Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. Responsibilities: Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. Collaborate with the marketing team to create compelling product descriptions and engaging content. Conduct market research and analyze competitor activities to identify opportunities and trends. Implement SEO and SEM best practices to improve the website's search engine rankings. Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. Coordinate with cross-functional teams to plan and execute promotional campaigns. Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. Stay up to date with ecommerce industry trends and best practices.
<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. </p><p> </p><p>Responsibilities: </p><p> </p><p>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising. </p><p>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. </p><p>Conduct market research and competitor analysis to identify digital marketing trends and opportunities. </p><p>Track and report on key metrics to measure the success of digital marketing initiatives. </p>
<p>We are looking for a detail-oriented Marketing Assistant to support our client's Marketing team in Southfield, Michigan. This is a long-term contract position ideal for someone eager to contribute to marketing operations and support creative and administrative tasks. The role is perfect for individuals with a strong grasp of marketing tools and software who thrive in a collaborative environment. If you are a Marketing Assistant with an administrative and sales support background, who is also immediately available, please apply today! </p><p><br></p><p>Responsibilities:</p><p>• Assist in the creation and editing of marketing materials using Adobe Acrobat and Adobe InDesign.</p><p>• Perform data entry tasks to ensure accurate and organized information management.</p><p>• Update and maintain templates and Word documents to support marketing initiatives.</p><p>• Collaborate with team members to streamline marketing workflows and processes.</p><p>• Utilize Microsoft Excel to analyze data and generate reports.</p><p>• Support the planning and execution of marketing campaigns and events.</p><p>• Ensure consistency in branding across all marketing materials.</p><p>• Communicate effectively with internal teams to align on project goals and deadlines.</p>
<p> </p><p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p> </p><p>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </p><p>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </p><p>Conduct market research to identify customer needs, trends, and competitors' activities. </p><p>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </p><p>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </p><p>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </p><p>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </p><p>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </p><p>Present marketing strategies and campaign results to stakeholders and management. </p>
Are you a GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking GA4 professionals with an agency background for exciting contract and permanent opportunities. If you have experience implementing and analyzing GA4 setups for clients, we’d love to connect! What You’ll Be Doing: Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions. Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels. Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization. Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance. Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives. Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies. Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.
<p> </p><p>By partnering with innovative companies, we aim to connect skillful candidates to their dream roles. Our client in Southfield, Michigan is currently seeking a passionate and dedicated User Interface/User Experience (UI/UX) Designer to join their dynamic team. If you're someone who thrives in creating intuitive and user-centric design solutions, this opportunity could be the perfect fit for you. </p><p> </p><p>Responsibilities: </p><p> </p><p>Design and deliver wireframes, user stories, user journeys, mockups, and prototypes optimized for a wide range of devices and interfaces. </p><p>Make a strategic user-experience vision for the future product line up for both online and mobile platforms. </p><p>Identify design problems and devise elegant solutions. </p><p>Work closely with clients to translate business goals into unique brand and product experiences. </p>
We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success. Key Responsibilities: Email Marketing: Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization. Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines. Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement. Customer Relationship Management (CRM): Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively. Develop custom workflows, dashboards, and analytics to maximize CRM usage. Train client teams on CRM functionality and provide ongoing support as needed. Marketing Automation: Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes. Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools. Troubleshoot automation challenges and optimize performance through testing and iteration.
Are you a experienced UX Designer with experience working in an ad agency environment? We want to hear from you! At Robert Half, we're always looking for talented UX professionals with ad agency experience to fill exciting contract and permanent opportunities across various industries. If you're a design thinker who thrives in a fast-paced, collaborative environment, this could be the perfect chance to take your skills to the next level. What You’ll Be Doing: Leading UX design projects from concept to completion, with a focus on user-centered design principles. Collaborating with cross-functional teams including project managers, developers, and other creatives to deliver =+ years of experience and innovative design solutions. Conducting user research and usability testing to inform design decisions and improve user experience. Designing wireframes, prototypes, and high-fidelity mockups for both web and mobile platforms. Working in an agile environment and managing design iterations based on feedback. Bringing creativity and fresh ideas to client projects, while keeping user needs and business goals at the forefront.
