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3 results for Marketing in Carlsbad, CA

Marketing Automation Manager

Irvine, CA
onsite
Permanent / Full Time
120000 - 140000 USD / Yearly
Role is based in Irvine 5 days/week onsite with a growing higher education company. Reporting to a Senior Marketing Manager, the Salesforce Marketing Cloud Developer is responsible for designing, developing, and deploying advanced marketing automation solutions across email, journey orchestration, mobile push, and analytics platforms. This includes architecting multi-channel journeys, developing data extensions, configuring automation workflows, enabling mobile push messaging, and building analytics dashboards to support enrollment and student engagement goals. The Salesforce Marketing Cloud Developer will work closely with marketing, admissions, and IT teams to translate business requirements into scalable, data-driven SFMC solutions. About the Role Essential Functions & Responsibilities Design, develop, and maintain responsive HTML email templates, dynamic content blocks, and reusable Content Builder assets aligned to brand standards and accessibility requirements.Work with clients to understand their needs and develop creative concepts.Configure and manage mobile push notification campaigns in MobilePush, including audience targeting, message personalization, and in-app messaging using AMPscript and JSON.Conduct quality assurance testing across email clients, mobile devices, and journey entry/exit conditions; ensure compliance with CAN-SPAM, TCPA, and institutional communication policies prior to deployment.Work closely with the marketing team to gather requirements, brainstorm ideas, and execute email marketing campaigns.Test and debug email campaigns before they are sent out to subscribers.Build and maintain analytics reporting using SFMC Intelligence (Datorama), Email Studio tracking, and custom SQL queries; develop performance dashboards and deliver actionable insights to stakeholders on open rates, click-through rates, journey conversions, and campaign ROI.Develop and maintain Salesforce Marketing Cloud integrations with other systems.Troubleshoot and resolve email deliverability, journey logic, automation failure, and mobile push deployment issues; monitor sender reputation, bounce management, and suppression list hygiene.Work with IT to create data extensions and troubleshoot any issues that arise.Stay up-to-date on the latest design trends and technologies.Collaborate with other team members including designers, developers, and marketing professionals.Maintains regular and timely attendance, reports to work as scheduled and as required to meet the needs of the College/University and assures time worked and/or time-off is recorded properly.Exercises care, proper use and maintenance of department equipment and supplies and identifies unsafe conditions and makes appropriate adjustments.Adheres to College/University policies and procedures and conducts job responsibilities in accordance with the standards set out in the College/University's Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and state laws, and applicable professional standards.May be involved in managing personnel planning for the function, including interviewing, selection, counseling, and evaluation of performance to ensure effective operations and staff engagement.Explores enrichment opportunities for staff such as seminars, specialized training and mentorships.Performs other duties as assigned.
2026-07-09T00:00:00Z

Digital Marketing Manager

Irvine, CA
onsite
Temporary / Contract
47.5 - 55 USD / Hourly
We are looking for a Digital Marketing Manager to join a healthcare-focused organization in Irvine, California on a Contract basis. This position will lead multi-channel marketing efforts by coordinating campaign execution, shaping audience journeys, and turning performance data into actionable improvements. The ideal candidate brings a strong mix of digital campaign management, analytics, and cross-functional collaboration to support engagement and conversion goals. Responsibilities: • Direct the day-to-day planning of content and campaign schedules, keeping marketing activity aligned with key enrollment periods, promotional initiatives, and organizational objectives. • Coordinate the full campaign delivery process, including timeline development, setup, quality checks, launch execution, and post-campaign analysis. • Develop target audience segments and structured communication journeys that improve relevance, strengthen engagement, and increase conversion performance. • Produce clear dashboards and executive-ready reports that translate campaign results into meaningful insights for leadership and partner teams. • Use AI-enabled tools to evaluate marketing data, uncover patterns, and refine messaging and strategy based on performance trends. • Work closely with teams across product, content, creative, admissions, and technology to deliver cohesive and effective integrated campaigns. • Drive ongoing campaign improvement through experimentation, data review, and optimization informed by audience behavior and response metrics.
2026-07-24T00:00:00Z

Product Manager

San Diego, CA
onsite
Temporary / Contract
61.75 - 71.5 USD / Hourly
We are looking for a Product Manager to guide the direction of a workforce-focused product serving healthcare organizations in San Diego, California. This Long-term Contract position will shape strategy by connecting customer needs, operational realities, and measurable business outcomes across staffing, finance, HR, and clinical leadership. The ideal candidate brings strong product judgment, a deep understanding of workforce-related challenges, and the ability to turn complex insights into a clear product path that delivers meaningful value. Responsibilities: • Lead product direction by ensuring the team focuses on meaningful customer and business problems rather than feature delivery alone. • Build a strong understanding of workforce planning, staffing operations, nursing leadership, finance, HR, and vendor management to inform product decisions. • Convert customer pain points, market opportunities, and desired outcomes into a practical product strategy and sequencing approach. • Evaluate and prioritize high-impact opportunities such as unified data visibility, confidence in staffing data, demand forecasting insight, supply optimization, guided decision support, cost control, workflow collaboration, and compliance support. • Define and track success measures tied to business impact, including staffing efficiency, labor cost reduction, internal fill improvement, forecasting adoption, and confidence in workforce data. • Partner with cross-functional stakeholders across operations, finance, IT, legal, compliance, and leadership to align on direction while maintaining focus on user needs and outcomes. • Use discovery methods such as interviews, assumption testing, prototype evaluation, concierge testing, and business-case analysis before committing to complex product investments. • Apply data fluency to challenge inconsistent metric definitions and clarify how key workforce measures are interpreted across teams and facilities. • Make informed prioritization decisions in ambiguous situations and identify the best entry point for product adoption and value creation. • Connect product performance indicators to broader organizational results such as reduced agency spend, lower avoidable overtime, faster staffing gap resolution, and less manual reconciliation effort.
2026-06-25T00:00:00Z