<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p><br></p><ul><li> Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify customer needs, trends, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </li><li>Present marketing strategies and campaign results to stakeholders and management. </li></ul>
<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising. </li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. </li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities. </li><li>Track and report on key metrics to measure the success of digital marketing initiatives. </li></ul>
<p>Robert Half is seeking a talented and creative Contract Graphic Designer to work with our client in Ann Arbor, Michigan. As a Graphic Designer, you will play a key role in creating visually compelling and effective design assets to support our client's marketing and branding initiatives. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Collaborate with the marketing team to understand project objectives and design requirements. </li><li>Create eye-catching and on-brand visual materials, including print and digital assets such as brochures, flyers, banners, social media graphics, and more. </li><li>Use design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), to develop high-quality designs. </li><li>Ensure that all design work adheres to brand guidelines and maintains a consistent visual identity. </li><li>Handle multiple design projects simultaneously and meet project deadlines. </li><li>Collaborate with cross-functional teams and stakeholders to gather feedback and make design revisions as needed. </li><li>Stay current with design trends and emerging technologies to bring fresh and innovative ideas to the table. </li></ul>
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Build, develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
<p>We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success. </p><p><br></p><p>Key Responsibilities: </p><p><br></p><p><u>Email Marketing: </u></p><ul><li>Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization. </li><li>Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines. </li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement. </li></ul><p><u>Customer Relationship Management (CRM): </u></p><ul><li>Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively. </li><li>Develop custom workflows, dashboards, and analytics to maximize CRM usage. </li><li>Train client teams on CRM functionality and provide ongoing support as needed. </li></ul><p><u>Marketing Automation: </u></p><ul><li>Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes. </li><li>Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools. </li><li>Troubleshoot automation challenges and optimize performance through testing and iteration. </li></ul>
<p>Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. </li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. </li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content. </li><li>Conduct market research and analyze competitor activities to identify opportunities and trends. </li><li>Implement SEO and SEM best practices to improve the website's search engine rankings. </li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. </li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. </li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns. </li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. </li><li>Stay up to date with ecommerce industry trends and best practices. </li></ul>
