<p>We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts in Southfield, Michigan. This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement. As a key member of the leadership team, the ideal candidate will balance strategic planning with hands-on execution, ensuring all marketing initiatives align with business objectives. This is an exciting growth position focused on building a marketing department from the ground up, shaping and directing marketing strategies, and hiring future marketing team members. If you have 5+ years of experience as a Director of Marketing building, driving growth, and expanding international market share, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee the company's annual marketing plans, budgets, and forecasts to ensure alignment with business goals.</p><p>• Establish measurable KPIs and reporting structures to evaluate the effectiveness of marketing strategies and campaigns.</p><p>• Create and maintain a consistent brand identity, messaging framework, and value proposition across all channels.</p><p>• Lead the development of marketing collateral, presentations, case studies, and advertising materials to support sales and branding efforts.</p><p>• Optimize digital marketing channels for lead generation and audience engagement while leveraging analytics for continuous improvement.</p><p>• Design and execute integrated demand generation campaigns to support pipeline growth and enhance sales enablement.</p><p>• Conduct in-depth market research to identify customer needs, emerging trends, and competitive insights, supporting product positioning and launches.</p><p>• Recruit, manage, and mentor a high-performing marketing team, while coordinating with external vendors and agencies.</p><p>• Organize and oversee events such as trade shows, conferences, webinars, and other customer-focused initiatives.</p><p>• Collaborate with cross-functional teams to develop sales tools, refine messaging, and enhance competitive intelligence.</p>
<p>Sales & Business Development Manager — Commercial Tree Revenue Program</p><p>Would you like to help build and scale a <strong>first-of-its-kind, industry-defining commercial program</strong>? Are you energized by pioneering new markets, opening entirely new revenue channels, and being early to an idea before the rest of the industry catches on? Are you motivated by direct access to executive leadership and the opportunity to shape a business from its formative stages?</p><p><strong>Our client</strong> is an <strong>industry-leading, high-growth start-up</strong> that has created a <strong>first-in-market commercial tree revenue model</strong>, redefining how mature trees are valued within commercial real estate and land management. As a true pioneer in this space, the company is transforming what was once viewed as a liability into a scalable, monetizable asset—uniting sustainability, preservation, and profitability in a way the market has not seen before.</p><p>This is not an incremental improvement on an existing concept. It is a <strong>category-creating platform</strong>, built by leadership with a bold vision and proven execution.</p><p>About the Role</p><p>As the Sales & Business Development Manager, you’ll step into a highly visible, growth-critical role with direct exposure to the CEO. You will help <strong>define go-to-market strategy, establish commercial standards, and scale a repeatable sales engine</strong> for a program that is setting the benchmark for an entirely new segment.</p><p><strong>Your mission:</strong></p><p>Open new markets, establish early-adopter relationships, and build long-term partnerships that position our client as the unquestioned leader in this emerging industry.</p><p>What You’ll Do</p><ul><li>Pioneer new client relationships while creatively expanding value within existing accounts</li><li>Lead market education efforts around a first-in-class commercial offering</li><li>Establish innovative sales targets and execute growth strategies that define industry standards</li><li>Identify, structure, and close complex, consultative business opportunities</li><li>Build scalable, repeatable sales programs that support rapid national expansion</li><li>Educate property owners, developers, and industry leaders on the financial and environmental upside of preserving mature trees</li><li>Develop tailored valuations, proposals, and executive-level presentations</li><li>Represent the company at industry conferences, trade shows, and executive meetings</li><li>Collaborate closely with field teams and external partners to ensure consistent delivery</li><li>Act as a thought leader and evangelist for a newly emerging asset class</li><li>Deliver creative, solution-oriented approaches in a dynamic, fast-moving environment</li><li><br></li><li>Mission-driven, entrepreneurial culture where innovation is expected and rewarded</li></ul><p>If you’re ready to help <strong>build the standard for an entirely new commercial market</strong> and want a seat at the table as it scales, this is a rare opportunity to do exactly that.</p><p><br></p><p>For immediate and confidential consideration, please call Jeff Sokolowski directly at (248)365-6131 or apply directly today.</p>
