<p>The Web Analytics Specialist is responsible for tracking, analyzing, and interpreting digital performance data to drive business growth. This role will oversee web analytics implementation, reporting, and insights across websites, campaigns, and digital channels. The ideal candidate combines technical expertise in analytics tools with strong business acumen to translate data into actionable recommendations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain web analytics platforms (e.g., Google Analytics, GA4, Adobe Analytics, Tag Manager).</li><li>Implement and validate tracking tags, pixels, and events across websites and digital campaigns.</li><li>Monitor and analyze website performance, user behavior, conversion funnels, and campaign effectiveness.</li><li>Develop dashboards and regular reports to share insights with marketing, product, and leadership teams.</li><li>Identify opportunities to optimize digital experiences, improve conversion rates, and enhance user engagement.</li><li>Collaborate with marketing, UX, and development teams to ensure accurate data collection and reporting.</li><li>Conduct ad-hoc analyses and deliver clear, actionable recommendations.</li><li>Stay current on web analytics trends, tools, and best practices.</li></ul><p><br></p>
<p>Robert Half is assisting our client in seeking a talented <strong>Contract Digital Marketing Specialist</strong> to support their increasing marketing automation, SEO, paid search, and customer experience initiatives. This individual will contribute to driving digital strategies and campaign efforts that enhance brand presence, optimize return on investment (ROI), and deliver superior customer experiences.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><strong>Digital Campaign Management</strong>: Develop, implement, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, etc.) aimed at optimizing engagement and conversions.</li><li><strong>SEO and Paid Search</strong>: Execute on-site and off-site search engine optimization (SEO) strategies and manage paid search campaigns to drive traffic, improve rankings, and achieve revenue goals.</li><li><strong>Analytics & Reporting</strong>: Utilize tools like Google Analytics and other data platforms to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.</li><li><strong>Content Optimization</strong>: Collaborate with internal teams to create, refine, and enhance digital content that aligns with campaign objectives and brand voice.</li><li><strong>Marketing Automation</strong>: Build and manage workflows in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot) to nurture leads and optimize customer relationships.</li><li><strong>Project Coordination</strong>: Work with cross-functional teams, such as design and IT departments, to execute marketing strategies within deadlines.</li><li><strong>Customer Experience</strong>: Implement strategies aimed at improving user experience across digital channels, ensuring consistency and alignment with client needs.</li></ul><p><br></p>
<p>We are looking for a highly skilled Creative Services Manager to join our team on a contract basis in Charlotte, North Carolina. In this role, you will be instrumental in shaping and maintaining the visual representation of our institution, collaborating across departments to create impactful marketing and communication materials. This position offers an exciting opportunity to apply your creative expertise in a dynamic and fast-paced environment.</p><p><br></p><p>Responsibilities:</p><p>• Develop strategic approaches to audience engagement and messaging in collaboration with the marketing and communications team.</p><p>• Provide creative direction for advertising campaigns, website content, social media initiatives, photography, video productions, and special events.</p><p>• Partner with media buying agencies to execute effective print and digital marketing strategies.</p><p>• Design and oversee the production of advertisements, publications, and collateral materials, such as annual reports, donor recognition pieces, recruitment materials, and academic brochures.</p><p>• Create and manage the design of invitations, posters, programs, and other materials for various campus events and organizations.</p><p>• Develop graphics and artwork to enhance campus spaces, reinforcing brand identity and community spirit.</p><p>• Manage the production calendar and project workflow to ensure timely delivery and efficient resource allocation.</p><p>• Maintain relationships with external vendors, including print shops and mail houses, to ensure quality and efficiency.</p><p>• Assist in upholding brand standards and style guidelines to ensure consistency across all materials.</p><p>• Contribute to additional marketing and communications projects as assigned.</p>
We are looking for a highly skilled Creative Services Manager to join our team on a contract basis in Charlotte, North Carolina. In this role, you will be instrumental in shaping and maintaining the visual representation of our institution, collaborating across departments to create impactful marketing and communication materials. This position offers an exciting opportunity to apply your creative expertise in a dynamic and fast-paced environment.<br><br>Responsibilities:<br>• Develop strategic approaches to audience engagement and messaging in collaboration with the marketing and communications team.<br>• Provide creative direction for advertising campaigns, website content, social media initiatives, photography, video productions, and special events.<br>• Partner with media buying agencies to execute effective print and digital marketing strategies.<br>• Design and oversee the production of advertisements, publications, and collateral materials, such as annual reports, donor recognition pieces, recruitment materials, and academic brochures.<br>• Create and manage the design of invitations, posters, programs, and other materials for various campus events and organizations.<br>• Develop graphics and artwork to enhance campus spaces, reinforcing brand identity and community spirit.<br>• Manage the production calendar and project workflow to ensure timely delivery and efficient resource allocation.<br>• Maintain relationships with external vendors, including print shops and mail houses, to ensure quality and efficiency.<br>• Assist in upholding brand standards and style guidelines to ensure consistency across all materials.<br>• Contribute to additional marketing and communications projects as assigned.
<p><strong>MUST BE LOCAL TO CHARLOTTE, NC</strong></p><p><br></p><p>We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.</p><p>• Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.</p><p>• Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.</p><p>• Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.</p><p>• Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.</p><p>• Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.</p><p>• Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.</p><p>• Stay updated on emerging web analytics tools, technologies, and industry best practices.</p>
<p>We are seeking a detail-oriented <strong>SEO Specialist</strong> to join our marketing team. This role is responsible for executing search engine optimization strategies that drive qualified traffic and improve organic rankings.</p><p><strong>Responsibilities:</strong></p><ul><li>Perform keyword research and identify opportunities to improve visibility.</li><li>Optimize website content, landing pages, and blog posts for SEO best practices.</li><li>Manage on-page SEO elements (meta tags, headers, alt text, internal linking).</li><li>Collaborate with content creators to ensure SEO alignment.</li><li>Monitor website performance using Google Analytics, Search Console, and other SEO tools.</li><li>Track, analyze, and report on SEO KPIs to measure effectiveness.</li><li>Stay up to date with search engine algorithm changes and industry trends.</li></ul><p><br></p>
<p>The Creative Director is responsible for leading the creative vision, strategy, and execution of all brand, marketing, and design initiatives. This role oversees a team of designers, copywriters, and other creative professionals, ensuring all creative output aligns with brand identity, business objectives, and customer engagement goals. The Creative Director serves as both a strategic thinker and hands-on leader who inspires innovation and delivers impactful storytelling across multiple platforms.</p><p><strong>Key Responsibilities: </strong></p><ul><li>Develop and execute the overall creative vision and brand strategy.</li><li>Lead and mentor creative teams including designers, art directors, copywriters, and multimedia specialists.</li><li>Oversee the creation of visual and written content across digital, print, advertising, video, and social media.</li><li>Collaborate with marketing, product, and executive leadership to align creative campaigns with business goals.</li><li>Ensure brand consistency across all communications, campaigns, and touchpoints.</li><li>Present and pitch creative concepts to internal stakeholders and external clients.</li><li>Manage multiple projects from concept to completion, meeting deadlines and maintaining high-quality standards.</li><li>Stay current with design, marketing, and cultural trends to keep creative work fresh and relevant.</li><li>Oversee budgets, timelines, and resources for creative projects.</li></ul>
<p>We are looking for a creative and strategic <strong>Social Media Manager</strong> to oversee our brand’s presence across digital platforms. In this role, you will be responsible for creating, curating, and managing content that drives engagement, grows our audience, and strengthens brand loyalty. You’ll collaborate with marketing, design, and other teams to align social efforts with overall business goals.</p><p>Responsibilities</p><ul><li>Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, LinkedIn, TikTok, X, etc.).</li><li>Create, edit, and publish engaging content tailored to each platform.</li><li>Manage day-to-day posting, scheduling, and community interactions.</li><li>Monitor social trends, track competitor activity, and identify opportunities for brand growth.</li><li>Analyze performance metrics and prepare reports to optimize campaigns.</li><li>Partner with designers, writers, and other stakeholders to ensure brand consistency.</li><li>Stay current with emerging platforms, tools, and best practices.</li></ul><p><br></p>
