<p>We are looking for a highly skilled Creative Services Manager to join our team on a contract basis in Charlotte, North Carolina. In this role, you will be instrumental in shaping and maintaining the visual representation of our institution, collaborating across departments to create impactful marketing and communication materials. This position offers an exciting opportunity to apply your creative expertise in a dynamic and fast-paced environment.</p><p><br></p><p>Responsibilities:</p><p>• Develop strategic approaches to audience engagement and messaging in collaboration with the marketing and communications team.</p><p>• Provide creative direction for advertising campaigns, website content, social media initiatives, photography, video productions, and special events.</p><p>• Partner with media buying agencies to execute effective print and digital marketing strategies.</p><p>• Design and oversee the production of advertisements, publications, and collateral materials, such as annual reports, donor recognition pieces, recruitment materials, and academic brochures.</p><p>• Create and manage the design of invitations, posters, programs, and other materials for various campus events and organizations.</p><p>• Develop graphics and artwork to enhance campus spaces, reinforcing brand identity and community spirit.</p><p>• Manage the production calendar and project workflow to ensure timely delivery and efficient resource allocation.</p><p>• Maintain relationships with external vendors, including print shops and mail houses, to ensure quality and efficiency.</p><p>• Assist in upholding brand standards and style guidelines to ensure consistency across all materials.</p><p>• Contribute to additional marketing and communications projects as assigned.</p>
We are looking for a highly skilled Creative Services Manager to join our team on a contract basis in Charlotte, North Carolina. In this role, you will be instrumental in shaping and maintaining the visual representation of our institution, collaborating across departments to create impactful marketing and communication materials. This position offers an exciting opportunity to apply your creative expertise in a dynamic and fast-paced environment.<br><br>Responsibilities:<br>• Develop strategic approaches to audience engagement and messaging in collaboration with the marketing and communications team.<br>• Provide creative direction for advertising campaigns, website content, social media initiatives, photography, video productions, and special events.<br>• Partner with media buying agencies to execute effective print and digital marketing strategies.<br>• Design and oversee the production of advertisements, publications, and collateral materials, such as annual reports, donor recognition pieces, recruitment materials, and academic brochures.<br>• Create and manage the design of invitations, posters, programs, and other materials for various campus events and organizations.<br>• Develop graphics and artwork to enhance campus spaces, reinforcing brand identity and community spirit.<br>• Manage the production calendar and project workflow to ensure timely delivery and efficient resource allocation.<br>• Maintain relationships with external vendors, including print shops and mail houses, to ensure quality and efficiency.<br>• Assist in upholding brand standards and style guidelines to ensure consistency across all materials.<br>• Contribute to additional marketing and communications projects as assigned.
<p>The Web Analytics Specialist is responsible for tracking, analyzing, and interpreting digital performance data to drive business growth. This role will oversee web analytics implementation, reporting, and insights across websites, campaigns, and digital channels. The ideal candidate combines technical expertise in analytics tools with strong business acumen to translate data into actionable recommendations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain web analytics platforms (e.g., Google Analytics, GA4, Adobe Analytics, Tag Manager).</li><li>Implement and validate tracking tags, pixels, and events across websites and digital campaigns.</li><li>Monitor and analyze website performance, user behavior, conversion funnels, and campaign effectiveness.</li><li>Develop dashboards and regular reports to share insights with marketing, product, and leadership teams.</li><li>Identify opportunities to optimize digital experiences, improve conversion rates, and enhance user engagement.</li><li>Collaborate with marketing, UX, and development teams to ensure accurate data collection and reporting.</li><li>Conduct ad-hoc analyses and deliver clear, actionable recommendations.</li><li>Stay current on web analytics trends, tools, and best practices.</li></ul><p><br></p>
