11 results for Manager Marketing Analytics in Atlanta, GA

Marketing Analytics Manager We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition. Responsibilities:• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.• Synthesize large and complex data sets to identify actionable insights.• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.• Lead testing and optimization efforts with detailed post-impact analysis.• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.• Organize, clean, manipulate, merge, and label various data sets for analysis.• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.

Marketing Director (B2C) We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. Responsibilities: • Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

Marketing Director (B2B) We are on the lookout for an accomplished B2B Marketing Manager to become a part of our team. This role entails overseeing and implementing extensive marketing strategies and campaigns aimed at attracting future business relocations and bolstering the existing prosperous business environment in Metro Atlanta. As a B2B Marketing Manager, you will be expected to exhibit strategic thinking and excellent leadership abilities, managing the efforts of marketing specialists and liaising with various stakeholders. Responsibilities: • Develop and put into action content strategies that align with client objectives and stimulate engagement across multiple channels. • Take charge of the planning, execution, and enhancement of marketing campaigns to reach desired results and KPIs. • Oversee channel activations, ensuring effective delivery of marketing messages across various platforms. • Provide leadership and guidance to a team of marketing specialists, promoting teamwork and ensuring prompt delivery of projects. • Collaborate closely with internal teams to ensure alignment and smooth execution of marketing initiatives. • Cultivate and manage partnerships with external organizations and influencers to boost brand visibility and reach. • Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.

Demand Generation Marketing Lead Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns. Responsibilities:• Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives.• Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline.• Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process.• Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement.• Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results.• Foster a collaborative and high-performance culture within the marketing team.• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.• Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.• Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.• Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns.

Digital Project Manager Digital Marketing Project Manager (6-Month Contract - Maternity Cover)Location: Buckhead, Atlanta, GA (Onsite 3 Days/Week) Duration: 6-Month Contract (Potential for Extension) Hours: 40 Hours/Week (Flexible Scheduling within Onsite Requirement) About the Role:As a Digital Marketing Project Manager, you will be responsible for overseeing the planning, execution, and delivery of complex digital marketing projects. You will work closely with cross-functional teams, including marketing, technology, and data science, to ensure projects are delivered on time, within budget, and to the highest quality standards. Responsibilities: <ul><li>Project Planning & Management: Develop detailed project plans, timelines, and budgets.</li><li>Define project scope, goals, and deliverables.</li><li>Manage project resources and allocate tasks effectively.</li><li>Monitor project progress and identify potential risks and issues. </li><li>Stakeholder Communication: Communicate project status and updates to stakeholders regularly.</li><li>Facilitate project meetings and workshops.</li><li>Build and maintain strong relationships with internal and external stakeholders.</li><li>Digital Project Execution: Manage the implementation of AI, data, and MarTech projects.</li><li>Coordinate with technical teams to ensure seamless integration and deployment.</li><li>Oversee the development and execution of digital marketing campaigns.</li><li>Ensure data accuracy and integrity across all projects.</li><li>Performance Analysis & Reporting: Track and measure project performance against key metrics.</li><li>Generate regular project reports and provide insights to stakeholders.</li><li>Identify opportunities for process improvement and optimization.</li><li>Risk Management: Identify and mitigate project risks.</li><li>Develop contingency plans.</li></ul>

Business Development Manager BUSINESS DEVELOPMENT MANAGER - Global, Growth-Oriented Company in Duluth My client, a global and growth-oriented company, is looking for a motivated and results-driven Business Development Manager to join their growing team. In this role, you will be key to driving client acquisition, development, and retention efforts across our services. If you are an entrepreneurial thinker who thrives on new challenges and has a passion for sales, this is an exciting opportunity to help shape the future of our organization. Key Responsibilities:<ul><li>Develop and implement a business development strategy to expand our client base and services.</li><li>Collaborate with marketing, sales, and operations teams to enhance the end-to-end client experience.</li><li>Drive client acquisition and retention efforts to exceed monthly and quarterly sales targets.</li><li>Build and maintain a strong network and industry knowledge to position the company as a leader in the market.</li><li>Nurture relationships with existing clients, securing referrals and identifying new business opportunities.</li><li>Use a consultative approach to negotiate complex deals and multi-year contracts.</li><li>Attend industry events to build relationships and strengthen partnerships.</li><li>Lead client reviews to reinforce value, manage expectations, and uncover new opportunities for growth.</li><li>Monitor performance metrics and analyze data to inform strategic decisions.</li></ul>

GA4 Expert (Hybrid Contract) - Atlanta, GA GA4 Expert (Hybrid Contract) - Atlanta, GAAre you an Atlanta-based GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking skilled GA4 professionals with a strong agency background for an ongoing hybrid contract opportunity in the Atlanta, Georgia area. If you have a proven track record of implementing and analyzing GA4 setups for diverse clients, we want to hear from you! Location: Atlanta, GA (Hybrid Schedule - some on-site presence required) Type: Ongoing Contract What You’ll Be Doing:<ul><li>Implement and configure GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions.</li><li>Set up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels.</li><li>Analyze GA4 data to provide actionable insights that support client marketing strategies and performance optimization.</li><li>Create and customize dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance.</li><li>Collaborate with internal teams (marketing, creative, development) and clients (both virtually and potentially on-site in the Atlanta area) to ensure data accuracy and alignment with business objectives.</li><li>Troubleshoot and optimize GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies.</li><li>Provide insights and recommendations to clients on how to improve campaign performance based on GA4 data.</li></ul>

Google Business Profile Manager Google Business Profile Specialist (Remote, Short-Term Project)Project Duration: 3-8 Weeks (Remote) Estimated Workload: Approximately 140 Google Business ProfilesAbout the Project:We are seeking a highly detail-oriented and experienced Google Business Profile Specialist for a short-term remote project. This role involves the critical task of cleaning up and optimizing approximately 140 Google Business Profiles to ensure accuracy and consistency. This project requires meticulous attention to detail and a thorough understanding of the Google Business Profile (formerly Google My Business) platform.Responsibilities:<ul><li>Claim ownership of unclaimed Google Business Profiles.</li><li>Update existing Google Business Profiles with accurate and complete information.</li><li>Merge duplicate Google Business Profiles where appropriate and following Google's guidelines.</li><li>Ensure all profile information adheres to best practices for local SEO.</li><li>Maintain a detailed record of work completed and any challenges encountered.</li></ul>

Product Development and Production Manager We are offering a long-term contract employment opportunity in the Retail industry for a Product Development and Production Manager in Atlanta, Georgia. As a Product Development and Production Manager, you will be taking the lead in product development initiatives, coordinating with various teams for timely sample delivery, and ensuring product testing protocols are met. You will also be responsible for price negotiation, cost management, and vendor coordination. Responsibilities • Oversee new product category development and define product specifications in collaboration with internal teams • Coordinate the delivery of samples across all categories while managing quality standards and delivery times • Implement testing processes to ensure all products meet performance, quality, and regulatory standards • Collaborate with internal and external testing partners for timely execution of testing across all categories • Analyze and manage product costing during the development process to align with margin goals • Negotiate final prices with vendors to ensure products are delivered within budget • Monitor cost adjustments throughout the development cycle and communicate changes to relevant teams • Maintain effective communication with vendors and factories to meet production timelines and quality standards • Manage factory performance and address any issues promptly • Collaborate with cross-functional teams to meet product approvals, sample reviews, and production deadlines according to schedule.

Product Development Coordinator We are in the retail industry, based in Atlanta, Georgia, offering a long term contract employment opportunity for a Product Development Coordinator. As a Product Development Coordinator, your primary function will be to manage and coordinate various aspects of product development and customer service. You will play a key role in maintaining and enhancing our customer relationships by ensuring efficient processing of customer applications, accurate record keeping, and prompt resolution of customer inquiries. Responsibilities: • Efficiently and accurately process customer credit applications • Maintain and manage packages, including tracking, receiving, and distributing• Generate and distribute on order reports to vendors for WIP setup and PO revisions• Regularly review and update the WIP report to ensure deliveries are on track• Assist in PO updates and liability management• Oversee seasonal setup in PLM and Tracking Charts• Receive and confirm bulk trim cards• Update packaging in BOMs • Utilize Atlassian Jira, Cloud Technologies, CRM for different tasks• Perform AB testing and improve brand awareness• Handle budget processes and communicate effectively within the team• Have a good grasp of retail and E-commerce operations• Proficiently use Microsoft Excel for data management and reporting.

Technical Product Manager About the Role We are seeking an experienced Technical Product Manager to lead the design, development, and launch of Lynx APIs for our Truck/Trailer and Container business units. This role will shape the Lynx API strategy, working closely with engineering teams to develop scalable, high-performance APIs for customers. Key Responsibilities Define the product roadmap and backlog by gathering customer requirements and stakeholder feedback. Develop epics, user stories, and acceptance criteria to guide API development. Lead Sprint planning and Agile ceremonies, aligning with SCRUM and SAFe methodologies. Partner with engineering, architecture, and design teams to create technically feasible solutions. Manage the API Developer Portal, ensuring seamless onboarding and integration for developers. Define API standards, versioning, rate limiting, and security policies. Implement API monetization strategies and pricing models for enterprise customers. Track API adoption metrics and iterate on product enhancements. Document release notes, feature specifications, and user guides for internal and external stakeholders. Provide program management leadership, collaborating across cross-functional teams to ensure timely product delivery.