<p>We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Email Marketing:</li><li>Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization.</li><li>Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement.</li><li>Customer Relationship Management (CRM):</li><li>Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively.</li><li>Develop custom workflows, dashboards, and analytics to maximize CRM usage.</li><li>Train client teams on CRM functionality and provide ongoing support as needed.</li><li>Marketing Automation:</li><li>Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes.</li><li>Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools.</li><li>Troubleshoot automation challenges and optimize performance through testing and iteration.</li></ul><p><br></p>
<p>Our trusted client is looking for an experienced Grants Manager Consultant for a long-term project in Detroit, MI. During this engagement you will play a pivotal role managing funding opportunities that align with our mission and objectives. This hybrid role will report directly to the Controller. </p><p><br></p><p>The day-to-day responsibilities include:</p><p><br></p><p>• Research and identify grant opportunities from private foundations, governmental agencies, and corporations that align with organizational goals.</p><p>• Develop and maintain a comprehensive calendar of grant deadlines, including application and reporting schedules.</p><p>• Collaborate with program teams to gather data and craft compelling narratives that highlight organizational impact.</p><p>• Oversee the grant application process, ensuring all requirements and deadlines are met with precision.</p><p>• Maintain accurate records of grant budgets, deliverables, and reporting schedules.</p><p>• Monitor grant expenditures to ensure compliance with approved budgets and funding guidelines.</p><p>• Work closely with the finance team to prepare financial reports and updates for funders.</p><p>• Build and nurture relationships with current and potential funders to secure ongoing and future funding.</p><p>• Evaluate funded programs, tracking outcomes and preparing detailed reports to meet funder expectations.</p>
<p>We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This Contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.</p><p>• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.</p><p>• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.</p><p>• Perform quality assurance testing and light copywriting to refine campaign materials.</p><p>• Collaborate with teams to send newsletters and track workflow using project management tools.</p><p>• Build and test pages in WordPress, including A/B testing to improve user engagement.</p><p>• Evaluate the success of campaigns and provide actionable recommendations for improvement.</p><p>• Enhance programmatic media strategies to deliver targeted advertising solutions.</p><p>• Utilize organic social media tools like Sprout to manage and analyze social campaigns.</p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
We are looking for a skilled Paid Media Manager to oversee and enhance programmatic advertising campaigns across various platforms. The ideal candidate will have a strong analytical mindset and a passion for driving measurable results through strategic media planning. This permanent role is based in Troy, Michigan, and offers an exciting opportunity to collaborate with creative and analytical teams to deliver impactful campaigns. <br> Responsibilities: • Develop, implement, and refine programmatic advertising campaigns across platforms such as display, video, audio, and native ads. • Monitor campaign performance metrics daily to ensure goals for key performance indicators (KPIs) are consistently met. • Conduct in-depth data analysis to identify trends and provide actionable recommendations for improving campaign effectiveness. • Collaborate with media planners, data analysts, and creative teams to align campaign strategies and achieve cohesive results. • Design and manage audience segmentation and targeting strategies using first- and third-party data sources. • Stay updated on industry trends, platform enhancements, and programmatic media best practices to maintain a competitive edge. • Prepare detailed performance reports and campaign summaries for internal teams and clients. • Test and evaluate new platforms, tools, and ad formats to innovate and enhance campaign outcomes. • Ensure brand safety and compliance by utilizing ad verification tools and implementing appropriate measures. • Support the implementation of pixel tracking and tag management systems as needed.
We are looking for a Corporate Development Associate to join our team in Southfield, Michigan. This role offers an exciting opportunity for an experienced finance expert to contribute to strategic growth initiatives and investment decisions. The ideal candidate will excel in financial modeling, due diligence, and purchase agreement evaluations.<br><br>Responsibilities:<br>• Conduct comprehensive due diligence for potential acquisitions and investment opportunities.<br>• Build and refine complex financial models to assess investment viability and forecast outcomes.<br>• Evaluate purchase agreements and ensure compliance with financial and legal standards.<br>• Collaborate with cross-functional teams to gather and analyze critical business data.<br>• Provide detailed reports and recommendations to support strategic decision-making.<br>• Monitor and assess market trends to identify opportunities for corporate growth.<br>• Assist in negotiations and discussions related to mergers, acquisitions, and other corporate transactions.<br>• Stay updated with industry practices, ensuring alignment with financial best practices.<br>• Support leadership in developing strategies for long-term financial success.
