<p>Head of Marketing with 10+ years of B2B experience needed for a full-time, hybrid flexible position in Greater Boston. Must have 5+ years of experience in a leadership position so prior people management/development experience is required. Must have strong expertise across demand gen and lead gen, keep knowledge of modern marketing channels, and experience managing modern tech stacks including automation, analytics, and AI tools. Experience in the meetings, events, and destination management spaces is preferred. Hubspot and Salesforce experience required. Salary is 150-175K.</p><p> </p><p>The Head of Marketing, reporting to the CEO, is a strategic leader responsible for developing and executing the company’s marketing strategy, driving demand generation, and building brand awareness. This player-coach role leads and mentors the marketing team, oversees operations across paid, owned, and earned channels, and ensures strong execution of marketing campaigns.</p><p> </p><p><strong>Key responsibilities include:</strong></p><ul><li>Setting and aligning marketing strategies with business goals and supporting quarterly planning.</li><li>Overseeing the marketing budget, vendor management, and ROI analysis.</li><li>Leading demand generation initiatives, optimizing lead journeys, and collaborating closely with Sales to drive pipeline growth.</li><li>Managing strategies for website performance, SEO, and conversion optimization.</li><li>Directing marketing operations and analytics across platforms such as HubSpot and Salesforce, and leveraging data and insights for continuous improvement.</li><li>Overseeing content, creative, and brand strategy to ensure consistency and quality across all channels and materials.</li><li>Leading PR, partnerships, and experiential marketing efforts, including trade shows and post-event analysis.</li><li>Implementing AI-enabled solutions to enhance campaign speed, consistency, and effectiveness while protecting brand integrity.</li></ul>
<p>Robert Half is seeking a Senior Partner Marketing Specialist for a 5+ month contract north of Boston. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 3 – 4 days per week. The Partner Marketer will support the execution of partner and channel marketing initiatives for a global organization. This role focuses on driving execution across co‑marketing programs, partner communications, campaign delivery, and performance tracking. The ideal candidate brings strong experience managing partner marketing initiatives, coordinating cross‑functional teams, and delivering results across multiple concurrent workstreams.</p><p><strong> </strong></p><p><strong>Key Responsibilities:</strong></p><ul><li>Execute marketing programs aligned to business goals across multiple channels and audiences</li><li>Manage day‑to‑day communication and coordination with internal stakeholders and external partners</li><li>Support the planning and execution of marketing campaigns, events, and related initiatives</li><li>Develop and coordinate marketing materials, including campaign assets and supporting content</li><li>Track campaign performance, analyze key metrics, and provide regular reporting and insights</li><li>Assist with budget tracking and ensure alignment with program objectives</li><li>Coordinate multiple concurrent projects, ensuring timelines and deliverables are met</li><li>Collaborate cross‑functionally with teams across marketing, sales, and operations</li></ul><p><br></p>