We are looking for an experienced Marketing Manager to join our team in Irvine, California. In this role, you will oversee the development and execution of innovative marketing strategies to promote healthcare educational programs and strengthen brand presence in the competitive higher education sector. This position requires a strategic thinker with a talent for crafting impactful campaigns and collaborating across departments to achieve measurable business outcomes.<br><br>Responsibilities:<br>• Create and implement comprehensive marketing plans and campaigns across multiple channels to attract and engage prospective students for healthcare education programs.<br>• Analyze market trends and competitive data to guide audience segmentation, messaging strategies, and decision-making processes.<br>• Collaborate with leadership to ensure marketing strategies align with organizational enrollment goals and long-term objectives.<br>• Conduct research and competitive analysis to identify emerging opportunities and address potential challenges.<br>• Manage the full lifecycle of marketing campaigns, including concept development, content creation, channel selection, execution, and post-campaign evaluations.<br>• Coordinate with internal creative teams, external agencies, and cross-functional departments to ensure seamless campaign delivery and alignment with strategic objectives.<br>• Develop compelling marketing copy tailored to diverse audience segments to enhance engagement and drive re-engagement.<br>• Select impactful narratives, formats, and calls-to-action to resonate with target audiences while maintaining consistent brand messaging.<br>• Track, measure, and report on key performance metrics using analytics tools to optimize campaigns and inform future strategies.<br>• Serve as a liaison between the Marketing Department and other organizational units, such as Admissions, Student Services, and Alumni Relations, to ensure collaborative efforts.
We are looking for a skilled Salesforce Developer to join our team in Costa Mesa, California. This long-term contract position is ideal for someone with extensive experience in Salesforce development and administration who enjoys tackling complex projects and delivering innovative solutions. You will play a key role in supporting critical business processes and driving the success of our CRM systems.<br><br>Responsibilities:<br>• Develop and maintain Salesforce solutions using Apex coding, triggers, and Lightning Components.<br>• Configure and administer Salesforce systems to ensure smooth functionality and optimal performance.<br>• Collaborate with teams to migrate data and customizations from Salesforce Cloud to Salesforce Government Cloud.<br>• Provide technical support for architecture and serve as a backup resource as needed.<br>• Revitalize dormant lead management processes by implementing flow triggering, notifications, and rule-based configurations.<br>• Optimize Salesforce Sales Cloud features to achieve 80-90% out-of-the-box functionality.<br>• Utilize GitHub for version control and collaborative development efforts.<br>• Ensure seamless integration between Salesforce and other enterprise systems.<br>• Troubleshoot and resolve technical issues within the Salesforce platform.<br>• Participate in roadmap planning and execution for CRM system enhancements.
