<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
<p>We are looking for a detail-oriented Content Specialist to join our team in Fort Washington, Pennsylvania. In this long-term consulting role, you will work within the Brand and Creative team to edit and refine high-volume AI-generated content as well as copy supplied by our internal clients to ensure it accurately reflects our brand. You will work with other creatives to review product descriptions, edit/generate copy for our website and blog, and assist in the brainstorming and coordination of community naming efforts. With the ever-expanding need for content to yield best search results, part of this role will be to help in the planning and process creation for new AI-assisted content development opportunities including video scripting and additional blog content.</p><p> </p><p>Responsibilities include:</p><ul><li>Review and refine product descriptions for publication on our website and various third-party platforms</li><li>Proofread edit and provide copy support for other supplied copy for accuracy and consistency within the brands style guidelines</li><li>Collaborate with our Content Management and other Marketing teams by providing feedback for prompt engineering of AI-generated content</li><li>Edit and/or generate product messaging ensuring accuracy and alignment with brand voice</li><li>Participate in community and other naming brainstorming efforts and finalize presentations for approval</li><li>Perform content audits for existing product descriptions on the company website</li><li>Review and edit web content updates and/or email messaging provided by our internal teams across the country</li><li>Provide real-time grammar and style support to internal clients during normal working hours</li></ul>
We are looking for an IT & Business Systems Analyst to join our team in Oyster Bay, New York. In this role, you will play a key part in bridging technology and business needs by optimizing systems, improving workflows, and supporting IT operations. The ideal candidate will have a strong background in business analysis, system coordination, and technical problem-solving.<br><br>Responsibilities:<br>• Collaborate with stakeholders to identify, analyze, and document requirements for software projects and system enhancements.<br>• Manage and enhance the Kace ticketing system, focusing on workflow optimization and reporting.<br>• Assess and recommend technology solutions in collaboration with the IT Manager and external vendors.<br>• Coordinate system implementations, lead user training sessions, and create comprehensive documentation to support users.<br>• Partner with the Manufacturing Process Analyst to align IT strategies with operational workflows.<br>• Develop and maintain standardized IT processes, ensuring clear communication and efficient workflows across teams.<br>• Oversee the management and organization of SharePoint content and structure to improve usability.<br>• Identify opportunities for automation using Microsoft tools and third-party applications, and implement solutions.<br>• Work with external vendors to enhance website content management systems.<br>• Provide backup support for desktop and end-user IT-related issues to ensure seamless operations.
<p>Robert Half has a client seeking a Social Media Director with strong experience in the pharmaceutical industry. This is a long-term consulting opportunity that can be done remotely (EST). You will develop and implement digital strategies to connect with patients and healthcare professionals, while ensuring strict compliance with industry regulations. You will be responsible for creating compliant and engaging content, monitoring social channels for adverse events and patient feedback, managing paid advertising campaigns, and analyzing data to optimize performance and build brand trust, all while collaborating closely with legal and compliance teams.</p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute a social media strategy, create a content calendar, and produce engaging and compliant content for platforms like LinkedIn, X (formerly Twitter), and others. </li><li>Ensure all social media content and activities comply with complex pharmaceutical regulations, working closely with Legal, Medical, and Regulatory (MLR) teams. </li><li>Actively monitor social channels to identify and respond to adverse events, product complaints, patient inquiries, and misinformation.</li><li>Run and manage paid social media campaigns, optimizing ad spend and targeting to reach the right audiences.</li><li>Track key performance indicators (KPIs), analyze campaign data, and prepare reports to demonstrate success and inform future strategies.</li></ul><p><br></p>
We are looking for an experienced Senior Fullstack Developer to drive the development of cutting-edge features and APIs for our proprietary Content Management System platform. This role offers the opportunity to work with modern technologies and contribute to scalable, high-performance software solutions that enhance the delivery and monetization of media content in live events, stadiums, and broadcasts. Collaboration with cross-functional teams will be a key aspect of this position, ensuring impactful and efficient software development.<br><br>Responsibilities:<br>• Design and develop innovative features and RESTful APIs for the company’s Content Management System platform.<br>• Maintain and improve the existing codebase built with React, Node.js, Java, Python, and PostgreSQL.<br>• Optimize application performance, scalability, and reliability to support high-demand environments.<br>• Work closely with product managers, designers, and engineers to translate business requirements into technical solutions.<br>• Conduct code reviews, participate in architecture discussions, and contribute to technical planning.<br>• Ensure adherence to best practices in software development, testing, and deployment processes.<br>• Troubleshoot and resolve production issues promptly to minimize disruptions.<br>• Provide guidance to less experienced developers and foster a culture of collaboration and continuous improvement within the team.
We are looking for a skilled Web Developer to join our team in Fairfield, New Jersey. In this role, you will design, develop, and maintain websites, ensuring functionality and user-friendly experiences. If you thrive in a fast-paced environment and have expertise in WordPress, front-end frameworks, and website hosting, we encourage you to apply.<br><br>Responsibilities:<br>• Build and customize WordPress websites, including creating sites from scratch and integrating plugins such as Elementor.<br>• Implement and manage front-end frameworks like React, Angular, Blazor, or jQuery to enhance website functionality.<br>• Develop and maintain APIs and ensure seamless integration with various systems.<br>• Optimize website hosting and ensure reliable performance across platforms.<br>• Write clean, efficient code using JavaScript, HTML, and PHP to support dynamic web applications.<br>• Conduct thorough testing, debugging, and troubleshooting to ensure website functionality and resolve issues.<br>• Collaborate with cross-functional teams to gather requirements and deliver tailored web solutions.<br>• Utilize tools such as Atlassian Jira to track bugs, manage tasks, and streamline project workflows.<br>• Apply Agile Scrum methodologies to ensure timely project delivery and continuous improvement.<br>• Administer and maintain websites, ensuring security, scalability, and content management system (CMS) updates.
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
We are looking for a dedicated Paid Social Manager to oversee and optimize our social advertising initiatives. This role requires a blend of creative insight and analytical expertise to drive impactful campaigns that resonate with our audience. Based in New York, New York, you will play a key part in shaping our advertising strategy and maintaining our competitive edge.<br><br>Responsibilities:<br>• Develop and implement comprehensive paid social strategies, covering all aspects from planning to execution and performance analysis.<br>• Design and execute a testing roadmap to enhance channel performance, scalability, and overall effectiveness.<br>• Partner with the creative team and external collaborators to produce high-performing advertisements that align with customer preferences and insights.<br>• Monitor and manage campaigns to ensure optimal results, maintaining channel integrity and applying key learnings to future efforts.<br>• Research and adopt emerging trends in the industry, introducing innovative approaches to keep campaigns fresh and competitive.<br>• Analyze campaign performance using tools like Google Analytics, creating detailed reports to guide decision-making.<br>• Maintain a consistent focus on improving ROI by identifying and implementing strategies for efficiency.<br>• Collaborate with cross-functional teams to align advertising efforts with broader company goals.
We are looking for a dedicated and detail-oriented Senior Marketing Coordinator to join our team in East Elmhurst, New York. In this role, you will take the lead in developing high-quality proposals, qualifications, and award submissions while collaborating closely with internal teams. The ideal candidate will bring expertise in creating compelling content and strategic materials that align with organizational goals.<br><br>Responsibilities:<br>• Lead the creation and management of proposals, qualifications, and award submissions to ensure timely and accurate delivery.<br>• Conduct interviews with team members to craft customized and targeted content for marketing materials.<br>• Facilitate strategy sessions to drive a focused and effective pursuit process.<br>• Develop external and internal materials that emphasize key features, benefits, and audience-specific messaging.<br>• Build and maintain strong relationships with internal stakeholders to address day-to-day challenges and ensure smooth collaboration.<br>• Perform in-depth research to support local strategic plans and business pursuits.<br>• Collaborate with cross-functional teams to ensure consistency and alignment in all marketing efforts.
<p>A growing B2B software company is seeking a Senior Marketing Manager to lead strategic marketing initiatives that drive qualified leads and support revenue growth. This role is responsible for developing and executing comprehensive marketing plans that generate Marketing Qualified Leads (MQLs) and support overall sales objectives. </p><p><br></p><p>To be considered, candidates must have a background in B2B software marketing, with proven experience in multi-channel campaign execution and cross-functional collaboration. Candidates also must have experience managing and planning tradeshows/events. </p><p><br></p><p>This role requires 3 days per week in the office, in additional to local and international travel as needed.</p><p><br></p><p>Key Responsibilities</p><ul><li>Strategic Planning: Contribute to quarterly and annual marketing plans focused on lead generation and sales enablement.</li><li>Campaign Execution: Lead multi-channel campaigns including email, SEO, webinars, content, social media, and ABM.</li><li>Vendor Management: Optimize external resources (agencies, consultants) to enhance marketing capabilities.</li><li>Event Coordination: Manage logistics for conferences and trade shows.</li><li>Cross-Functional Collaboration: Partner with Sales, Product, and Support to align marketing with business goals.</li><li>Performance Analysis: Track KPIs, analyze campaign performance, and report on MQL generation.</li><li>Market Awareness: Stay current on industry trends and best practices to keep strategies fresh and competitive.</li></ul><p><br></p>
<p>Robert Half has a client seeking a part-time Social Media Consultant with strong writing skills to elevate its digital presence. This position will be 20 hours per week and onsite in Philadelphia, PA. </p><p> </p><p>Key responsibilities include:</p><ul><li>Create and schedule engaging posts for primarily LinkedIn and Instagram</li><li>Assist in updating the company website</li><li>Evaluate and refine the existing social media plan</li><li>Help develop and execute social media strategies </li><li>Stay up to date with best practices for social media content creation and campaign management</li></ul>
We are looking for a skilled Digital Strategist to join our team on a long-term contract basis in Philadelphia, Pennsylvania. In this role, you will play a key part in designing and executing impactful digital campaigns that align with brand standards and drive client engagement. This position offers an exciting opportunity to collaborate with internal teams, external agencies, and compliance partners to optimize digital strategies and ensure seamless customer experiences.<br><br>Responsibilities:<br>• Develop engaging content to nurture prospects and strengthen relationships with existing clients.<br>• Collaborate with cross-functional teams to plan and execute multi-channel campaigns, including digital, social media, and events.<br>• Ensure all digital touchpoints deliver a cohesive and compliant experience, guiding prospects through the client journey.<br>• Conduct keyword research and integrate priority keywords into web and content assets to enhance visibility.<br>• Create messaging and content that aligns with brand guidelines and adheres to compliance standards.<br>• Partner with external media and creative agencies to implement campaign concepts and refine targeting strategies.<br>• Review creative assets, ad copy, and targeting strategies to ensure alignment with campaign goals and compliance requirements.<br>• Monitor campaign performance using engagement and conversion data, recommending optimizations to improve results.<br>• Utilize data-driven insights and marketing automation tools to enhance campaign effectiveness and customer engagement.
We are looking for an experienced and innovative Marketing Manager to join our team in New York, New York on a Contract to permanent basis. In this role, you will be responsible for driving audience growth, boosting event participation, and enhancing member engagement for a leading cultural institution. This position offers a unique opportunity to combine traditional marketing strategies with data-driven audience outreach to attract and retain members from diverse industries such as media, sports, gaming, entertainment, and technology.<br><br>Responsibilities:<br>• Develop and implement marketing strategies to increase daily visitation and achieve audience growth goals.<br>• Drive attendance at events, including family programs, screenings, and gaming tournaments.<br>• Collaborate with internal teams to create engaging member experiences and promotional campaigns.<br>• Lead targeted outreach initiatives to recruit and retain members, focusing on diverse industries like media, sports, and entertainment.<br>• Represent the organization as a brand ambassador during public events and across communication channels.<br>• Support the planning and execution of exclusive events, such as exhibition previews, galas, and receptions.<br>• Manage the creation of marketing materials, including brochures, newsletters, and digital content.<br>• Analyze campaign performance and provide regular reports on trends and opportunities for improvement.<br>• Work closely with the Development team to enhance member engagement through marketing and social media outreach.
We are looking for an experienced Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will play a pivotal role in crafting and executing marketing strategies that drive engagement and elevate brand presence. This position offers an exciting opportunity to leverage your expertise in digital marketing and creative tools to deliver impactful campaigns.<br><br>Responsibilities:<br>• Develop and manage targeted email campaigns to effectively engage audiences and achieve marketing objectives.<br>• Implement comprehensive marketing strategies across digital and traditional platforms to optimize brand visibility.<br>• Design and execute innovative marketing campaigns that align with organizational goals.<br>• Utilize Adobe Creative Cloud tools to create compelling visuals and content for marketing initiatives.<br>• Manage social media channels to enhance audience engagement and brand awareness.<br>• Conduct in-depth analysis of campaign performance and provide actionable insights for continuous improvement.<br>• Collaborate with cross-functional teams to coordinate marketing activities and ensure alignment with overall business objectives.<br>• Apply 8D problem-solving techniques to address challenges and improve marketing processes.<br>• Create and manage content using tools like Canvas to maintain consistency in branding and messaging.
<p>We’re seeking a strategic and hands-on <strong>Director of Omnichannel Marketing</strong> to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player/coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.</p><p><br></p><p>You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead and grow a high-performing omnichannel marketing team</li><li>Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.</li><li>Own message mapping to ensure consistent and cohesive communication across all touchpoints.</li><li>Design and optimize customer journeys using 1P/3P data and CDPs (e.g., Segment, mParticle, Tealium).</li><li>Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.</li><li>Launch and expand presence across social media platform</li><li>Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.</li><li>Build and refine audience segmentation and lifecycle marketing strategies.</li><li>Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.</li></ul><p><br></p>
We are looking for a skilled Microsoft 365 Administrator to oversee the implementation, management, and optimization of Microsoft 365 applications and solutions. Based in Easton, Pennsylvania, this role will involve ensuring seamless integration, maintaining security standards, and delivering training to staff and end-users. The ideal candidate will have hands-on experience with Azure cloud services and a strong ability to develop governance documentation while staying updated on emerging technologies.<br><br>Responsibilities:<br>• Research, recommend, and implement Microsoft 365 solutions, including applications like Teams, SharePoint, OneDrive, and PowerApps.<br>• Manage and administer Microsoft Outlook and Exchange systems to ensure optimal functionality.<br>• Create, maintain, and update governance documentation for Microsoft 365 applications.<br>• Provide technical support to employees for configuration issues and general troubleshooting across Microsoft 365 applications.<br>• Collaborate with stakeholders to enforce application compliance and ownership of site content.<br>• Partner with vendors and internal teams to test and integrate applications with Microsoft 365.<br>• Oversee security administration for Microsoft 365 in coordination with the information security team.<br>• Monitor updates and new releases for Microsoft 365, ensuring campus-wide communication about upcoming changes.<br>• Deliver training programs for staff and end-users on Microsoft 365 applications such as Teams, OneDrive, and Outlook.<br>• Provide maintenance and system support to ensure consistent application uptime and efficient performance.
<p><strong>Robert Half is seeking licensed attorneys or JD candidates to join an ongoing legal research initiative as Legal AI Editors.</strong></p><p><br></p><p><strong>Project information:</strong></p><p><strong>Start:</strong> December 2025 and January 2026 (multiple start dates)</p><p><strong>Duration:</strong> 3 months with possibility of extension</p><p><strong>Pay:</strong> Licensed Attorney $30/hour; JD (unlicensed) $25/hour.</p><p><strong>Location</strong>: Remote </p><p><strong>Hours</strong>: 40 hours per week, M-F (between 8am-8pm EST)</p><p> </p><p><strong>Responsibilities include:</strong></p><p>This project will test the outputs from a Large Language Model (LLM) that is being tested for the creation of AI generated research answers, draft US legal content, including memos and briefs; and summaries of US legal content types, including opinions and statutes. The editors will be asked to evaluate the accuracy of both the answer, summary, or draft content, and any statutory rules or case citations contained within the output. For both tasks, editors will be required to provide assessment rating feedback and to provide additional feedback commentary as necessary.</p><p> </p>
<p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
<p>We are offering an exciting opportunity in New Jersey for an Application Support Engineer. This role is integral to our operations, with a focus on end-user application architecture, deployment, and support. The successful candidate will work closely with data management and core systems to ensure productivity and operational excellence.</p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Administer user access, maintaining control over all applications and policies for entitlement allocation. </p><p>• Manage an inventory of application-related content and provide guidance on data hygiene to end-users.</p><p>• Offer first-tier end-user application support and coordinate related application dependency support.</p><p>• Maintain, update, and own the application inventory, including key information about application use and support.</p><p>• Analyze documents and recommend modifications to systems based on user or system design specifications, regulations, industry best practices, and auditor/examiner recommendations.</p><p>• Utilize established project management methodologies to plan, lead, and participate in projects.</p><p>• Manage vendor relationships, defining needs, requirements, and parameters. This includes selection, onboarding, and ongoing management of vendors.</p><p>• Ensure secure computing practices across all areas, actively designing and improving security within core subject areas and across the institution.</p><p>• Prioritize and resolve bridge resolutions and interrupt-driven tasks.</p>
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
We are looking for a skilled Marketing Manager to join our team in New York, New York. This is a long-term contract position ideal for someone who is detail oriented and thrives in a dynamic legal industry environment. The successful candidate will play a key role in driving brand growth and ensuring effective marketing strategies are implemented across various channels.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing campaigns tailored to business goals.<br>• Enhance brand awareness through strategic planning and innovative marketing techniques.<br>• Manage email campaigns to effectively reach target audiences and nurture engagement.<br>• Collaborate with cross-functional teams to align marketing strategies with organizational objectives.<br>• Monitor and analyze campaign performance to optimize results and ensure continuous improvement.<br>• Implement B2B marketing strategies to strengthen client relationships and expand the customer base.<br>• Utilize digital marketing tools to maximize exposure across online platforms.<br>• Coordinate channel marketing initiatives to promote consistency and effectiveness.<br>• Oversee campaign planning, ensuring timely execution and alignment with brand objectives.<br>• Stay updated on industry trends to identify new opportunities and maintain a competitive edge.
<p>Robert Half has a client seeking a Brand Manager with CPG industry experience who will eventually relocate to Miami. You will lead the full strategic and operational ownership of a flagship U.S. food CPG brand, driving growth and market presence through data-driven brand planning and cross-functional collaboration.</p><p> </p><p>Responsibilities:</p><ul><li>Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.</li><li>Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.</li><li>Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.</li><li>Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.</li><li>Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.</li><li>Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.</li><li>Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.</li><li>Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.</li></ul><p><br></p>
We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
<p><strong>Role Summary</strong></p><p>We are seeking a detail-oriented and analytical professional to join our team as a <strong>Media Planning & Performance Analyst</strong>. This role is critical in driving partner success through media planning, performance tracking, and cross-functional coordination. The ideal candidate will be highly skilled in Microsoft Excel, dashboard management, and communication, serving as a liaison between Sales, Marketing, and Operations.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute media plans to support partner growth initiatives</li><li>Manage and maintain media planning templates, ensuring accuracy and functionality of automations</li><li>Update dashboards and media plans in Excel</li><li>Conduct ad hoc analysis to identify trends, optimize campaigns, and support decision-making</li><li>Perform post-campaign reporting, including case study reviews and forecasting for future campaigns</li><li>Act as a liaison between Sales, Marketing, Operations, and Research & Insights teams</li><li>Prepare and present performance reports to internal stakeholders</li><li>Collaborate with cross-functional teams to improve processes and enhance partner experience</li><li>Manage and maintain core insights and data repository that anchor brand narrative</li><li>Partner across Marketing teams on packaging insights for social initiatives, events, and thought-leadership content</li></ul>
