<p><br></p><p>We are seeking an experienced <strong>Brand Strategy & Marketing Lead</strong> to develop and execute integrated marketing strategies that strengthen brand equity, drive business growth, and support key commercial objectives. The candidate for this role must strategic leadership experience in auto. </p><p>Key Responsibilities</p><ul><li>Develop and lead brand strategy, annual marketing plans, budgets, and performance metrics.</li><li>Manage integrated campaigns across digital, social, web, creative, events, and partnerships.</li><li>Lead product launch and sustainment marketing initiatives.</li><li>Analyze campaign performance and provide actionable recommendations to optimize results.</li><li>Manage agency partners, scopes of work, budgets, and resource planning.</li><li>Oversee creative development and ensure alignment with brand strategy.</li><li>Support sponsorships, partnerships, experiential marketing, and special projects.</li><li>Present recommendations and results to senior leadership.</li></ul>
<p>What Will You Be Doing?</p><p><br></p><ul><li>Own the Hollister style hub program and lead the day-to-day management and long-term evolution of the Hollister Style Hub creator ambassador program.</li><li>Develop strategies to recruit, engage, retain, and activate creator ambassadors across key customer segments and markets.</li><li>Drive membership growth while maintaining a highly engaged and authentic creator community.</li><li>Establish annual and seasonal program roadmaps aligned to brand priorities and key business moments.</li><li>Responsible for creator community & relationship management</li><li>Serve as the primary lead point of contact for Style Hub members, fostering strong relationships and a sense of belonging within the community.</li><li>Create meaningful experiences that strengthen brand affinity and encourage ongoing advocacy.</li><li>Identify and nurture high-potential creators, helping them grow into long-term Hollister ambassadors.</li><li>Develop tiered recognition, rewards, and incentive programs that increase participation, retention, and advocacy.</li><li>Responsible for content & campaign activation by activating Style Hub members in support of key brand campaigns, product launches, and cultural moments.</li><li>Develop briefs, challenges, content opportunities, and creator activations that inspire authentic storytelling.</li><li>Partner with Social Media, Creative, PR, Paid Affiliate, and Brand Marketing teams to ensure Style Hub creators are incorporated into integrated marketing plans.</li><li>Source creator-generated content that can be leveraged across Hollister-owned channels.</li><li>Responsible for developing advocacy, referral & affiliate growth strategy</li><li>Drive creator participation in affiliate and referral programs.</li><li>Identify opportunities to increase creator-driven traffic, engagement, customer acquisition, and revenue contribution.</li><li>Develop strategies that encourage creators to become advocates both online and within their local communities and campuses.</li><li>Partner with affiliate teams to optimize creator storefront participation and commission-based opportunities.</li><li>Lead the planning and execution of creator-focused experiences, events, brand trips, and exclusive access opportunities.</li><li>Integrate Style Hub creators into tentpole activations, campus initiatives, and experiential programs.</li><li>Create opportunities for creators to connect with each other and deepen relationships with the brand.</li><li>Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.</li><li>Responsible for executing legal contracts with agencies & vendors</li><li><br></li></ul><p>Insights & Reporting</p><p><br></p><ul><li>Establish KPIs to measure program effectiveness, including membership growth, engagement, content creation, referrals, affiliate contribution, and brand advocacy.</li><li>Analyze creator behavior and community performance to identify opportunities for improvement.</li><li>Develop executive-ready reporting and insights that demonstrate business impact.</li><li>Continuously test and optimize engagement strategies, incentives, and program structure.</li><li>Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of creator community marketing</li></ul>
We are looking for a strategic marketing leader to shape and elevate influencer and affiliate initiatives for a growing apparel brand in New Albany, Ohio. This role will guide end-to-end campaign development, strengthen creator and advocacy networks, and turn brand moments into authentic customer conversations. The ideal candidate brings deep expertise in influencer strategy, strong analytical judgment, and the ability to lead cross-functional collaboration while managing a high-performing team.<br><br>Responsibilities:<br>• Lead the development of seasonal creator, influencer, affiliate, and advocacy strategies that support broader brand and campaign objectives.<br>• Direct the full lifecycle of influencer and creator programs, including planning, launch, optimization, and performance review across internal and agency-supported workstreams.<br>• Expand and manage brand advocacy initiatives by cultivating a strong network of storytellers who can authentically represent products, campaigns, and purpose-driven messaging.<br>• Oversee affiliate marketing efforts and identify effective ways to use creator and content partnerships to drive measurable business impact.<br>• Partner closely with social, media, merchandising, design, and other marketing teams to ensure consistent messaging and integrated execution across channels.<br>• Monitor cultural trends, competitive activity, and emerging creator opportunities to uncover new ways to grow brand relevance and audience engagement.<br>• Represent the brand during photo shoots, events, and other campaign-related activations when creator alignment and on-site partnership are needed.<br>• Track budgets, analyze results, and prepare seasonal performance recaps that communicate outcomes, insights, and recommendations to stakeholders.<br>• Lead, coach, and develop a team of four associates by promoting accountability, transparency, and strong execution.<br>• Work with customer insights and external agency partners to translate audience research into effective creator strategies and industry-leading programs.