We are looking for an experienced Marketing Project Manager to oversee and execute strategic marketing initiatives for our organization. This is a long-term contract position based in Westerville, Ohio, offering an excellent opportunity to collaborate with cross-functional teams and drive impactful results. The ideal candidate will possess strong leadership, organizational, and communication skills to ensure projects are delivered on time and meet quality standards.<br><br>Responsibilities:<br>• Plan and manage comprehensive marketing campaigns from inception to completion, ensuring alignment with organizational goals.<br>• Develop and oversee project timelines, budgets, and deliverables to maintain efficiency and productivity.<br>• Collaborate with internal teams, stakeholders, and external partners to execute marketing strategies effectively.<br>• Monitor project progress and troubleshoot issues to maintain quality and meet deadlines.<br>• Optimize workflows and processes to improve team collaboration and overall project outcomes.<br>• Conduct quality control reviews to ensure all deliverables meet established standards.<br>• Provide leadership and guidance to team members, fostering a culture of accountability and innovation.<br>• Utilize expertise in Microsoft Office Suite to create reports, presentations, and documentation.<br>• Research and implement best practices in marketing project management to continually enhance effectiveness.<br>• Maintain clear and consistent communication with all stakeholders to ensure transparency and alignment.
<p><strong>Email Execution Management</strong></p><p>Contract role: 6-month contract for 30-40 hours a week.</p><p><br></p><p>Background:</p><p>This Client uses Salesforce Marketing Clout (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends. </p><p> </p><p>Activities:</p><ul><li>Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support</li><li>Works with the key partners internal and external to enhance training programs and documentation</li><li>Works with university practitioners on questions around email best practices through audit processes </li><li>Supports new template design system via documentation and website implementation with key partners</li><li>Identifies ways to collaborate and optimize processes within email and implements where applicable.</li><li>Backup creator and auditor of sender profiles</li><li>Documents processes and reviews adherence to best practices within the email space</li><li>Creates data extensions for Subscription 1.0 and 2.0 support</li></ul><p><br></p>
<p>Digital Marketing Contractor Needed! </p><p>Remote </p><p><br></p><p><strong>Background</strong></p><p>This client has implemented <strong>Salesforce Marketing Cloud (SFMC)</strong> several years ago as the primary tool for bulk email communications. It is now required that partners across the institution utilize SFMC for their activities. However, demand for email marketing support is growing faster than available resources.</p><p>To address this, we need a focused plan and narrative to manage expectations, sustain a strategic implementation roadmap, and educate the community on appropriate tools for different audiences and activities. This role will help document the current state, define a short- and long-term roadmap, and create clear guidance for stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong></strong></p><p><strong><u>These are the two projects that need to get done: </u></strong></p><p><br></p><p><strong>Email Landscape Audit & Strategy</strong></p><ul><li>Audit and map the email landscape at Ohio State, including activities, audiences, and distribution tools</li><li>Develop recommendations aligning email activities with the most appropriate distribution tools</li><li>Create an executive summary and detailed narrative outlining findings and optimization strategies</li></ul><p><strong>SFMC Narrative & Roadmap</strong></p><ul><li>Collaborate with the core SFMC team to articulate objectives, benefits, and roadmap for SFMC adoption</li><li>Assess current and future resource needs; propose a resourcing model</li><li>Develop documentation and communication materials for leadership, partners, and other stakeholders</li></ul><p><br></p><p><br></p>
