<p><strong>Senior Social Media Manager (Paid & Organic)</strong></p><p>📍 Location: On-site - Arlington, TX</p><p>We’re seeking a <strong>Senior Social Media Manager</strong> to lead the strategy, execution, and performance of both <strong>paid and organic social programs</strong> at a national level. This is a high-impact role with the opportunity to <strong>build and scale a social media team from the ground up</strong>, shaping the long-term vision, structure, and success of the function.</p><p><strong>What You’ll Do</strong></p><ul><li>Own the <strong>end-to-end social media strategy</strong> across major platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and emerging channels)</li><li>Lead <strong>paid social campaigns</strong>, including audience targeting, budget allocation, creative testing, and optimization to drive performance (CPA, ROAS, conversions)</li><li>Oversee <strong>organic social strategy</strong>, including content planning, posting cadence, community engagement, and brand voice development</li><li>Develop and execute <strong>integrated national campaigns</strong> aligning paid and organic efforts to maximize reach and engagement</li><li>Build, mentor, and scale a <strong>high-performing social media team</strong>, establishing processes, best practices, and long-term structure</li><li>Analyze performance data to generate insights, optimize campaigns, and inform strategy</li><li>Partner cross-functionally with marketing, creative, and brand teams to develop compelling, platform-native content</li><li>Stay ahead of platform trends, algorithm changes, and emerging tools to keep the brand competitive</li></ul><p><br></p>
<p><strong>Marketing Strategist</strong></p><p>Location: Irving, TX 75062 (Onsite 5 days/week)</p><p>Duration: 3 month contract to hire</p><p><br></p><p>We are seeking a Marketing Strategist to join our team on a contract-to-hire basis. This role is fully onsite in Irving and will play a key role in driving brand awareness, supporting sales through channel partners, and optimizing go-to-market strategy. The ideal candidate brings a strong mix of analytical thinking and creative execution, along with experience in B2B environments.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan and execute trade show participation and customer-facing events to promote products and build relationships</li><li>Develop and implement marketing strategies aligned with company goals, target audiences, and market trends</li><li>Conduct competitive analysis, market research, and customer segmentation to inform strategy</li><li>Design and manage integrated marketing campaigns across digital, print, events, and trade channels</li><li>Oversee email marketing, SEO/SEM, and content strategies to drive lead generation and retention</li><li>Ensure consistent brand messaging across all marketing channels</li><li>Partner with sales teams to create tools and materials that support lead nurturing and conversion</li><li>Analyze campaign performance and optimize based on ROI and sales impact</li><li>Manage digital presence including website performance, social media, PPC, and marketing automation platforms</li><li>Implement and manage tracking tools such as Google Analytics and Looker Studio to measure KPIs</li><li>Attend trade shows, open houses, trainings, and other customer-facing events</li></ul>