<p><strong>Paid Media Strategist</strong></p><p><strong>Position Summary</strong></p><p>The Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.</li><li>Develop and implement media strategies that align with business goals and target audience insights.</li><li>Conduct keyword, audience, and competitive research to inform campaign planning.</li><li>Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.</li><li>Create and test ad copy, visuals, and landing pages in collaboration with creative teams.</li><li>Monitor campaign performance and generate regular reports with actionable insights and recommendations.</li><li>Stay current with platform updates, algorithm changes, and digital advertising trends.</li><li>Partner with analytics and marketing teams to track attribution, conversions, and overall impact.</li><li>Ensure all campaigns adhere to brand guidelines and compliance standards.</li></ul><p><br></p><p><br></p>
<p><strong>Marketing Automation Manager</strong></p><p><br></p><p> <strong>Position Summary</strong></p><p>The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.</li><li>Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).</li><li>Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.</li><li>Collaborate with content, digital, and sales teams to align campaigns with overall business goals.</li><li>Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.</li><li>Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).</li><li>Support lead management processes, including scoring, routing, and reporting.</li><li>Test and iterate on workflows, messaging, and timing to improve automation effectiveness.</li><li>Train team members and stakeholders on marketing automation best practices.</li></ul><p><br></p><p><br></p>
<p>Our client is seeking a new construction attorney with federal government contracting experience to join their inhouse legal team in Raleigh, North Carolina. In this role, you will provide expert legal guidance and ensure compliance with federal contracting, construction law, and risk management practices. This position requires a proactive individual capable of advising on complex legal matters while effectively collaborating with internal teams and external legal counsel.</p><p><br></p><p>• Review and analyze Owner and Subcontractor Agreements at different stages of projects, identifying potential risks and leveraging advanced contract review technologies.</p><p>• Negotiate contract terms with Owners and Subcontractors, ensuring alignment with company policies and risk management standards.</p><p>• Conduct research and provide guidance on administrative policies related to state and federal government contracting.</p><p>• Prepare and manage Owner Contracts and associated documents using specialized software.</p><p>• Evaluate and address non-standard contract modifications proposed by Subcontractors.</p><p>• Assist in coordinating insurance and surety requirements for company projects, including Builders’ Risk Insurance, Surety Bonds, Subcontractor Default Insurance, and Controlled Insurance Programs.</p><p>• Provide support in handling claims such as General Liability, Construction Defect, and Subcontractor Defaults.</p><p>• Collaborate effectively with external legal counsel to address legal issues and strategies.</p><p>• Contribute to various corporate legal matters, offering comprehensive legal support across departments.</p>
