<p>Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to support one of our clients in Washington, DC. This contract opportunity is ideal for a marketing professional who enjoys turning data into meaningful insights that drive smarter marketing decisions.</p><p>In this role, you will partner with cross-functional marketing teams to analyze digital campaign performance, identify optimization opportunities, and deliver insights that strengthen overall marketing strategy. The ideal candidate is both analytical and creative—someone who understands the numbers behind marketing while also appreciating the strategy and storytelling that make campaigns successful.</p><p>This position offers an exciting opportunity to work in a fast-paced marketing environment where your insights will directly influence campaign performance, audience engagement, and digital growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p>• Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic.</p><p>• Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation.</p><p>• Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams.</p><p>• Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI.</p><p>• Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization.</p><p>• Conduct A/B testing and performance experiments to improve marketing outcomes.</p><p>• Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey.</p><p>• Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness.</p><p>• Translate complex data into clear, easy-to-understand recommendations for stakeholders.</p><p>• Assist with forecasting performance and providing data-driven recommendations for future campaigns.<strong></strong></p>
<p>A client of Robert Half in the <strong>construction and architectural industry</strong> is seeking a <strong>Digital Marketing Coordinator</strong> to support their growing marketing team. This role is ideal for someone who enjoys executing digital campaigns, managing content, and supporting brand visibility across multiple channels.</p><p>You will work closely with internal teams to help drive marketing initiatives, maintain digital assets, and support campaign performance tracking in a fast-paced environment.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in the execution of digital marketing campaigns across web, email, and social media channels</li><li>Update and manage website content through CMS platforms</li><li>Coordinate marketing materials and digital assets across teams</li><li>Support content creation for social media, blogs, newsletters, and marketing collateral</li><li>Track and report on campaign performance and key marketing metrics</li><li>Assist with marketing events, promotions, and brand initiatives</li><li>Maintain organized marketing documentation and project timelines</li></ul><p><br></p>
<p>Robert Half is partnering with a leading organization in the Washington, DC metro area to identify a <strong>Contract Marketing Automation Manager</strong> to support high-impact digital marketing initiatives.</p><p>This is an exciting opportunity for a strategic and hands-on marketing automation professional who thrives in fast-paced environments and enjoys optimizing customer journeys through data-driven campaigns.</p><p><br></p><p>What You’ll Do:</p><p><br></p><ul><li>Lead end-to-end marketing automation strategy and execution</li><li>Build and optimize campaigns within <strong>Salesforce Marketing Cloud</strong> (Journey Builder, Email Studio, Automation Studio)</li><li>Develop and manage customer segmentation and lead nurturing programs</li><li>Collaborate cross-functionally with marketing, creative, and analytics teams</li><li>Analyze campaign performance and deliver actionable insights</li><li>Ensure best practices in CRM integration and automation workflows</li></ul><p><br></p>
We are looking for a skilled SFMC Marketing Automation Specialist to join our team in Arlington, Virginia. This long-term contract position requires expertise in Salesforce Marketing Cloud and a strong background in marketing automation. The ideal candidate will play a key role in managing automated campaigns, maintaining data integrity, and ensuring seamless integration across marketing platforms.<br><br>Responsibilities:<br>• Oversee the migration and implementation of a new marketing automation platform, ensuring data and functionality transfer smoothly.<br>• Collaborate with sales and other teams to collect requirements and design effective marketing automation solutions.<br>• Monitor and resolve database issues, including automated data synchronization and data extensions.<br>• Organize and maintain lists, assets, and workflows within the marketing automation platform.<br>• Integrate Salesforce Marketing Cloud with other tools to maintain data consistency and streamline workflows.<br>• Troubleshoot and resolve system errors to optimize platform performance.<br>• Develop and execute automated campaigns, customer journeys, and lead scoring strategies within the marketing automation system.<br>• Design, test, and deploy dashboards, interfaces, and integrations in collaboration with internal stakeholders.<br>• Build and manage analytics dashboards to track marketing performance and campaign success.<br>• Train marketing teams on platform usage and best practices to enhance operational efficiency.