<p><strong>Digital Marketing Specialist</strong></p><p>Hybrid | Austin, TX | Contract</p><p><br></p><p>We are seeking a Digital Marketing Specialist to support the execution and optimization of multi-channel campaigns across social media, CRM platforms, and paid media. This role will focus on driving engagement, lead generation, and campaign performance through data-informed decision-making.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Plan, execute, and optimize digital marketing campaigns across paid media channels, including search, display, and paid social</li><li>Manage organic and paid social media presence, including content scheduling, community engagement, and performance tracking</li><li>Develop and execute CRM campaigns (email, lifecycle, and automation) to support lead nurturing and customer retention</li><li>Analyze campaign performance and provide actionable recommendations to improve ROI, conversion rates, and engagement</li><li>Collaborate with cross-functional teams to align messaging, creative, and targeting strategies</li><li>Monitor trends, platform updates, and competitor activity to identify new opportunities</li><li>Maintain and optimize marketing data within CRM and marketing automation tools</li><li>Prepare regular performance reports and dashboards for stakeholders</li></ul>