We are looking for an experienced ABM Marketing Manager to join our team in Atlanta, Georgia, for a long-term contract position. In this role, you will play a pivotal part in bridging the gap between marketing and sales by driving targeted campaigns and nurturing valuable sales relationships. This position offers the opportunity to work with international teams, manage multi-regional marketing programs, and contribute to scaling our foundational processes.<br><br>Responsibilities:<br>• Develop and execute account-based marketing strategies that align with sales objectives and business goals.<br>• Collaborate with sales teams to identify key accounts and create tailored marketing campaigns to drive engagement.<br>• Utilize tools like 6sense and Folloze to design and track targeted campaigns, ensuring data-driven decision-making.<br>• Manage outbound marketing requests from international sales teams, ensuring timely delivery and alignment with regional needs.<br>• Monitor and analyze campaign performance using platforms such as Power BI and Salesforce to optimize results.<br>• Coordinate with cross-functional teams to ensure seamless integration of marketing efforts throughout the sales funnel.<br>• Create and manage custom landing pages for vertical campaigns to enhance audience targeting and engagement.<br>• Support the scaling of marketing programs by improving existing processes and introducing innovative solutions.<br>• Build and maintain strong relationships with sales teams to demonstrate the value of marketing initiatives.<br>• Contribute to the development of metrics and reporting frameworks to track the effectiveness of marketing activities.
<p>The <strong>Marketing Manager</strong> is responsible for developing, implementing, and managing strategic marketing initiatives that drive brand awareness, customer engagement, and business growth. This role oversees multi‑channel marketing campaigns, supports revenue objectives, and leads cross-functional collaboration to ensure the company’s message is consistently communicated and aligned with organizational goals.</p><p><strong>Key Responsibilities</strong></p><p><strong>Strategic Planning & Execution</strong></p><ul><li>Develop and execute annual and quarterly marketing plans aligned with company objectives.</li><li>Lead integrated marketing campaigns across digital, social, email, content, and traditional channels.</li><li>Analyze market trends, customer behavior, and competitive activity to identify opportunities for growth.</li></ul><p><strong>Campaign & Brand Management</strong></p><ul><li>Oversee creation of marketing assets including content, graphics, and promotional materials.</li><li>Manage brand guidelines to ensure consistent messaging and visual identity across all platforms.</li><li>Coordinate product launches, promotions, and events to support sales and organizational initiatives.</li></ul><p><strong>Team & Project Leadership</strong></p><ul><li>Manage and mentor members of the marketing team and external partners or agencies.</li><li>Collaborate with sales, product, creative, and executive teams to align marketing strategies with company goals.</li><li>Oversee timelines, budgets, and performance metrics for all marketing projects.</li></ul><p><strong>Data & Performance Optimization</strong></p><ul><li>Monitor key marketing KPIs and provide regular performance reports.</li><li>Track ROI on campaigns and recommend improvements for effectiveness and efficiency.</li><li>Utilize analytics tools to optimize content, audience targeting, and campaign performance.</li></ul><p><br></p>
