<p>Account Manager needed for a full-time, hybrid (3/2) position with our agency client in Central CT. Must have 5+ years of proven account management experience within an agency setting. Must have experience working with financial services and/or healthcare clients. Ideal candidate will be strategy-minded and client-facing, and be able to manage the day-to-day needs of agency clients. Target salary is 75-100K depending on experience and qualifications. </p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Subject matter expert in agency’s core business and niche markets.</li><li>Client advocate (center of tension).</li><li>Client onboarding and project intake.</li><li>Effectively presents, sells and defends agency work to clients.</li><li>Manages overall client profitability and account reviews.</li><li>Monitors client satisfaction.</li><li>Client conflict resolution ($ conversations).</li><li>Monitors overall, strategic deliverable quality.</li><li>Up-sells / cross-sells agency services that meet client’s objectives.</li><li>Proposal writing for existing clients (new clients when necessary).</li><li>Co-creates strategic, client marketing / media / PR / digital / social plans.</li><li>Accurate revenue forecasting for clients.</li><li>Develops strategic recommendations that solve client business objectives.</li><li>Participates in client planning (account planning).</li><li>Deep knowledge of client’s business.</li><li>Deep knowledge of client’s industry.</li><li>Deep knowledge of client’s competitors.</li><li>Ultimately responsible for client program success + overall account health.</li></ul><p><br></p>
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
<p>We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p> </p><p>The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.</li><li>Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.</li><li>Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.</li><li>Design and execute national events targeting financial professionals in partnership with the Convening team.</li><li>Identify new business opportunities and partnerships aligned with organizational objectives.</li><li>Optimize content gating strategies for revenue generation and track performance metrics.</li><li>Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.</li></ul><p><br></p>
