We are looking for a Marketing Analyst to support data-driven marketing efforts for a Contract position based in Bohemia, New York. This role is ideal for someone who can turn campaign and customer data into practical recommendations that improve engagement, promotion performance, and overall marketing effectiveness. The successful candidate will partner with cross-functional stakeholders to evaluate results, optimize digital initiatives, and strengthen CRM-based outreach strategies.<br><br>Responsibilities:<br>• Analyze marketing and campaign performance data to identify trends, measure effectiveness, and provide actionable insights for business decisions.<br>• Build and maintain reports and dashboards that track key digital marketing, promotional, and customer engagement metrics.<br>• Collaborate with account-facing and marketing teams to assess campaign outcomes and recommend opportunities for improvement.<br>• Evaluate CRM marketing activity to better understand audience behavior, segmentation results, and response patterns.<br>• Support the planning and refinement of digital marketing initiatives through performance analysis and ongoing optimization.<br>• Review promotional efforts across channels and summarize findings that help increase reach, conversion, and return on investment.<br>• Present clear, data-backed recommendations to stakeholders and translate analytical findings into practical next steps.
<p><strong>Senior Media Planner</strong> with 3-6+ years of relevant experience needed for a full-time, hybrid (3/2) position within an award-winning agency. Agency has offices in Central CT and NYC so the <strong>Senior Media Planner</strong> can work hybrid in either office. Salary range is 80-100K with some flex as needed. Get a great package of benefits, including a hybrid schedule, health/dental/vision insurance, 401(k) plan/generous match, HSA and FSA.</p><p> </p><p>Must have agency experience working in all channels but with a focus on digital and social. Must be comfortable with both strategy and planning. Must be client-facing and have a service mindset.</p><p> </p><p>The <strong>Senior Media Planner</strong> will support media strategy, tactical planning, campaign execution, and optimization across integrated channels. This role works closely with internal teams and clients to deliver strong campaign performance while helping mentor junior team members.</p><p><br></p><p> This is an excellent opportunity for a media professional who enjoys both strategy and hands-on execution in a collaborative agency environment.</p><p> </p><p><strong>Responsibilities</strong></p><ul><li>Partner with media leadership to develop and execute cross-channel media plans</li><li>Support strategy across digital, social, programmatic, and traditional media</li><li>Monitor campaign performance, pacing, targeting, placements, and creative alignment to ensure goals and KPIs are met</li><li>Identify optimization opportunities and recommend actionable improvements</li><li>Collaborate with creative, analytics, PR, and brand teams to align messaging and campaign execution</li><li>Present recommendations, updates, and performance insights to clients and internal stakeholders</li><li>Help manage vendor relationships and stay current on industry trends, platforms, and best practices</li><li>Support reporting timelines and overall campaign accountability</li></ul><p><br></p>