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3 results for Brand Manager in Carlsbad, CA

Marketing Specialist

San Diego, CA
onsite
Permanent / Full Time
70000 - 90000 USD / Yearly
We are looking for a Marketing Specialist to develop and execute multi-channel programs that increase market visibility, strengthen audience engagement, and support revenue growth. Based in San Diego, California, this position works closely with sales, marketing, and product teams to deliver focused campaigns for public-sector audiences. The ideal candidate brings a practical, hands-on approach to campaign management, strong organizational skills, and the ability to turn performance data into meaningful improvements. Responsibilities: • Lead the end-to-end delivery of integrated marketing initiatives, monitoring results and refining tactics to improve performance. • Develop and organize a ready-to-use library of marketing materials tailored to target audiences, buying stages, and campaign goals. • Partner with the sales team to create outreach cadences and follow-up journeys that support ongoing engagement with prospective accounts. • Prepare target contact lists, maintain account information, and coordinate focused email or digital sends for priority opportunities. • Participate in regular cross-functional meetings with sales and marketing stakeholders to review engagement activity and align on next actions. • Build and manage HubSpot automations, audience segmentation, lead scoring models, and campaign reporting to support efficient execution. • Measure key performance indicators such as audience response, lead progression, and pipeline contribution, then share actionable recommendations. • Work with internal teams to maintain accurate reporting and ensure campaign and pipeline data remains current and reliable.
2026-08-11T00:00:00Z

Marketing Automation Manager

San Diego, CA
onsite
Temporary / Contract
39.5865 - 45.837 USD / Hourly
We are looking for a Marketing Automation Manager to support a Contract opportunity based in San Diego, California. This role is ideal for someone who is detail oriented and can strengthen data quality, improve marketing operations, and turn platform insights into practical recommendations for business stakeholders. The position will focus on optimizing HubSpot usage, building reporting visibility, and helping teams work more effectively through clear processes and automation guidance. Responsibilities: • Oversee the accuracy and organization of HubSpot records by performing ongoing data reviews, updates, and maintenance activities. • Establish clear operating procedures and data entry expectations that help the sales team maintain consistent and reliable information. • Build dashboards, recurring reports, and leadership-facing analytics that highlight performance trends and support decision-making. • Provide recommendations on automation capabilities within HubSpot, including opportunities to incorporate AI-driven tools where appropriate. • Coordinate project timelines, task tracking, and cross-functional workflows using Asana to keep initiatives moving efficiently. • Review performance reporting delivered by an external agency, identify meaningful patterns, and share actionable insights with internal stakeholders. • Partner with marketing and sales teams to improve campaign operations and strengthen the overall effectiveness of marketing automation efforts.
2026-08-10T00:00:00Z

Marketing Automation Manager

Irvine, CA
onsite
Permanent / Full Time
120000 - 140000 USD / Yearly
Role is based in Irvine 5 days/week onsite with a growing higher education company. Reporting to a Senior Marketing Manager, the Salesforce Marketing Cloud Developer is responsible for designing, developing, and deploying advanced marketing automation solutions across email, journey orchestration, mobile push, and analytics platforms. This includes architecting multi-channel journeys, developing data extensions, configuring automation workflows, enabling mobile push messaging, and building analytics dashboards to support enrollment and student engagement goals. The Salesforce Marketing Cloud Developer will work closely with marketing, admissions, and IT teams to translate business requirements into scalable, data-driven SFMC solutions. About the Role Essential Functions & Responsibilities Design, develop, and maintain responsive HTML email templates, dynamic content blocks, and reusable Content Builder assets aligned to brand standards and accessibility requirements.Work with clients to understand their needs and develop creative concepts.Configure and manage mobile push notification campaigns in MobilePush, including audience targeting, message personalization, and in-app messaging using AMPscript and JSON.Conduct quality assurance testing across email clients, mobile devices, and journey entry/exit conditions; ensure compliance with CAN-SPAM, TCPA, and institutional communication policies prior to deployment.Work closely with the marketing team to gather requirements, brainstorm ideas, and execute email marketing campaigns.Test and debug email campaigns before they are sent out to subscribers.Build and maintain analytics reporting using SFMC Intelligence (Datorama), Email Studio tracking, and custom SQL queries; develop performance dashboards and deliver actionable insights to stakeholders on open rates, click-through rates, journey conversions, and campaign ROI.Develop and maintain Salesforce Marketing Cloud integrations with other systems.Troubleshoot and resolve email deliverability, journey logic, automation failure, and mobile push deployment issues; monitor sender reputation, bounce management, and suppression list hygiene.Work with IT to create data extensions and troubleshoot any issues that arise.Stay up-to-date on the latest design trends and technologies.Collaborate with other team members including designers, developers, and marketing professionals.Maintains regular and timely attendance, reports to work as scheduled and as required to meet the needs of the College/University and assures time worked and/or time-off is recorded properly.Exercises care, proper use and maintenance of department equipment and supplies and identifies unsafe conditions and makes appropriate adjustments.Adheres to College/University policies and procedures and conducts job responsibilities in accordance with the standards set out in the College/University's Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and state laws, and applicable professional standards.May be involved in managing personnel planning for the function, including interviewing, selection, counseling, and evaluation of performance to ensure effective operations and staff engagement.Explores enrichment opportunities for staff such as seminars, specialized training and mentorships.Performs other duties as assigned.
2026-07-09T00:00:00Z