<p>We are looking for a dedicated Business Analyst to join our team in Hartford, CT. <strong>This position requires being onsite 4x per week. </strong></p><p><br></p><p>This long-term contract position offers the opportunity to collaborate closely with business stakeholders and technical teams to ensure alignment between business needs and system solutions. The ideal candidate will thrive in analyzing processes, facilitating workshops, and producing detailed documentation to drive effective decision-making.</p><p><br></p><p>Responsibilities:</p><p>• Conduct comprehensive business process analysis to identify inefficiencies and recommend improvements.</p><p>• Collaborate with stakeholders to define project scope, develop business cases, and perform cost-benefit analysis.</p><p>• Facilitate requirements gathering sessions and document clear, actionable user stories and business requirements.</p><p>• Work closely with technical teams to translate business needs into feasible system solutions.</p><p>• Create process flow diagrams and other visual tools to support documentation and communication.</p><p>• Participate in shaping scope, estimating development timelines, and reviewing system designs.</p><p>• Provide ongoing support to stakeholders by preparing reports, presentations, and demonstrations of proposed solutions.</p><p>• Partner with IT teams, including developers and architects, to design logical and physical data models.</p><p>• Assist in testing efforts by reviewing test scenarios and validating defects to ensure quality.</p><p>• Maintain project documentation and manage repositories for easy access and traceability.</p>
<p>Marketing Specialist with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Western Massachusetts. Salary is 65-75K with some flex to 80K for the right skillset and experience. Must have B2B experience and ideally B2B services experience. Must be skilled in Google Analytics and have experience using a CRM. Looking for someone who understands value propositions and being able to tell an organization’s story.</p><p><strong> </strong></p><p>The Marketing Specialist supports the development and execution of marketing strategies and campaigns to increase brand visibility and promote organizational services. This role focuses on product positioning, campaign management, sales enablement, and storytelling to drive engagement and business outcomes. This position is ideal for a creative and organized marketer with strong communication and analytical abilities, who thrives in a fast-paced, collaborative environment.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Product Positioning:</strong> Craft effective product messaging and marketing collateral, including launch plans and promotional materials, to appeal to target audiences.</li><li><strong>Campaign Management:</strong> Plan and execute marketing campaigns based on competitor analysis and market trends, ensuring timely delivery and cross-team alignment.</li><li><strong>Sales Enablement:</strong> Maintain and update sales tools such as presentations and sales kits, empowering the sales team to communicate product benefits effectively.</li><li><strong>Storytelling:</strong> Collaborate with internal teams to understand and articulate value propositions, creating engaging materials that reflect customer needs and preferences.</li><li><strong>Performance Analysis:</strong> Monitor campaign performance, analyze data, and use insights to optimize strategies and improve outcomes. Provide timely performance reports.</li><li><strong>Trade Shows & Events:</strong> Support sales initiatives by promoting and participating in events, trade shows, and user meetings.</li></ul><p> </p>
