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2 results for Marketing in Boston, MA
- Bedford, MA
- remote
- Permanent / Full Time
- 250000 - 275000 USD / Yearly
- <p>Our client is seeking a strategic and results-driven <strong>Director of Product Marketing</strong> with 12-15+ to lead go-to-market strategy for an emerging <strong>AI and application platform</strong> business. This highly visible leadership role will shape market strategy, influence product direction, define positioning and packaging, and build scalable growth programs.</p><p><br></p><p><strong>You're qualified if you have:</strong></p><ul><li>Experience marketing highly technical products to developers.</li><li>Experience introducing emerging technologies to the market.</li><li>Have leadership experience.</li></ul><p><strong>Salary has been updated 250-275K with a 20% bonus.</strong></p><p><br></p><p>The ideal candidate is a strong product marketing leader with technical depth, commercial judgment, and experience bringing emerging technologies to market.</p><p><br></p><p>MUST have 15+ years of relevant experience with a Background in one or more of the following: AI platforms, developer tools, DevOps, cloud infrastructure, application development, observability, software delivery, APIs, or enterprise technology</p><p><br></p><p>This is a fully remote role but our client is only considering candidates who are located in the eastern time zone. Salary is 250-275K with a 20% bonus.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Lead global product marketing strategy for an AI and application platform portfolio</li><li>Develop category positioning, messaging, and portfolio narrative for technical and executive audiences</li><li>Translate complex technologies into clear customer value for developers, engineering leaders, and enterprise decision-makers</li><li>Partner with Product and Engineering on roadmap priorities through market analysis, competitive insight, and customer feedback</li><li>Build and execute go-to-market strategies that drive adoption, pipeline growth, and expansion</li><li>Develop segmentation, ideal customer profiles, buyer journeys, pricing, and packaging strategies</li><li>Launch lighthouse customer and early-adopter programs to validate product-market fit and generate customer proof</li><li>Support integrated GTM execution across demand generation, field marketing, communications, partner marketing, and sales enablement</li><li>Create sales plays, enablement tools, and messaging that improve win rates and accelerate deals</li><li>Lead and develop a high-performing global product marketing team</li><li>Use AI and automation to improve insights, productivity, and execution speed</li><li>Present strategy, priorities, and performance clearly to executive stakeholders</li></ul>
- 2026-10-19T00:00:00Z
- Waltham, MA
- onsite
- Temporary / Contract
- 65 - 69 USD / Hourly
- <p>Robert Half's marketing & creative client is seeking an experienced marketing leader to support a high-profile brand transformation initiative within a complex, global organization. This is a 12+ month contract, 40-hour-per-week opportunity; candidates must be able to work in a hybrid capacity in the Metro West Boston area. The Brand Transformation Lead will lead cross-functional implementation efforts, drive stakeholder alignment, and ensure successful execution across multiple business functions, agency partners, and workstreams. The ideal candidate brings demonstrated experience leading enterprise-wide rebrands, translating brand strategy into large-scale implementation plans, and driving adoption across digital, physical, and organizational touchpoints. This role requires strong brand marketing and program leadership experience, executive stakeholder management skills, and the ability to turn strategic vision into actionable plans, governance frameworks, and measurable business outcomes. Prior experience within pharmaceutical, life sciences, healthcare, or related regulated industries is highly preferred.</p><p> </p><p><strong>Key Responsibilities: </strong></p><ul><li>Lead implementation of a large-scale enterprise brand transformation initiative</li><li>Drive alignment with key stakeholders and cross-functional teams</li><li>Align with executive leadership to support strategic planning, decision-making, and organizational adoption</li><li>Collaborate with project managers, agency partners, and internal teams to ensure successful execution across multiple workstreams</li><li>Identify program risks, dependencies, and areas requiring leadership attention</li><li>Develop executive-level communications, updates, and presentations</li><li>Support change management, stakeholder engagement, and internal enablement efforts</li><li>Ensure consistent implementation of brand standards across digital, physical, and customer-facing touchpoints</li><li>Partner with project and program stakeholders to support execution against key milestones and rollout objectives</li></ul>
- 2026-10-23T00:00:00Z