<p>Digital Marketing Manager with 7+ years of relevant experience needed for a full-time, hybrid (2/3) position in Metro West (Greater Boston). Must be skilled in Google Analytics, Google Ads, and Salesforce Marketing Cloud. Must have digital marketing experience within a highly regulated industry and have a strong understanding of paid search/display, email, social media, web, and emerging channels. Salary is 100-120K depending on experience and qualifications. </p><p><br></p><p><strong> </strong>Seeking an experienced Digital Marketing Manager to lead strategy, planning, and execution of digital marketing campaigns across multiple channels. This key role oversees Digital Marketing Associates and collaborates with cross-functional teams to drive online engagement, support new product launches, and optimize conversion and retention.</p><p><strong> </strong></p><p><strong>Responsibilities:</strong></p><ul><li>Develop, execute, and monitor digital marketing strategies to grow digital audiences and online customer retention.</li><li>Manage and mentor direct reports, ensuring alignment across digital initiatives.</li><li>Collaborate with internal teams and external vendors on campaign planning, asset creation, and media buying.</li><li>Analyze and report on campaign performance, leveraging data-driven insights to optimize outcomes.</li><li>Ensure compliance with digital advertising regulations, coordinating with legal/risk teams.</li><li>Lead vendor selection, budget management, and digital media buys.</li><li>Stay abreast of industry trends and proactively resolve digital challenges.</li></ul>
<p>Robert Half’s marketing & creative client is seeking a freelance Digital Strategist for an ongoing remote contract beginning in December. This 10–25 hour-per-week position offers flexible scheduling and is ideal for candidates comfortable working independently and owning the entire digital campaign lifecycle. Candidates must be available for eastern time (EST) meetings. The Digital Strategist will collaborate with internal teams to develop, execute, and report on a variety of digital marketing initiatives across omnichannel campaigns, social media, display ads, and digital channels. </p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li>Define client objectives and campaign strategies</li><li>Lead digital campaign development from ideation through execution </li><li>Oversee A/B testing and performance analysis </li><li>Activate paid social and display ad strategies</li><li>Report on actionable insights </li><li>Ensure brand and budget alignment</li><li>Advise on industry trends, innovation, and best practices</li></ul>
<p>We are looking for a dynamic and experienced Director of IT to oversee and enhance our client's technology operations on the South Shore in Massachusetts. This role requires a strategic leader who will drive advancements in IT infrastructure, e-commerce platforms, and data-driven decision-making while ensuring operational efficiency and scalability. The ideal candidate will bring expertise in managing enterprise systems and integrating technology solutions to support business growth.</p><p><br></p><p>Responsibilities:</p><p>• Oversee the configuration, optimization, and integration of NetSuite systems to ensure data integrity and seamless workflows.</p><p>• Collaborate with cross-functional teams, including Finance, Marketing, and Operations, to enhance processes and improve visibility.</p><p>• Manage and optimize Magento-based e-commerce platforms, ensuring high performance, security, and user engagement.</p><p>• Lead the development and implementation of a long-term technology roadmap aligned with organizational objectives.</p><p>• Supervise internal IT staff and external vendors to deliver reliable and scalable technology solutions.</p><p>• Drive innovation in warehouse operations, leveraging automation and real-time data integration to improve efficiency.</p><p>• Establish and maintain cybersecurity measures and ensure compliance with data governance standards.</p><p>• Build and expand business intelligence capabilities, creating dashboards and reports that provide actionable insights.</p><p>• Support marketing initiatives by implementing technology-enabled tools for campaign execution and performance tracking.</p><p>• Ensure robust backup, recovery, and continuity systems across all IT operations.</p>
