<p>We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success. </p><p><br></p><p>Key Responsibilities: </p><p><br></p><p><u>Email Marketing: </u></p><ul><li>Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization. </li><li>Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines. </li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement. </li></ul><p><u>Customer Relationship Management (CRM): </u></p><ul><li>Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively. </li><li>Develop custom workflows, dashboards, and analytics to maximize CRM usage. </li><li>Train client teams on CRM functionality and provide ongoing support as needed. </li></ul><p><u>Marketing Automation: </u></p><ul><li>Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes. </li><li>Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools. </li><li>Troubleshoot automation challenges and optimize performance through testing and iteration. </li></ul>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p><br></p><ul><li> Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify customer needs, trends, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </li><li>Present marketing strategies and campaign results to stakeholders and management. </li></ul>
<p>We are currently supporting an innovative client based out of Southfield, Michigan, who is searching for a strategic Digital Product Manager to join their evolving team. If you are customer-focused, comfortable making data-driven decisions, and passionate about developing new digital solutions, this opportunity is for you. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Define, lead and execute digital product strategies and roadmaps to drive product growth and engagement. </li><li>Gather and manage product requirements, using feedback, user insights, and data analysis to guide product development. </li><li>Work closely with cross-functional teams, including design, engineering, and marketing to deliver a final product that meets user and business needs. </li><li>Track and measure product performance, making decisions based on critical metrics. </li></ul>
<p>Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. </li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. </li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content. </li><li>Conduct market research and analyze competitor activities to identify opportunities and trends. </li><li>Implement SEO and SEM best practices to improve the website's search engine rankings. </li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. </li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. </li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns. </li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. </li><li>Stay up to date with ecommerce industry trends and best practices. </li></ul>
