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2 results for Marketing in Edgewood, MD
- Wilmington, DE
- remote
- Permanent / Full Time
- 125000 - 170000 USD / Yearly
- <p>Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. </p><p><br></p><p>Key Responsibilities </p><p>• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.</p><p>• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.</p><p>• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.</p><p>• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.</p><p>• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.</p><p>• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.</p><p>• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.</p><p>• Support the rebuild and scale of the regional strategy function as the team is re-established. </p><p><br></p><p>Data, Analytics & Tools</p><p>• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.</p><p>• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.</p><p>• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets. </p><p><br></p><p><br></p>
- 2026-06-09T00:00:00Z
- Columbia, MD
- onsite
- Temporary / Contract
- 32.3 - 37.4 USD / Hourly
- <p><strong>Paid Digital Specialist (Contract)</strong></p><p><strong>Location:</strong> Columbia, MD (Hybrid – 3 days onsite)</p><p><strong>Duration:</strong> 3-month contract</p><p><strong>Schedule:</strong> 40 hours per week</p><p>W<strong>Role Overview</strong></p><p>We are seeking a Paid Digital Specialist to support the execution and optimization of paid media campaigns across key digital channels. This role is hands-on and focuses on campaign setup, performance monitoring, and ongoing optimization to drive measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Build and manage paid media campaigns across platforms including Google and Facebook</li><li>Execute campaign setup, optimization, and performance tracking from start to finish</li><li>Monitor campaign performance and make data-driven adjustments to improve outcomes</li><li>Develop and refine ad creative, including copy, visuals, and layouts</li><li>Generate reports and communicate campaign performance clearly to stakeholders</li><li>Maintain organized, accurate campaigns and ensure deadlines are consistently met</li></ul>
- 2026-06-24T00:00:00Z