<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
<p>Sales & Business Development Manager — Commercial Tree Revenue Program</p><p>Would you like to help build and scale a <strong>first-of-its-kind, industry-defining commercial program</strong>? Are you energized by pioneering new markets, opening entirely new revenue channels, and being early to an idea before the rest of the industry catches on? Are you motivated by direct access to executive leadership and the opportunity to shape a business from its formative stages?</p><p><strong>Our client</strong> is an <strong>industry-leading, high-growth start-up</strong> that has created a <strong>first-in-market commercial tree revenue model</strong>, redefining how mature trees are valued within commercial real estate and land management. As a true pioneer in this space, the company is transforming what was once viewed as a liability into a scalable, monetizable asset—uniting sustainability, preservation, and profitability in a way the market has not seen before.</p><p>This is not an incremental improvement on an existing concept. It is a <strong>category-creating platform</strong>, built by leadership with a bold vision and proven execution.</p><p>About the Role</p><p>As the Sales & Business Development Manager, you’ll step into a highly visible, growth-critical role with direct exposure to the CEO. You will help <strong>define go-to-market strategy, establish commercial standards, and scale a repeatable sales engine</strong> for a program that is setting the benchmark for an entirely new segment.</p><p><strong>Your mission:</strong></p><p>Open new markets, establish early-adopter relationships, and build long-term partnerships that position our client as the unquestioned leader in this emerging industry.</p><p>What You’ll Do</p><ul><li>Pioneer new client relationships while creatively expanding value within existing accounts</li><li>Lead market education efforts around a first-in-class commercial offering</li><li>Establish innovative sales targets and execute growth strategies that define industry standards</li><li>Identify, structure, and close complex, consultative business opportunities</li><li>Build scalable, repeatable sales programs that support rapid national expansion</li><li>Educate property owners, developers, and industry leaders on the financial and environmental upside of preserving mature trees</li><li>Develop tailored valuations, proposals, and executive-level presentations</li><li>Represent the company at industry conferences, trade shows, and executive meetings</li><li>Collaborate closely with field teams and external partners to ensure consistent delivery</li><li>Act as a thought leader and evangelist for a newly emerging asset class</li><li>Deliver creative, solution-oriented approaches in a dynamic, fast-moving environment</li><li><br></li><li>Mission-driven, entrepreneurial culture where innovation is expected and rewarded</li></ul><p>If you’re ready to help <strong>build the standard for an entirely new commercial market</strong> and want a seat at the table as it scales, this is a rare opportunity to do exactly that.</p><p><br></p><p>For immediate and confidential consideration, please call Jeff Sokolowski directly at (248)365-6131 or apply directly today.</p>
<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
We are looking for a talented Communications Specialist to join our team on a long-term contract basis in Detroit, Michigan. This role requires a versatile and detail-oriented individual who can manage various aspects of communications, including social media, website updates, and content creation. The ideal candidate will have a passion for storytelling and the ability to collaborate across teams to effectively communicate the impact of programs and initiatives.<br><br>Responsibilities:<br>• Develop and edit engaging content for social media, newsletters, and blog posts.<br>• Assist in media buying and create compelling marketing collateral in alignment with campaign goals.<br>• Maintain and organize lists, reports, and communication materials to ensure accurate records.<br>• Provide on-site event support, including logistical coordination and content creation.<br>• Coordinate photography and videography requests, ensuring high-quality visual assets.<br>• Update and maintain the organization’s website to reflect current initiatives and information.<br>• Monitor media coverage and assist with public relations efforts to enhance visibility.<br>• Track metrics related to communication efforts, compiling reports across platforms such as social media, websites, and newsletters.<br>• Collaborate with graphic designers to develop visually appealing and consistent campaign materials.<br>• Support internal communication needs and assist with workforce data and budget monitoring.
We are looking for an experienced Social Media Coordinator to join our team in Ann Arbor, Michigan. This Contract to permanent position is ideal for a creative and strategic individual with a strong background in managing corporate social media platforms and building engaging content strategies. You will play a key role in enhancing the organization's online presence, collaborating with external partners, and staying ahead of social media trends.<br><br>Responsibilities:<br>• Develop and execute comprehensive social media strategies across multiple platforms, including Meta, LinkedIn, TikTok, Reddit, YouTube, and Instagram.<br>• Create and manage content calendars, ensuring timely delivery of high-quality posts, including short-form videos, reels, hashtags, and curated copy.<br>• Monitor and analyze social media trends, adapting strategies to align with current events and audience preferences.<br>• Collaborate with sports teams and other external partners to create engaging and brand-aligned content.<br>• Utilize digital asset management tools to organize and manage multimedia content effectively.<br>• Implement both organic and paid social media campaigns to drive engagement and achieve marketing objectives.<br>• Represent the organization through external posts, maintaining professionalism and brand consistency.<br>• Provide after-hours availability as needed to respond to trends and events occurring during evenings or weekends.<br>• Work closely with internal teams to establish a structured approach to social media planning and execution.<br>• Produce and edit video and photo content to support dynamic social media campaigns.