<p>We are looking for a talented and driven Marketing Manager to oversee and enhance our digital marketing efforts. This role will play a key part in managing our online presence, including ecommerce operations, content creation, and social media strategies, while collaborating closely with sales and service teams. The ideal candidate will bring expertise in digital tools and platforms, along with a strong understanding of B2B distributor and service-driven business models. <strong>This is a Contract to permanent position based on-site in Charlotte, North Carolina. </strong></p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize the Shopify ecommerce platform, including product listings, collections, and overall site functionality.</p><p>• Develop and produce engaging photo and video content to promote products, support educational initiatives, and drive customer engagement.</p><p>• Utilize AI tools to streamline marketing processes and enhance campaign efficiency.</p><p>• Collaborate with sales and service teams to align marketing strategies with long sales cycles and technical product offerings.</p><p>• Monitor and analyze performance metrics to identify opportunities for improvement and ensure marketing goals are met.</p><p>• Create and implement social media strategies to boost brand awareness and customer interaction.</p><p>• Plan and execute email marketing campaigns targeting B2B audiences.</p><p>• Develop content strategies tailored to screen printing, digital printing, and related industries.</p><p>• Maintain a strong focus on SEO to optimize web content and improve search engine rankings.</p><p>• Stay updated on industry trends and incorporate innovative techniques into marketing strategies.</p>
<p>We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email)</li><li>Manage and optimize campaigns across platforms such as <strong>Google Ads</strong>, <strong>Meta Ads Manager</strong>, and LinkedIn</li><li>Monitor SEO performance and implement on-page and off-page optimization strategies</li><li>Create and manage content for websites, blogs, landing pages, and email campaigns</li><li>Analyze performance metrics using tools such as <strong>Google Analytics</strong>, Google Search Console, and marketing automation platforms</li><li>Conduct A/B testing to improve conversion rates and engagement</li><li>Manage website updates through CMS platforms (e.g., WordPress)</li><li>Track KPIs and prepare performance reports with actionable insights</li><li>Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns</li><li>Stay up to date with digital marketing trends, tools, and best practices</li></ul><p><br></p>
<p>The Digital Marketing Analyst leverages data to measure marketing effectiveness and provide insights that drive strategy and performance improvements.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze website, campaign, and customer data</li><li>Build dashboards and performance reports</li><li>Track KPIs including traffic, conversions, CAC, and ROI</li><li>Identify trends and optimization opportunities</li><li>Collaborate with marketing and leadership teams</li></ul><p><br></p>
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
<p>We are seeking a strategic and creative Brand Manager to lead brand development initiatives that strengthen market positioning, increase awareness, and drive customer engagement. This role oversees brand strategy, messaging, and visual identity across all marketing channels to ensure consistency and impact.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive brand strategies aligned with business goals</li><li>Define brand positioning, voice, and messaging frameworks</li><li>Ensure consistent brand identity across digital, print, social, and advertising channels</li><li>Collaborate with creative, content, and product teams on campaigns and launches</li><li>Conduct market research and competitive analysis to inform brand strategy</li><li>Monitor brand performance metrics and recommend optimizations</li><li>Manage brand guidelines and oversee asset development</li><li>Support cross-functional teams with brand training and alignment</li></ul><p><br></p>
<p>We are seeking a proactive and strategic Public Relations Manager to lead media relations and brand reputation initiatives. This role is responsible for developing PR strategies, securing media coverage, managing press communications, and supporting executive visibility efforts.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive PR strategies aligned with business objectives</li><li>Build and maintain relationships with media outlets, journalists, and industry influencers</li><li>Draft and distribute press releases, media pitches, and statements</li><li>Secure earned media placements across print, digital, broadcast, and trade publications</li><li>Manage crisis communications and reputation management initiatives</li><li>Support executive thought leadership through speaking opportunities and media interviews</li><li>Track media coverage and report on PR performance metrics</li><li>Collaborate with marketing and social teams to amplify earned media</li></ul><p><br></p>
<p>The Social Media Specialist develops and executes social media strategies to increase brand awareness, engagement, and lead generation across platforms.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Create, schedule, and publish engaging content</li><li>Manage community engagement and respond to messages/comments</li><li>Monitor trends and optimize content performance</li><li>Analyze metrics and provide performance reports</li><li>Collaborate with creative and marketing teams on campaigns</li></ul><p><br></p>
<p>We are seeking a results-driven SEO Specialist to improve organic visibility, drive qualified traffic, and increase conversions through data-driven search strategies. This role partners with content, paid media, and web teams to optimize on-page, off-page, and technical SEO initiatives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive SEO strategies aligned with marketing goals</li><li>Conduct keyword research and competitive analysis</li><li>Optimize website content, metadata, internal linking, and site architecture</li><li>Perform technical SEO audits (site speed, crawlability, indexing, schema markup)</li><li>Collaborate with content teams on SEO-driven editorial calendars</li><li>Manage backlink strategy and outreach efforts</li><li>Monitor rankings, traffic, and conversions; provide regular performance reports</li><li>Stay current on algorithm updates and industry trends</li></ul><p><br></p>
<p>The Marketing Automation Specialist manages email marketing, CRM workflows, and lead nurturing programs to improve engagement and conversion rates.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Build and optimize automated email workflows</li><li>Segment audiences and personalize campaigns</li><li>Manage CRM data and lead scoring models</li><li>Conduct A/B testing on email campaigns</li><li>Analyze performance metrics and recommend improvements</li></ul><p><br></p>
<p>We are seeking a strategic and detail-oriented Communications Specialist to develop and execute internal and external communications that strengthen brand reputation, employee engagement, and stakeholder relationships. This role partners cross-functionally to ensure clear, consistent messaging across all channels.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement internal and external communications plans</li><li>Draft press releases, executive communications, newsletters, and announcements</li><li>Manage company messaging across website, email, and social platforms</li><li>Support media relations efforts and coordinate PR initiatives</li><li>Ensure brand voice and messaging consistency across departments</li><li>Collaborate with leadership on crisis communication planning</li><li>Monitor communication effectiveness and provide performance insights</li></ul><p><br></p>
