<p>We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This Contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.</p><p>• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.</p><p>• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.</p><p>• Perform quality assurance testing and light copywriting to refine campaign materials.</p><p>• Collaborate with teams to send newsletters and track workflow using project management tools.</p><p>• Build and test pages in WordPress, including A/B testing to improve user engagement.</p><p>• Evaluate the success of campaigns and provide actionable recommendations for improvement.</p><p>• Enhance programmatic media strategies to deliver targeted advertising solutions.</p><p>• Utilize organic social media tools like Sprout to manage and analyze social campaigns.</p>
We are looking for a skilled Paid Media Manager to oversee and enhance programmatic advertising campaigns across various platforms. The ideal candidate will have a strong analytical mindset and a passion for driving measurable results through strategic media planning. This permanent role is based in Troy, Michigan, and offers an exciting opportunity to collaborate with creative and analytical teams to deliver impactful campaigns. <br> Responsibilities: • Develop, implement, and refine programmatic advertising campaigns across platforms such as display, video, audio, and native ads. • Monitor campaign performance metrics daily to ensure goals for key performance indicators (KPIs) are consistently met. • Conduct in-depth data analysis to identify trends and provide actionable recommendations for improving campaign effectiveness. • Collaborate with media planners, data analysts, and creative teams to align campaign strategies and achieve cohesive results. • Design and manage audience segmentation and targeting strategies using first- and third-party data sources. • Stay updated on industry trends, platform enhancements, and programmatic media best practices to maintain a competitive edge. • Prepare detailed performance reports and campaign summaries for internal teams and clients. • Test and evaluate new platforms, tools, and ad formats to innovate and enhance campaign outcomes. • Ensure brand safety and compliance by utilizing ad verification tools and implementing appropriate measures. • Support the implementation of pixel tracking and tag management systems as needed.
<p>Our trusted client is looking for an experienced Grants Manager Consultant for a long-term project in Detroit, MI. During this engagement you will play a pivotal role managing funding opportunities that align with our mission and objectives. This hybrid role will report directly to the Controller. </p><p><br></p><p>The day-to-day responsibilities include:</p><p><br></p><p>• Research and identify grant opportunities from private foundations, governmental agencies, and corporations that align with organizational goals.</p><p>• Develop and maintain a comprehensive calendar of grant deadlines, including application and reporting schedules.</p><p>• Collaborate with program teams to gather data and craft compelling narratives that highlight organizational impact.</p><p>• Oversee the grant application process, ensuring all requirements and deadlines are met with precision.</p><p>• Maintain accurate records of grant budgets, deliverables, and reporting schedules.</p><p>• Monitor grant expenditures to ensure compliance with approved budgets and funding guidelines.</p><p>• Work closely with the finance team to prepare financial reports and updates for funders.</p><p>• Build and nurture relationships with current and potential funders to secure ongoing and future funding.</p><p>• Evaluate funded programs, tracking outcomes and preparing detailed reports to meet funder expectations.</p>
<p>We are looking for a skilled Consumer Research & Engagement Analyst to join our client's team in a permanent role. This role offers an exciting opportunity to leverage data-driven insights to enhance marketing strategies and optimize campaign performance. The ideal candidate will have a background in conducting qualitative marketing research, and a passion for analytics & interpreting data to drive impactful business decisions. </p><p><br></p><p>Work model: The position is hybrid requiring one day a week onsite. </p><p><br></p><p>Responsibilities:</p><p>• Perform qualitative research to understand market trends, customer behavior, and competitive positioning.</p><p>• Collaborate with cross-functional teams to create and deliver compelling presentations that communicate research findings and recommendations.</p><p>• Utilize CRM systems and other digital platforms to track and analyze customer interactions and campaign effectiveness.</p><p>• Design and implement research methods to gather user feedback and enhance user experience.</p><p>• Monitor and evaluate the effectiveness of marketing initiatives, providing recommendations for improvement.</p><p>• Stay updated with industry trends and emerging technologies to ensure innovative marketing approaches.</p><p>• Manage and moderate online research communities to collect qualitative data and insights.</p><p>• Synthesize complex data into clear, concise reports for stakeholders.</p>
We are looking for a Corporate Development Associate to join our team in Southfield, Michigan. This role offers an exciting opportunity for an experienced finance expert to contribute to strategic growth initiatives and investment decisions. The ideal candidate will excel in financial modeling, due diligence, and purchase agreement evaluations.<br><br>Responsibilities:<br>• Conduct comprehensive due diligence for potential acquisitions and investment opportunities.<br>• Build and refine complex financial models to assess investment viability and forecast outcomes.<br>• Evaluate purchase agreements and ensure compliance with financial and legal standards.<br>• Collaborate with cross-functional teams to gather and analyze critical business data.<br>• Provide detailed reports and recommendations to support strategic decision-making.<br>• Monitor and assess market trends to identify opportunities for corporate growth.<br>• Assist in negotiations and discussions related to mergers, acquisitions, and other corporate transactions.<br>• Stay updated with industry practices, ensuring alignment with financial best practices.<br>• Support leadership in developing strategies for long-term financial success.
