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1 result for Marketing Manager in Cincinnati, OH
- Cincinnati, OH
- onsite
- Permanent
- 0 - 0 USD / Yearly
- <p>Core Responsibilities</p><p><br></p><p>Product Creation, R&D, Testing & Lifecycle Ownership (55%)</p><p>• Own formulation roadmaps and supplier partnerships</p><p>• Lead efficacy testing strategy, protocol development and lab partner selection</p><p>• Own reformulation, upgrades and product improvement initiatives</p><p>• Own lifecycle optimization, SKU pruning, relaunches and portfolio evolution</p><p>• Maintain all technical substantiation, SDS and performance documentation</p><p>• Own product line architecture, variant strategy and naming hierarchies</p><p>• Define packaging information architecture, front-of-pack claims hierarchy and shelf positioning logic</p><p>• Serve as final authority on packaging architecture, required claims placement and compliance readiness</p><p><br></p><p><br></p><p>Pricing Strategy, Portfolio Optimization & Market Positioning (20%)</p><p>• Own MSRP, MAP, bundles, pack sizes and omnichannel pricing</p><p>• Conduct competitive benchmarking and shelf positioning</p><p>• Own margin modeling, elasticity testing and price optimization</p><p>• Lead portfolio rationalization and whitespace expansion</p><p><br></p><p>Compliance, Registration & Claims Governance (15%)</p><p>• Own state and federal product registration</p><p>• Own labeling, packaging and claims compliance</p><p>• Serve as regulatory authority for audits and retailer compliance</p><p>• Own claims substantiation and standards reviews</p><p><br></p><p>Brand Visual Identity, PDP, A+ & Commercialization Architecture (10%)</p><p>• Lead the development of each product’s package design, ensuring regulatory compliance.</p><p>• Own the development of promotional package graphics and product display units.</p><p>• Lead the development of brand visual identity for the brand and sub brand, as needed</p><p>• Own PDP structure, SEO architecture and A+ frameworks</p><p>• Define claims hierarchy and compliant persuasion</p><p>• Partner with Brand Content and E-Commerce to execute PDP assets</p><p>• Serve as final authority for PDP compliance and readiness</p><p>• Develop the sell in messaging including selling tools that bring the product performance to life (videos, comparison charts, demonstrations)</p><p><br></p><p>Cross-Functional Platform Integration</p><p>Operations & Supply Chain</p><p>• Maintain visibility into on-hand inventory, production schedules, and global sourcing timelines</p><p>• Align product launch timing and lifecycle optimization with manufacturing capacity and inventory health</p><p>• Inform formulation and packaging decisions based on scalability and cost efficiency</p><p><br></p><p>Retail Sales</p><p>• Ensure product lines, pack sizes, variants and labeling satisfy retailer-specific shelf requirements</p><p>• Support sell-in through compliant claims frameworks, differentiation and margin modeling</p><p><br></p><p>E-Commerce & Digital</p><p>• Ensure product positioning, messaging, SEO and value propositions are deployed correctly across digital channels</p><p>• Provide competitive intelligence and pricing frameworks</p><p>• Ensure commercialization readiness for ecommerce launches</p>
- 2026-03-18T00:00:00Z