We are looking for a highly motivated Digital Marketing Specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work.<br><br>Responsibilities:<br>• Develop and execute lead generation campaigns across multiple platforms to drive business growth.<br>• Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking.<br>• Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities.<br>• Oversee social media management efforts, including content creation and engagement strategies.<br>• Update and maintain company websites to ensure accurate and appealing online presence.<br>• Collaborate with the Head of Sales to align marketing strategies with sales objectives.<br>• Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials.<br>• Translate complex technical concepts into actionable plans for non-technical stakeholders.<br>• Occasionally travel to support marketing and sales initiatives.<br>• Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies.
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
<p>Our client, a local technology consultant with a Nationwide footprint, partners with manufacturers with end-to-end technology sourcing, configuration, lifecycle and supply chain management solutions. </p><p><br></p><p>They are seeking a <strong>Director of Digital Technology</strong> to lead digital transformation initiatives that support operational efficiency, scalability, and an enhanced customer experience. This role is part of the leadership team and partners closely with executives and business stakeholders.</p><p><br></p><p>What You’ll Do</p><ul><li>Lead the development and execution of a digital and technology strategy aligned with multi-year growth goals</li><li>Drive modernization across core systems, including ERP optimization, customer-facing platforms, supplier integrations, AI-enabled solutions, and financial process automation</li><li>Ensure internal systems are secure, reliable, and aligned with business priorities</li><li>Evaluate, select, and implement new technologies that improve efficiency and data visibility</li><li>Establish performance metrics, dashboards, and reporting to track technology impact and outcomes</li><li>Manage the technology budget and build business cases for strategic investments</li><li>Partner with stakeholders across the organization to translate business needs into practical technical solutions</li><li>Lead, mentor, and develop a high-performing technology team, ensuring smooth execution of initiatives</li></ul><p><br></p><p>Why This Role</p><ul><li>Senior, visible role with influence across the organization</li><li>Opportunity to shape technology strategy and execution during a period of growth</li><li>Ability to build, modernize, and scale systems that directly impact the business</li></ul><p><br></p>
We are looking for a dynamic and results-oriented Marketing Manager to lead our comprehensive marketing initiatives in Romeo, Michigan. This long-term contract position offers the opportunity to drive impactful campaigns and elevate brand visibility across diverse channels, including digital, social media, video, TV, and traditional platforms. The ideal candidate will bring creativity, strategic thinking, and leadership skills to align marketing strategies with the company’s values and commitment to excellence.<br><br>Responsibilities:<br>• Develop and implement innovative marketing strategies to enhance brand awareness, generate leads, and engage target audiences effectively.<br>• Oversee the evolution and management of the company’s brand identity, ensuring consistency across all marketing materials and customer interactions.<br>• Create and execute impactful digital and social media campaigns, leveraging tools and analytics to optimize performance.<br>• Design and manage video and TV advertising campaigns that highlight services, customer testimonials, and reinforce brand recognition.<br>• Lead the creation of engaging content across multiple platforms, including blogs, press releases, and promotional materials.<br>• Analyze marketing campaign performance using data-driven insights to refine strategies and maximize effectiveness.<br>• Provide leadership and mentorship to the marketing team, fostering a culture of innovation, collaboration, and excellence.<br>• Represent the company at community events, trade shows, and other local engagements to build relationships and promote the brand.
<p>We are looking for an experienced Senior Media Planner to join our client's media team in Rochester, Michigan. In this Contract to permanent position, you will play a key role in developing and executing strategic media plans across various channels, including digital, paid, owned, earned, and broadcast media. Your ability to manage budgets, collaborate with internal teams and external partners, and deliver innovative solutions will be essential to achieving client objectives. If you are a Sr Media Planner immediately looking for your next position, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive media plans tailored to client goals across digital, paid, owned, earned, and broadcast channels.</p><p>• Manage media budgets effectively, ensuring optimal allocation to maximize campaign performance.</p><p>• Utilize tools such as Strata and Media Force to analyze data and inform strategic decisions.</p><p>• Collaborate with internal execution teams and external partners to ensure seamless campaign deployments.</p><p>• Conduct research using platforms like Comscore, Prime Lingo, and Google Analytics to support media planning strategies.</p><p>• Negotiate media placements and contracts to secure advantageous terms for clients.</p><p>• Provide actionable insights and recommendations based on campaign analysis and performance metrics.</p><p>• Maintain strong relationships with clients, media partners, and internal teams to foster collaboration and trust.</p><p>• Keep up-to-date with industry trends to identify opportunities for innovative strategies.</p><p>• Deliver exceptional client service by addressing needs and exceeding expectations.</p>
