<p>Robert Half Marketing and Creative is hiring for a Digital Marketing Specialist with a client in Atlanta. This is a direct hire position.</p><p><br></p><p>We are seeking a <strong>Digital Marketing Specialist</strong> to develop and execute digital marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate is a creative thinker with strong analytical skills and experience managing multi-channel digital campaigns.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop, implement, and manage digital marketing campaigns across multiple channels, including social media, email, SEO, PPC, and display advertising.</li><li>Optimize website content and structure for search engines (SEO) to increase organic traffic.</li><li>Manage social media accounts, create engaging content, and analyze performance metrics.</li><li>Develop and execute email marketing campaigns, including automation and A/B testing.</li><li>Monitor and analyze digital marketing performance using tools like Google Analytics, Google Ads, and social media insights.</li><li>Collaborate with design and content teams to create high-quality digital assets.</li><li>Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing</li></ul><p><br></p>
<p>Field Marketing Specialist (20-Week Contract)</p><p>Location: Atlanta, GA (Ponce City Market Area) | Work Model: Hybrid (2 Days Onsite Required)</p><p>Duration: 20 Weeks (Maternity Leave Coverage) | Level: Mid-Level</p><p><br></p><p><br></p><p>About the Company</p><p>We are a leading American software provider, delivering a robust digital platform that empowers organizations to effectively manage and operationalize their critical initiatives across Privacy, Security, Governance, and Ethics (PSGE). We help our clients turn complex requirements into measurable, scalable programs.</p><p><br></p><p>The Role</p><p>We are seeking a high-energy, data-driven, and passionate Field Marketing Specialist to join our team for a critical 20-week contract, covering a maternity leave absence. This is a hands-on, mid-level role responsible for the planning and execution of regional marketing plans that drive pipeline and revenue growth within the North America market. This role will ensure the regional sales teams benefit from global marketing programs while executing focused regional programs for success. The ideal candidate thrives in a fast-paced environment and is comfortable being onsite two days a week in our vibrant Atlanta office near Ponce City Market.</p><p><br></p><p><br></p><p>Your Mission & Key Responsibilities</p><p>Strategy & Integrated Campaign Execution</p><p><br></p><ul><li>Work with marketing and sales leadership to plan, execute, and track impactful quarterly, integrated marketing plans that meet and/or exceed pipeline and revenue targets for the aligned region.</li><li>Build and execute mid- and lower-funnel regional marketing programs to accelerate leads and opportunities through the funnel, generating pipeline and revenue in close partnership with the North America regional sales organization.</li><li>Partner closely with the Global Field Events team to execute the regional events strategy, including third-party events, company-hosted user conferences (where applicable), and a mix of in-person, virtual, and hybrid event formats.</li><li>Collaborate with Partner Marketing Managers to extend the company's message through the Channel network.</li></ul><p><br></p><p>Account-Based Marketing (ABM) & Collaboration</p><p><br></p><ul><li>Work closely with the dedicated ABM team on digital account-based marketing campaigns for both land and expand motions, with primary responsibility for in-region execution.</li><li>Serve as the primary marketing liaison for the assigned regional sales team, ensuring clear communication and providing them with timely updates on upcoming campaigns and relevant marketing assets.</li></ul><p><br></p><p>Data Analysis & Project Management</p><p><br></p><ul><li>Utilize systems and tools like Salesforce (SFDC) to forecast, measure, analyze, and report on the impact of campaign and demand creation activities on sales pipeline, revenue, and conversion against pipeline goals.</li><li>Track spend against the quarterly and annual regional budget allocation.</li><li>Manage numerous projects simultaneously, demonstrating the ability to shift gears between thinking strategically and executing tactically in a dynamic environment.</li></ul><p><br></p><p><br></p>
<p><br></p><p><strong>Job Title:</strong> Marketing Automation Specialist (Contract – 6 Months, Hybrid)</p><p> <strong>Location:</strong> Atlanta, GA (Hybrid)</p><p> <strong>Duration:</strong> 6 months</p><p><strong>About the Role:</strong></p><p> We are seeking a skilled <strong>Marketing Automation Specialist</strong> to join our team on a 6-month contract basis. This hybrid role (Atlanta, GA) is ideal for a detail-oriented professional who thrives on building and optimizing automated marketing campaigns, managing workflows, and leveraging data to drive engagement and conversions.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Design, build, and manage marketing automation workflows, campaigns, and email nurturing programs.</li><li>Maintain and optimize lead scoring, segmentation, and CRM integration (HubSpot, Salesforce, Marketo, or similar).</li><li>Monitor campaign performance, generate reports, and provide actionable insights to improve ROI.</li><li>Collaborate with marketing, sales, and creative teams to ensure campaigns align with brand strategy.</li><li>Implement A/B testing, personalization, and other optimization strategies for email and digital campaigns.</li><li>Ensure data cleanliness and manage integrations between marketing automation platforms and other systems.</li></ul><p><br></p>
<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute go-to-market (GTM) strategies for new product launches and feature releases.</li><li>Craft clear, differentiated messaging and positioning that communicates product value and drives market demand.</li><li>Partner with product management to understand the roadmap, gather customer insights, and influence product direction.</li><li>Enable sales teams with effective tools, presentations, and competitive intelligence to support successful selling.</li><li>Collaborate with demand generation, brand, and digital teams to create targeted campaigns that drive awareness and adoption.</li><li>Conduct market research and competitor analysis to identify opportunities and refine strategic direction.</li><li>Analyze product performance, customer engagement, and market feedback to optimize marketing strategies and inform future decisions.</li><li>Serve as a key storyteller—turning data, insights, and customer success stories into compelling narratives across marketing channels.</li></ul><p><br></p>
<p>We are seeking a skilled <strong>Content Marketing Manager</strong> to lead the development and execution of high-quality, patient-friendly content across digital platforms. This role combines content strategy, SEO optimization, and partnerships.</p><ul><li>Manage production of engaging, health-literate content for websites, blogs, and digital channels.</li><li>Coordinate freelance writers and oversee workflow from brief → draft → review → publication.</li><li>Ensure accuracy and compliance through clinician review processes.</li><li>Collaborate with design and web teams to optimize content for visual appeal and conversion.</li><li>Maintain editorial calendar and track KPIs such as traffic, leads, and search rankings.anagement to enhance patient education and engagement.</li><li>Organize content review panels with advocacy partners and subject matter experts.</li><li>Secure co-branded distribution opportunities via partner newsletters, social media, and websites.</li></ul>
