We are looking for a dynamic Marketing Specialist to lead marketing initiatives and drive brand growth across multiple organizations. This role requires creative thinking, strategic planning, and the ability to execute campaigns that align with overarching business goals. Based in Neenah, Wisconsin, the position offers the opportunity to make a significant impact by enhancing brand visibility and customer engagement.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies that align with organizational objectives.<br>• Manage and optimize marketing campaigns across digital and traditional channels to maximize impact.<br>• Conduct thorough market research to identify opportunities for brand positioning and audience engagement.<br>• Create and distribute compelling content that effectively communicates brand values across various platforms.<br>• Ensure all marketing materials and communications maintain consistency with established brand guidelines.<br>• Analyze competitors and market trends to identify opportunities for growth and differentiation.<br>• Measure and report on the effectiveness of campaigns, using insights to refine future strategies.<br>• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and business goals.<br>• Develop strategies to enhance customer engagement and build brand loyalty through targeted campaigns.<br>• Gather and analyze customer feedback to identify areas for improvement and innovation.
<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
<p>We are looking for a dynamic Business Development Manager to lead strategic initiatives aimed at expanding our client's manufacturing footprint. In this role, you will identify growth opportunities, manage client relationships, and represent our organization in industry events to enhance market presence. This position is based in Oshkosh, Wisconsin, and offers an exciting opportunity to contribute to long-term business success.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and implement a strategic plan to drive growth and success in the manufacturing industry.</li><li>Identify and secure high-value accounts to achieve consistent revenue increases and expand market reach.</li><li>Monitor industry trends, competitor activities, and emerging technologies to align business strategies with market demands.</li><li>Collaborate closely with internal teams.</li><li>Build and maintain strong relationships with key stakeholders to foster long-term partnerships and business opportunities.</li><li>Analyze market data and trends to identify new business opportunities and inform strategic decision-making.</li><li>Prepare detailed reports and presentations to communicate progress, insights, and growth strategies to leadership.</li><li>Lead client acquisition efforts, including cold calling, strategic outreach, and personalized engagement.</li><li>Ensure all business development activities adhere to organizational standards and compliance requirements.</li></ul><p><br></p>
<p>We are looking for a motivated account manager to strengthen client relationships and drive account growth. This role involves identifying opportunities for cross-selling and upselling, analyzing account performance, and delivering strategic recommendations to enhance client satisfaction.</p><p><br></p><p>Responsibilities:</p><p>• Build and nurture strong relationships with clients to ensure long-term partnerships.</p><p>• Identify opportunities to cross-sell and upsell products or services to existing accounts.</p><p>• Monitor industry trends and account activity to uncover growth opportunities.</p><p>• Provide recommendations on pricing strategies to improve competitiveness and profitability.</p><p>• Conduct in-depth analysis of account metrics to evaluate performance and identify areas for improvement.</p><p>• Oversee the onboarding process for new clients, ensuring a seamless experience.</p><p>• Collaborate with teams to address client needs and deliver tailored solutions.</p><p>• Act as a trusted advisor to clients by maintaining consistent and clear communication.</p><p>• Develop strategies to enhance client engagement and retention.</p><p>• Ensure timely resolution of client concerns to maintain satisfaction and loyalty.</p>
