<p>Robert Half Marketing and Creative is recruiting for a Digital Media Manager. This person leads the strategic planning, execution, and optimization of paid digital media campaigns, primarily within Google Ads, with expansion into Reddit and Twitch. This position is responsible for balancing performance (e.g., high-intent search) and brand-building efforts. The manager is accountable for driving digital advertising success related to brand awareness and direct response, overseeing agency/vendor relationships, managing campaign budgets, and generating actionable insights from digital campaigns.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>Develop and execute full-funnel Google Ads strategies (Search, Pmax, DV/360, Shopping, YouTube), leveraging AI, advanced bidding tactics, and continuous optimization.</p><p>Oversee agencies and vendors for SEM, display, and digital video buying.</p><p>Plan, set up, launch, monitor, and optimize advertising campaigns; ensure proper campaign trafficking and reporting.</p><p>Manage campaign budgets, pacing, and provide ongoing strategic recommendations.</p><p>Collaborate with Brand and Marketing teams to coordinate media launches and align creative assets.</p><p>Analyze campaign performance data, generate reports, and recommend strategies for improved results.</p><p>Collect and maintain campaign data for in-depth post-campaign analysis.</p><p>Manage relationships with external vendors and partners and supervise/mentor direct reports.</p><p>Stay up to date with the latest trends and compliance requirements in digital advertising (e.g., CCPA, PII protection).</p><p>Qualifications:</p><p><br></p><p><br></p>
<p>Robert Half Marketing and Creative is working with a client that is looking for a detail-oriented Creative Project Manager to oversee the planning, execution, and optimization of marketing campaigns and creative projects. This role requires strong project management expertise to ensure deliverables are completed on schedule, within budget, and aligned with strategic objectives. Based in Centennial, Colorado, this position will collaborate closely with cross-functional teams to streamline processes and drive impactful results.</p><p><br></p><p>Responsibilities:</p><p>• Manage end-to-end execution of marketing campaigns, ensuring timelines, budgets, and objectives are met.</p><p>• Coordinate cross-functional teams to track deliverables, milestones, and the release of creative assets.</p><p>• Maintain and update workflow management tools, such as Jira, to ensure accuracy in project tracking and reporting.</p><p>• Conduct post-campaign reviews to identify areas for optimization and process improvement.</p><p>• Oversee annual and seasonal marketing calendars, ensuring alignment with deadlines and priorities.</p><p>• Facilitate project meetings by creating agendas, capturing notes, and distributing actionable items.</p><p>• Administer project management systems and collaborate with creative leads to balance workloads.</p><p>• Identify and address project risks or dependencies, proposing solutions to keep workflows on track.</p><p>• Support budget planning and manage monthly budget tracking and reporting.</p><p>• Build and maintain strong relationships across departments, fostering collaboration and continuous improvement.</p>