We are looking for a highly motivated Digital Marketing Specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work.<br><br>Responsibilities:<br>• Develop and execute lead generation campaigns across multiple platforms to drive business growth.<br>• Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking.<br>• Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities.<br>• Oversee social media management efforts, including content creation and engagement strategies.<br>• Update and maintain company websites to ensure accurate and appealing online presence.<br>• Collaborate with the Head of Sales to align marketing strategies with sales objectives.<br>• Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials.<br>• Translate complex technical concepts into actionable plans for non-technical stakeholders.<br>• Occasionally travel to support marketing and sales initiatives.<br>• Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies.
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
We are looking for a dynamic and results-oriented Marketing Manager to lead our comprehensive marketing initiatives in Romeo, Michigan. This long-term contract position offers the opportunity to drive impactful campaigns and elevate brand visibility across diverse channels, including digital, social media, video, TV, and traditional platforms. The ideal candidate will bring creativity, strategic thinking, and leadership skills to align marketing strategies with the company’s values and commitment to excellence.<br><br>Responsibilities:<br>• Develop and implement innovative marketing strategies to enhance brand awareness, generate leads, and engage target audiences effectively.<br>• Oversee the evolution and management of the company’s brand identity, ensuring consistency across all marketing materials and customer interactions.<br>• Create and execute impactful digital and social media campaigns, leveraging tools and analytics to optimize performance.<br>• Design and manage video and TV advertising campaigns that highlight services, customer testimonials, and reinforce brand recognition.<br>• Lead the creation of engaging content across multiple platforms, including blogs, press releases, and promotional materials.<br>• Analyze marketing campaign performance using data-driven insights to refine strategies and maximize effectiveness.<br>• Provide leadership and mentorship to the marketing team, fostering a culture of innovation, collaboration, and excellence.<br>• Represent the company at community events, trade shows, and other local engagements to build relationships and promote the brand.
