We are looking for a dynamic and strategic Director of Marketing to lead and develop comprehensive marketing initiatives for our organization. This role will oversee specialized teams across digital, creative, patient experience, and community outreach while driving brand visibility and growth strategies. Reporting to the VP of Marketing & Business Development, the ideal candidate will bring extensive experience in multi-location healthcare or detail-oriented services and a proven ability to lead cross-functional teams. <br> Responsibilities: • Develop and implement innovative marketing strategies to enhance brand visibility and support organizational growth. • Lead specialized teams in areas such as digital marketing, creative design, patient experience, and community outreach. • Manage annual and quarterly marketing budgets, ensuring effective allocation and tracking of expenditures. • Oversee digital and traditional media campaigns to optimize performance and audience engagement. • Drive creative development across all platforms, ensuring consistency in branding and messaging. • Establish and maintain partnerships for community outreach and referral marketing programs. • Guide website strategy, content management, and reputation enhancement initiatives. • Build and present analytics dashboards to executive leadership, providing actionable insights. • Select and manage vendors, ensuring compliance with healthcare regulations and standards. • Supervise, mentor, and develop the marketing team, fostering a culture of collaboration and excellence. <br> Benefits: · permanent, exempt position with leadership responsibilities. · Standard corporate benefits package (medical, dental, vision, PTO, holidays, 401(k), etc.). · Opportunities for growth within a rapidly expanding organization. · Exposure to executive leadership and strategic decision-making. <br> The salary range for this position is $95,000 - $120,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, 401K, paid parental leave, etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster
We are looking for a detail-oriented Marketing Operations Activations Manager to join a dynamic, fast-growing organization in Cicero, Illinois. In this role, you will oversee the execution of marketing strategies and campaigns that enhance customer engagement and drive measurable outcomes. If you thrive in a fast-paced environment and enjoy managing cross-functional projects, this position offers an excellent opportunity to make a significant impact.<br><br>Responsibilities:<br>• Implement B2B marketing initiatives to enhance customer engagement, boost order frequency, and increase basket size.<br>• Coordinate and execute marketing campaigns based on detailed briefs, ensuring timely and accurate delivery.<br>• Lead product-focused marketing projects, including new product introductions, label updates, and compliance modifications.<br>• Collaborate with the Sales team to support retail programs such as displays, promotions, and specialized requests.<br>• Monitor key performance indicators (KPIs), create dashboards, and deliver actionable insights to inform decisions.<br>• Analyze and refine marketing workflows, processes, and standard operating procedures for improved efficiency.<br>• Facilitate marketing operations during acquisitions by supporting data and system integration efforts.
<p>We are seeking an Audience Segmentation & Marketing Data Specialist to join our client's marketing team. This Specialist will play a key role in optimizing campaign performance and supporting data-driven marketing initiatives.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and manage audience segmentation strategies using behavioral, demographic, and firmographic data</li><li>Partner closely with analytics and data teams to define audience criteria and build actionable segments</li><li>Collaborate with business stakeholders to ensure alignment between audience management and campaign goals/KPIs</li><li>Generate ad hoc reports from the Enterprise Data Warehouse to support marketing efforts</li><li>Work with project leads, data analysts, and end-users to automate audience-related tasks</li><li>Maintain data loads within our marketing automation platform and troubleshoot related issues with internal and external teams</li><li>Ensure audience management practices are compliant with data privacy regulations such as GDPR and CCPA</li><li>Support A/B testing and audience experimentation to continuously refine targeting strategies</li><li>Document audience definitions, workflows, and best practices to ensure cross-functional visibility</li></ul><p><br></p>
<p>Join our client's team as an Email Marketing Automation Specialist and play a pivotal role in driving customer engagement and revenue growth through innovative email strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, execute, and optimize targeted email campaigns and automated workflows using leading marketing automation platforms (Marketo, Selligent, HubSpot, Eloqua).</li><li>Design and update email templates for operational, product marketing, and alert communications, ensuring strict adherence to brand guidelines.</li><li>Analyze key email metrics including open rates, click-through rates, incremental revenue, engagement, and retention to guide ongoing improvement.</li><li>Develop and run A/B tests for subject lines, copy, creative elements, and send times; assess results and apply learnings to future campaigns.</li><li>Experiment with new features, such as personalization, interactive content, and video integration, adapting strategies as needed.</li><li>Collaborate with creative and marketing teams to ensure seamless journey mapping, personalized content, and effective call-to-action placement.</li><li>Benchmark performance against industry standards, setting clear KPIs and goals for every campaign.</li><li>Maintain email list health, monitor deliverability, and uphold compliance with company policies and industry best practices.</li><li>Utilize email testing tools (such as Litmus) to ensure flawless rendering across devices and email clients.</li></ul><p><br></p>
