<p>We are seeking a results-driven Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will play a key part in driving brand awareness, lead generation, and engagement through digital platforms.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital campaigns across channels such as email, paid media, social, and web</li><li>Manage and update website content, landing pages, and campaign assets</li><li>Analyze campaign performance and provide actionable insights and reporting</li><li>Support SEO/SEM initiatives, including keyword research and on-page optimization</li><li>Collaborate with creative and content teams to develop compelling marketing materials</li><li>Monitor industry trends and recommend new tactics to improve performance</li><li>Maintain marketing calendars and ensure projects are delivered on time</li></ul><p><br></p>
<p><br></p><p>Digital Marketing Analyst</p><p>The Digital Marketing Analyst evaluates campaign performance across channels and provides actionable insights to improve ROI.</p><p>Responsibilities:</p><p> • Analyze paid media, email, and web performance data</p><p> • Develop performance dashboards and reports</p><p> • Identify trends and optimization opportunities</p><p> • Support forecasting and budget allocation decisions</p><p><br></p>
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
<p><strong>Email Marketing Specialist (B2B)</strong></p><p><strong>Location:</strong> Remote (9:00 AM – 5:00 PM ET) <strong>Type:</strong> Long-term Contract (Potential for Hire) <strong>Experience:</strong> High-Volume B2B Email Marketing</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a skilled and efficient <strong>Email Specialist</strong> to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.</p><p>Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Campaign Execution:</strong> Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.</li><li><strong>Strategic Planning:</strong> Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.</li><li><strong>Platform Management:</strong> Oversee the end-to-end setup, template creation, and integration processes within <strong>Salesforce Marketing Cloud (SFMC)</strong>.</li><li><strong>Quality Assurance & Compliance:</strong> Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).</li><li><strong>Trend Monitoring:</strong> Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.</li></ul><p><strong>What You Bring</strong></p><ul><li><strong>Technical Expertise:</strong> Proven experience managing high-volume email marketing campaigns. <strong>Salesforce Marketing Cloud (SFMC)</strong> experience and proficiency with HTML drag-and-drop editors are highly preferred.</li><li><strong>Operational Excellence:</strong> Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).</li><li><strong>Education:</strong> Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.</li><li><strong>Mindset:</strong> A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.</li></ul><p><br></p>
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
<p>We are seeking a skilled <strong>Content Marketing Manager</strong> to lead the development and execution of high-quality, patient-friendly content across digital platforms. This role combines content strategy, SEO optimization, and partnerships.</p><ul><li>Manage production of engaging, health-literate content for websites, blogs, and digital channels.</li><li>Coordinate freelance writers and oversee workflow from brief → draft → review → publication.</li><li>Ensure accuracy and compliance through clinician review processes.</li><li>Collaborate with design and web teams to optimize content for visual appeal and conversion.</li><li>Maintain editorial calendar and track KPIs such as traffic, leads, and search rankings.anagement to enhance patient education and engagement.</li><li>Organize content review panels with advocacy partners and subject matter experts.</li><li>Secure co-branded distribution opportunities via partner newsletters, social media, and websites.</li></ul>
<p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
<p>Creative Project Manager (Mid-Senior Level)</p><p><br></p><p>We're looking for an organized, detail-oriented, and experienced <strong>Creative Project Manager</strong> with a strong background in <strong>Graphic Design</strong> to join our team <strong>onsite in Atlanta, GA</strong>. The ideal candidate will bridge the gap between creative vision and execution, managing the end-to-end workflow for both <strong>print and digital design projects</strong>. This role requires exceptional communication, a team-player attitude, and proven experience managing external <strong>vendors</strong>.</p><p><br></p><p>Key Responsibilities</p><p><strong>Project Management & Workflow:</strong></p><ul><li>Lead the planning, execution, and delivery of multiple concurrent creative projects, ensuring they are completed on time, within budget, and to high quality standards.</li><li>Develop and maintain project timelines, milestones, and resource allocation schedules.</li><li>Manage the creative workflow from concept and briefing through to final file preparation, production, and archiving.</li><li>Utilize project management software to track project status and communicate updates to stakeholders.</li></ul><p><strong>Creative Oversight & Production:</strong></p><ul><li>Leverage a foundational background in <strong>Graphic Design</strong> to understand creative requirements, production specifications (for both print and digital), and provide informed feedback to designers.</li><li>Oversee the preparation of final assets, ensuring technical specifications are met for various outputs (e.g., press-ready PDFs, web-optimized images, social media assets).</li><li>Act as a technical resource for the design team, troubleshooting issues related to file formats, color profiles, and print production.</li></ul><p><strong>Vendor Management:</strong></p><ul><li>Source, evaluate, and manage relationships with external <strong>vendors</strong>, including printers, mailing houses, and specialized production partners.</li><li>Obtain quotes, negotiate timelines, and ensure vendors adhere to quality standards and delivery schedules.</li><li>Review and approve proofs (both digital and physical) to confirm accuracy before final production.</li></ul><p><strong>Communication & Collaboration:</strong></p><ul><li>Serve as the primary point of contact between the creative team, internal stakeholders (Marketing, Sales, Product), and external partners.</li><li>Facilitate effective kickoff meetings, status updates, and critique sessions.</li><li>Foster a positive and collaborative work environment, championing the team-player mentality.</li></ul><p><br></p><p><br></p>
<p>Robert Half Marketing and Creative Atlanta is looking for a creative Art Director to be part of an in-house creative agency in Metro Atlanta. The Art Director will not only be assisting in managing a small team of creatives but will also be leading design and creative initiatives. The Art Director will get the opportunity to develop a mix of working including but not limited to print marketing collateral, environmental design and some digital design. We are looking for forward-thinking creatives to help deliver superior work for our client. The Art Director should have the ability to thrive in a fast-paced environment and wear multiple hats. The ideal candidate should also be very hands on and not afraid to roll up their sleeves when needed. </p>
<p>Web Analytics Specialist</p><p>The Web Analytics Specialist gathers and interprets digital performance data to inform marketing and product decisions.</p><p>Responsibilities:</p><p> • Implement tracking and tagging strategies</p><p> • Analyze website traffic and user behavior</p><p> • Build dashboards and performance reports</p><p> • Identify optimization opportunities</p><p> • Collaborate with marketing and product teams</p><p><br></p>
