• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.
We are looking for a skilled Salesforce Marketing Cloud Developer to join our team in Fort Washington, Pennsylvania, on a long-term contract basis. As part of a dynamic organization in the Real Estate & Property industry, you will play a key role in creating and managing marketing solutions that drive business growth. This position offers an exciting opportunity to collaborate with cross-functional teams and utilize cutting-edge technology to deliver impactful digital campaigns.<br><br>Responsibilities:<br>• Design and manage multi-channel customer journeys using Journey Builder to optimize engagement.<br>• Implement event-based communications such as triggered sends and transactional messaging.<br>• Develop and customize dynamic content using AMPscript and personalization techniques.<br>• Build reusable templates and modular components in Content Builder for streamlined campaign creation.<br>• Work closely with data teams to ensure seamless integration and synchronization of information.<br>• Conduct thorough quality assurance testing and execute A/B tests to refine campaign effectiveness.<br>• Monitor campaign performance metrics and recommend improvements based on data insights.<br>• Partner with technical and design teams to translate business requirements into scalable solutions.<br>• Document code, configurations, and deployment processes to maintain operational clarity.<br>• Utilize tracking and analytics tools to measure campaign success and user behavior.
