<p><strong>Marketing Analyst</strong></p><p>Onsite | Austin, TX | Contract-to-Hire</p><p><br></p><p>Robert Half is partnering with a local client to hire a Marketing Analyst to support the growth of their customer loyalty program. As a Marketing Analyst, you'll be responsible for supporting, optimizing, and evolving the organization's marketing and customer engagement technology stack. This role owns the day-to-day support, configuration, and enhancement.</p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Serve as the primary owner for marketing technology integrations, ensuring platform stability, scalability, and alignment with business needs.</li><li>Provide day-to-day operational support, including issue triage and resolution, in partnership with the service desk, vendors, and business users.</li><li>Own application administration, configuration, upgrades, patches, and release coordination for marketing systems.</li><li>Support the design, implementation, and optimization of marketing technology initiatives, including CRM, loyalty, and campaign enablement solutions.</li><li>Collaborate with cross-functional teams to ensure accurate customer data flows, analytics, and reporting.</li><li>Lead and coordinate Quality Assurance activities, including test planning, execution, defect management, and validation across platforms, integrations, and campaigns.</li><li>Gather, document, and translate business and marketing requirements into functional and technical specifications, assessing level of effort, risks, and dependencies.</li></ul>
We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis. In this role, you will play an integral part in developing and optimizing customer lifecycle marketing programs while ensuring seamless communication and campaign execution. This position is based in Austin, Texas, and requires someone with a strong attention to detail and a solid background in email marketing platforms and automation.<br><br>Responsibilities:<br>• Build and implement customer lifecycle nurture programs to drive engagement and retention.<br>• Develop and maintain the infrastructure for customer trust communications to ensure consistency and reliability.<br>• Enhance segmentation frameworks by utilizing product and account data for targeted campaigns.<br>• Streamline campaign workflows to reduce backlog and improve execution speed.<br>• Create and standardize Marketo templates and lifecycle documentation for efficient campaign management.<br>• Deliver regular performance reports and identify opportunities for optimization.<br>• Manage automation processes for customer lifecycle journeys, prioritizing accuracy and efficiency.<br>• Support in-app messaging initiatives using tools such as Pendo to enhance customer communications.<br>• Collaborate with internal teams to ensure alignment and effective execution of marketing strategies.<br>• Uphold rigorous QA standards to minimize errors and maintain high-quality campaign delivery.