<p>Position Summary: The Marketing and Events Coordinator is responsible for strengthening company's public presence through engaging social media, clear external communications, marketing campaigns, and well-executed events. This position combines creative storytelling, project coordination, and hands-on event support to promote the company's mission, programs, members, partners, sponsors, and community impact. </p><p> Essential Functions: Develop, schedule, and publish content across social media channels, in coordination with marketing partners. Maintain consistent messaging, tone, and branding across all public-facing materials. Capture and curate photos, videos, testimonials, and event highlights for use across digital platforms. Support the ongoing role with the 419 Podcast on WGTE. Monitor social media engagement, respond or route inquiries as appropriate, and identify opportunities to grow audience reach. Track performance metrics and prepare periodic reports with recommendations for improvement. Develop and manage marketing and awareness campaigns that support membership growth, program promotion, and organizational visibility, including campaign goals, timelines, target audiences, creative direction, messaging, scheduling, and performance reporting. Draft, edit, and coordinate external communications, including newsletters, announcements, press releases, event promotions, website updates, and member or stakeholder communications. Coordinate with vendors, designers, photographers, media contacts, and community partners as needed. Maintain communications calendars and ensure timely delivery of campaigns and announcements. Serve as the primary point person for regular website updates, including current events, training course offerings, and service promotions. Update and maintain the member portal to keep training offerings, events, and related content current and accurate. Plan, coordinate, and support events, both internal and external, from concept through completion. Performs other related duties as assigned. </p>
<p>We are seeking a results-driven <strong>Marketing Automation Manager</strong> to lead the strategy, execution, and optimization of marketing automation initiatives that drive lead generation, customer engagement, and revenue growth. This individual will oversee marketing automation platforms, CRM integrations, lead nurturing programs, email marketing campaigns, customer journeys, and marketing analytics while collaborating closely with marketing, sales, operations, and technology teams.</p><p>The ideal candidate combines technical expertise with strategic thinking and has experience leveraging automation tools to improve campaign performance, data quality, and customer experience.</p><p>Key Responsibilities</p><p>Marketing Automation Strategy</p><ul><li>Develop and execute marketing automation strategies that support business growth objectives and customer acquisition goals.</li><li>Design and optimize lead nurturing programs, lifecycle marketing campaigns, and customer journeys.</li><li>Identify opportunities to improve marketing efficiency through automation, personalization, and process enhancements.</li><li>Establish best practices for campaign execution, segmentation, and audience targeting.</li></ul><p>Platform Management & Optimization</p><ul><li>Serve as the primary administrator and subject matter expert for marketing automation platforms such as:</li><li>HubSpot</li><li>Marketo</li><li>Salesforce Marketing Cloud</li><li>Pardot (Marketing Cloud Account Engagement)</li><li>Eloqua</li><li>Configure and maintain workflows, forms, landing pages, lead scoring models, and automated communications.</li><li>Manage integrations between CRM, marketing automation, and third-party systems.</li><li>Ensure platform functionality, user adoption, and ongoing optimization.</li></ul><p>Campaign Execution</p><ul><li>Build, deploy, and monitor multi-channel campaigns including:</li><li>Email marketing</li><li>Lead nurture programs</li><li>Event promotions</li><li>Customer onboarding programs</li><li>Re-engagement initiatives</li><li>Collaborate with content, creative, and demand generation teams to execute marketing campaigns.</li><li>Perform quality assurance testing to ensure flawless campaign deployment.</li></ul><p>Data Management & Analytics</p><ul><li>Monitor and maintain data quality, segmentation, and database health.</li><li>Develop lead scoring and lead routing processes in partnership with Sales Operations.</li><li>Analyze campaign performance and customer engagement metrics.</li><li>Create dashboards and reporting to measure:</li><li>Lead generation</li><li>Conversion rates</li><li>Pipeline influence</li><li>Revenue contribution</li><li>Marketing ROI</li><li>Make data-driven recommendations to improve campaign effectiveness.</li></ul><p>Cross-Functional Collaboration</p><ul><li>Partner closely with Sales, Revenue Operations, IT, and Business Intelligence teams.</li><li>Support CRM strategy and alignment between sales and marketing processes.</li><li>Train stakeholders on marketing automation best practices and platform capabilities.</li><li>Act as a thought leader for marketing technology and automation innovation.</li></ul>
We are looking for a creative and highly organized Marketing/Communications Coordinator to support brand-building efforts for a manufacturing company in Troy, Michigan. This Contract position will focus on developing compelling content, coordinating communications across multiple channels, and helping deliver a consistent brand presence both internally and externally. The role offers the opportunity to partner closely with leadership while managing marketing initiatives that strengthen visibility, engagement, and company culture.<br><br>Responsibilities:<br>• Develop written content for blogs, newsletters, web pages, email campaigns, social media, and other promotional materials while maintaining a consistent and clear brand voice.<br>• Manage day-to-day social media activity by planning content calendars, preparing posts, tracking audience interaction, and identifying ways to improve reach and engagement.<br>• Capture and organize visual content, including photos and videos, to highlight workplace culture, events, and business achievements across marketing channels.<br>• Maintain company websites using WordPress and Elementor by updating existing pages, publishing new content, and building landing pages that support marketing goals.<br>• Coordinate trade shows, company gatherings, customer-facing events, conferences, and employee celebrations by handling logistics, vendor communication, materials, and onsite preparation.<br>• Support internal communication efforts through employee updates, leadership announcements, newsletters, and digital campaigns designed to keep teams informed and connected.<br>• Lead culture-focused initiatives by helping organize recognition programs, volunteer activities, and team-building events that contribute to a positive employee experience.<br>• Work with leadership and marketing partners to execute campaigns and communications projects that enhance brand awareness and reinforce company messaging standards.