1 result for Communications Specialist in Edgewood, MD

Media Director

Chadds Ford, PA
onsite
Temporary
52.25 - 60.5 USD / Hourly
We are looking for an experienced Media Director to lead strategic media planning and execution within the pharmaceutical industry. This role emphasizes developing targeted media strategies for healthcare professionals while ensuring compliance with industry standards. As a long-term contract position, this opportunity is ideal for a candidate with expertise in omnichannel media planning, agency management, and performance optimization. Responsibilities: • Develop and implement comprehensive media strategies across multiple pharmaceutical brands and therapeutic areas. • Translate brand objectives into impactful media plans designed to drive engagement and measurable results. • Collaborate with brand teams to ensure media strategies align with overarching marketing and commercial goals. • Lead annual brand planning initiatives, including launch readiness and lifecycle management, integrating media strategies into broader brand objectives. • Manage relationships with external media agencies, overseeing strategic alignment, execution quality, and budget adherence. • Conduct agency briefings, performance evaluations, and negotiate contracts to enhance collaboration and efficiency. • Monitor campaign performance metrics, optimizing strategies based on key indicators such as reach, engagement, and prescription lift. • Partner with analytics teams to generate actionable insights and improve targeting strategies. • Stay informed on emerging media trends, technological advancements, and compliance requirements within the pharmaceutical sector. • Work closely with internal stakeholders, including medical, legal, and analytics teams, to present media strategies and campaign updates.
2026-02-23T00:00:00Z