<p>We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success. </p><p><br></p><p>Key Responsibilities: </p><p><br></p><p><u>Email Marketing: </u></p><ul><li>Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization. </li><li>Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines. </li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement. </li></ul><p><u>Customer Relationship Management (CRM): </u></p><ul><li>Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively. </li><li>Develop custom workflows, dashboards, and analytics to maximize CRM usage. </li><li>Train client teams on CRM functionality and provide ongoing support as needed. </li></ul><p><u>Marketing Automation: </u></p><ul><li>Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes. </li><li>Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools. </li><li>Troubleshoot automation challenges and optimize performance through testing and iteration. </li></ul>
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Build, develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p><br></p><ul><li> Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify customer needs, trends, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </li><li>Present marketing strategies and campaign results to stakeholders and management. </li></ul>
<p>Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. </li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. </li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content. </li><li>Conduct market research and analyze competitor activities to identify opportunities and trends. </li><li>Implement SEO and SEM best practices to improve the website's search engine rankings. </li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. </li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. </li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns. </li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. </li><li>Stay up to date with ecommerce industry trends and best practices. </li></ul>
Seeking an experienced Sales Coordinator to support the Customer Service Team in Ann Arbor MI. This role is. The ideal candidate is team-oriented, detail-oriented, highly organized, and detail oriented, with strong administrative, customer service, and sales communication skills. The position requires comfort working in fast-paced environments and the ability to collaborate effectively within a small team structure. Pay up to $24/hr depending on experience. This role is HYBRID. <br><br>Key Responsibilities: <br>• Respond promptly to customer inquiries via phone and email <br>• Prepare and send warranty quotes and invoices following established procedures and pricing <br>• Process purchase orders, enter payments, and update account records <br>• Track customer correspondence and maintain accurate data in internal systems <br>• Support the creation and maintenance of process documents and customer communication materials <br>• Assist with preparing reports and status updates for management <br>• Coordinate with internal departments to address customer needs and resolve issues <br>• Perform other administrative duties as assigned and strong customer service<br>• Conduct proactive outreach to customers following system purchases <br>• Communicate warranty benefits and terms effectively to drive sales <br>• Follow up with customers as warranty expiration dates approach to facilitate renewals <br>• Track customer information and status in internal systems <br>• Recommend new opportunities and trends based on reports and customer feedback <br>Marketing Support <br>• Assist with marketing initiatives and campaign support as needed <br>• Contribute to customer communication materials and promotional content <br>Team Collaboration <br>• Work collaboratively within a two-person team environment, requiring excellent interpersonal skills <br>• Maintain constant communication with team members via Microsoft Teams throughout the workday <br>• Coordinate efforts to ensure seamless customer experience and operational efficiency <br>Compensation & Benefits <br>• Associate degree or equivalent experience <br>• Strong organizational skills with attention to detail <br>• Clear written and verbal communication abilities with sales acumen <br>• Proficiency in Microsoft Office (including Teams) and familiarity with CRM systems are preferred <br>• Ability to prioritize, multitask, and work both independently and collaboratively <br>• Experience in processing orders, invoices, or contracts is a plus <br>• Comfort with sales conversations and customer relationship building Minimum Requirements <br>• At least 2 years in an administrative, customer service, or sales support role <br>• Proficient in English communication with strong phone presentation skills <br>• Skilled in Microsoft Office applications and the Teams platform <br>• detail oriented attitude and excellent phone etiquette <br>• Ability to thrive in a collaborative team environment <br>• Willingness to engage in sales activities and light marketing support <br>Work Environment • Office environment <br>• Standard business hours, Monday through Friday <br>• Collaborative two-person team structure requiring constant communication and coordination <br>• Initial office-based work with potential remote opportunities
<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising. </li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. </li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities. </li><li>Track and report on key metrics to measure the success of digital marketing initiatives. </li></ul>
