<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify a Marketing Analytics Specialist<strong> (contract).</strong> In this role, you will be instrumental in transforming marketing data into actionable insights that drive strategic decisions, optimize campaign performance, and improve customer engagement. <strong>This role is on-site in Austin, Tx. </strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze marketing performance across channels (paid media, email, social, SEO, etc.) and provide actionable insights.</li><li>Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, and Excel.</li><li>Collaborate with cross-functional teams to define KPIs and measure ROI of marketing initiatives.</li><li>Conduct A/B testing and conversion rate optimization to improve campaign effectiveness.</li><li>Segment audiences and analyze customer behavior to support personalization strategies.</li><li>Present findings and recommendations to stakeholders in a clear, compelling manner.</li><li>Monitor trends and identify opportunities for growth and efficiency.</li></ul><p><br></p>
<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to hire a <strong>Marketo Marketing Specialist (contract).</strong> Please note, that this is a <strong>hybrid role</strong> and will require 3+ days onsite per week. The ideal applicant will serve as the go-to Marketo automation expert to ensure proper database management. </p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Work with cross functional teams to plan, create, and execute programs and campaigns in Marketo.</li><li>Identify leads and hand them off to the appropriate team member.</li><li>Build and maintain customer journeys, drip, and one time email campaigns across the customer lifecycle to drive engagement.</li><li>Conduct A/B testing to drive conversion improvements. </li><li>Support management to define goals, KPIs, audience segments, and more.</li><li>Collaborate with the team to create, implement, and measure click-thru rates for landing pages.</li><li>Manage all lists in Marketo and maintain meaningful database segmentation.</li><li>Monitor database hygiene and perform ongoing data cleansing.</li></ul>
<p>We are looking for a skilled and detail-oriented Field Marketing specialist to join our team in Austin, Texas. This long-term contract position involves planning and executing demand generation programs to drive sales pipeline growth and revenue for the Field Sales organization. The ideal candidate will possess a strong ability to manage marketing initiatives, track lead flow, and analyze metrics to measure program success.</p><p><br></p><p>The Field Marketing Specialist is responsible for planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue for the Field Sales organization. This role includes:</p><ul><li>Providing onsite execution support for marketing programs.</li><li>Tracking lead flow to ensure timely follow-up by Sales channels with event attendees and campaign responders.</li><li>Creating and managing program budgets.</li><li>Measuring ROI through metrics analysis and reporting.</li></ul><p>The ideal candidate has a proven track record in executing multi-faceted event programs, possesses excellent interpersonal skills, and understands the principles of sales, business, revenue, and pipeline management. Most importantly, they embody a <strong>Customer First Mindset</strong>.</p><p><br></p><p><strong>Core Responsibilities</strong></p><ul><li>Collaborate with campaign managers, sales teams, and operations to optimize demand generation efforts.</li><li>Execute marketing campaigns and events with precision and strategic alignment.</li><li>Analyze performance metrics to assess campaign effectiveness and ROI.</li><li>Ensure seamless coordination among internal and external stakeholders</li></ul>
