<p><strong>Digital Content Specialist</strong></p><p>Remote | Austin, TX | Contract-to-Hire</p><p><br></p><p>Robert Half is hiring a Digital Content Specialist to join a growing financial services firm in Austin, Texas. This contract-to-hire opportunity is a hands-on, execution-focused role responsible for the creation, optimization, distribution, governance, and performance management of digital campaigns across an enterprise environment. This position is ideal for someone who enjoys executing work across content management, on-page and technical SEO, website optimization, analytics reporting, and paid media.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Oversee updates and ongoing maintenance for multiple active websites, ensuring content remains accurate, timely, and aligned with business goals.</li><li>Publish and revise digital content across enterprise web platforms while upholding brand, compliance, and usability standards.</li><li>Conduct regular quality checks on web pages and digital assets to identify issues and maintain a consistent user experience.</li><li>Support or lead website content migrations related to CMS changes, acquisitions, consolidations, and replatforming efforts.</li><li>Execute on-page SEO including keyword research and mapping, metadata optimization, internal linking, content structure improvements, and post-publish optimization.</li><li>Monitor site and campaign performance using analytics tools and translate findings into practical recommendations for optimization.</li><li>Support paid digital initiatives by assisting with Google Ads and related campaign activities to improve reach and engagement.</li><li>Read, interpret, and analyze dashboards and reports using GA4, Google Search Console, Looker Studio, and related tools to assess performance and identify optimization opportunities.</li></ul><p><br></p>
We are looking for a Paid Media Specialist to support the planning, execution, and optimization of digital advertising initiatives in New Braunfels, Texas. This role is ideal for someone who enjoys working across paid social and search platforms, translating campaign data into actionable recommendations, and collaborating with internal stakeholders and external partners. The successful candidate will bring a sharp eye for detail, strong analytical thinking, and a genuine interest in improving performance through testing and audience strategy.<br><br>Responsibilities:<br>• Support campaign launches and ongoing management across platforms such as Google Ads, Meta, TikTok, LinkedIn, Pinterest, and display advertising channels.<br>• Monitor live campaign activity, review pacing and delivery, and flag performance concerns or irregularities to the Paid Media Manager in a timely manner.<br>• Compile recurring performance updates, summarize key takeaways, and highlight trends that can inform optimization decisions.<br>• Build and manage ad test variations, track comparative results, and document learnings to strengthen messaging, creative, and targeting approaches.<br>• Contribute to audience segmentation, keyword discovery, exclusion list maintenance, and retargeting audience development to improve campaign efficiency.<br>• Organize creative assets and confirm that ads are current, properly labeled, accurately tagged, and deployed according to deadlines.<br>• Partner with cross-functional teams and agency contacts to help coordinate media activations and support continuous campaign improvements.<br>• Review tracking implementation, validate tagged links, and assist with attribution analysis to help maintain reliable reporting and measurement.<br>• Interpret campaign metrics to uncover opportunities for refinement and recommend practical steps that support stronger media performance.