<p>Head of Marketing with 10+ years of B2B experience needed for a full-time, hybrid flexible position in Greater Boston. Must have 5+ years of experience in a leadership position so prior people management/development experience is required. Must have strong expertise across demand gen and lead gen, keep knowledge of modern marketing channels, and experience managing modern tech stacks including automation, analytics, and AI tools. Experience in the meetings, events, and destination management spaces is preferred. Hubspot and Salesforce experience required. Salary is 150-175K.</p><p> </p><p>The Head of Marketing, reporting to the CEO, is a strategic leader responsible for developing and executing the company’s marketing strategy, driving demand generation, and building brand awareness. This player-coach role leads and mentors the marketing team, oversees operations across paid, owned, and earned channels, and ensures strong execution of marketing campaigns.</p><p> </p><p><strong>Key responsibilities include:</strong></p><ul><li>Setting and aligning marketing strategies with business goals and supporting quarterly planning.</li><li>Overseeing the marketing budget, vendor management, and ROI analysis.</li><li>Leading demand generation initiatives, optimizing lead journeys, and collaborating closely with Sales to drive pipeline growth.</li><li>Managing strategies for website performance, SEO, and conversion optimization.</li><li>Directing marketing operations and analytics across platforms such as HubSpot and Salesforce, and leveraging data and insights for continuous improvement.</li><li>Overseeing content, creative, and brand strategy to ensure consistency and quality across all channels and materials.</li><li>Leading PR, partnerships, and experiential marketing efforts, including trade shows and post-event analysis.</li><li>Implementing AI-enabled solutions to enhance campaign speed, consistency, and effectiveness while protecting brand integrity.</li></ul>
<p>Marketing Manager/Specialist with 4+ years of relevant experience needed for a full-time, fully onsite position with our client located in Greater Boston (northern suburbs). The Marketing Manager/Specialist will be a marketing team of one, reporting directly to the President of the company. Looking for someone who is creative but not necessarily a designer. Looking for someone to lead efforts around marketing campaigns, content creation, social media, web updates, and tradeshows/events. Target salary is 75-85K with some flex up to 90K for the right experience/background.</p><p> </p><p>Seeking a strategic, hands-on Marketing Manager/Specialist to lead and execute integrated marketing initiatives across a portfolio of brands. This role is responsible for building brand awareness, generating leads, and supporting revenue growth through multi-channel campaigns, content creation, and event marketing.</p><p> </p><p>This is an active, execution-focused role that includes travel to job sites, events, and tradeshows to capture real-world content and turn it into impactful marketing campaigns.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute integrated marketing campaigns across email, social media, website, and events</li><li>Create campaign strategies that support product launches, promotions, and sales initiatives</li><li>Lead content creation, including photo and video capture of installations, products, operations, and events</li><li>Produce short-form digital content and maintain an organized content library</li><li>Manage and grow social media channels, oversee content calendars, track engagement, and optimize performance</li><li>Plan and execute email marketing campaigns, audience segmentation, and lead nurturing efforts</li><li>Support tradeshows and events through promotion, booth messaging, on-site content capture, and post-event follow-up</li><li>Create sales and marketing materials including presentations, flyers, and branded collateral</li><li>Update website content, support SEO efforts, and assist with landing page creation</li><li>Track campaign performance across CRM, email, web, and social platforms; analyze data and recommend improvements</li><li>Write and refine marketing copy across digital and print channels.</li></ul>
<p>Marketing Event Coordinator with 2+ years of relevant experience needed for a full-time, fully onsite position with our client on the North Shore (MA). Looking for someone with experience managing content for social media campaigns, newsletters, and web updates. Will also be overseeing promotional inventory and corporate web store operations. Must be skilled in Microsoft Office and PowerPoint. Salary is 65-75K.</p><p><br></p><p>Forty to 60 percent (40-60%) of this position will involve events/trade shows, requiring thirty percent (30%) travel (domestic).</p><p><br></p><p>The Marketing Event Coordinator supports a wide range of marketing activities, including campaign execution, content creation, event logistics, and marketing operations. This hands-on role collaborates closely with multiple departments to ensure efficient processes and high-quality deliverables. The ideal candidate thrives in a fast-paced, team-oriented environment and is highly organized and detail-focused.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute content for social media, email, newsletters, websites, and other channels.</li><li>Oversee promotional and print store operations, including orders, budgeting, and inventory tracking.</li><li>Create marketing materials such as presentations, flyers, brochures, and sales enablement resources.</li><li>Support non-industry sponsorships and manage administrative tasks such as print/shipping, list management, membership renewals, and invoices.</li><li>Coordinate logistics for conferences and marketing events.</li><li>Track and report on lead generation efforts and maintain data accuracy.</li><li>Assist with tradeshow planning, material production, inventory, and internal communications.</li><li>Maintain updated marketing operations procedures and accurate product specs/supporting materials.</li><li>Domestic and international travel as required.</li></ul>