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2 results for Brand Manager in Hickory, NC

Ecommerce Digital and Product Marketing Manager

Mooresville, NC
onsite
Permanent / Full Time
70000 - 95000 USD / Yearly
We are looking for an Ecommerce Digital and Product Marketing Manager to lead the growth of our online presence and strengthen how our products are represented across digital channels in Mooresville, North Carolina. This role combines commercial thinking with hands-on product marketing, requiring someone who can translate technical product details into clear, persuasive content that supports customer decision-making. The ideal candidate will partner across teams to improve digital merchandising, elevate brand presentation, and create a consistent, high-quality online customer experience. Responsibilities: • Drive online sales performance by developing and executing digital product marketing strategies that expand visibility and improve conversion across ecommerce platforms. • Build accurate, persuasive, and well-structured product content that highlights key features, benefits, and use cases for floor care and pool product lines. • Collaborate with engineering, sales, suppliers, and marketing partners to gather product insights and ensure digital materials reflect current specifications and market needs. • Manage product presentation across online channels to maintain a strong brand image, consistent messaging, and a strong customer experience. • Analyze ecommerce and campaign performance to identify trends, refine content, and recommend improvements that support revenue growth. • Oversee digital merchandising initiatives, including assortment presentation, content updates, and optimization of product detail pages. • Translate technical information into customer-friendly messaging that helps buyers understand value, functionality, and differentiators. • Support broader brand and content marketing efforts by aligning product storytelling with company goals and audience expectations.
2026-07-31T00:00:00Z

Field Marketing and Activation Specialist

Charlotte, NC
onsite
Permanent / Full Time
70000 - 85000 USD / Yearly
We are looking for a Field Marketing and Activation Specialist to help strengthen local brand visibility and support community-based marketing efforts in Charlotte, North Carolina. This role is ideal for a marketing specialist who enjoys blending strategic planning with hands-on execution across campaigns, events, and location-specific promotions. The position will work closely with internal teams to deliver compelling communications, maintain consistent brand messaging, and support engagement initiatives that drive awareness and customer interest. Responsibilities: • Plan and carry out local marketing initiatives that increase brand awareness and support business growth across assigned locations. • Coordinate promotional events, community activations, and grand opening support to create strong local engagement opportunities. • Develop marketing copy for email outreach, social media, and related communication materials while ensuring alignment with brand standards. • Partner with cross-functional stakeholders to organize campaign timelines, manage deliverables, and keep multiple projects moving efficiently. • Monitor the performance of regional campaigns and activation efforts, then share insights to improve future marketing strategies. • Support content creation for digital channels by tailoring messaging to local audiences and market needs. • Travel to centers and event locations as needed to assist with on-site marketing execution and promotional support. • Maintain organized records of campaign assets, schedules, and communications to ensure smooth coordination across initiatives.
2026-07-13T00:00:00Z