We are looking for a highly motivated Digital Marketing Specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work.<br><br>Responsibilities:<br>• Develop and execute lead generation campaigns across multiple platforms to drive business growth.<br>• Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking.<br>• Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities.<br>• Oversee social media management efforts, including content creation and engagement strategies.<br>• Update and maintain company websites to ensure accurate and appealing online presence.<br>• Collaborate with the Head of Sales to align marketing strategies with sales objectives.<br>• Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials.<br>• Translate complex technical concepts into actionable plans for non-technical stakeholders.<br>• Occasionally travel to support marketing and sales initiatives.<br>• Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies.
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
<p>Sales & Business Development Manager — Commercial Tree Revenue Program</p><p>Would you like to help build and scale a <strong>first-of-its-kind, industry-defining commercial program</strong>? Are you energized by pioneering new markets, opening entirely new revenue channels, and being early to an idea before the rest of the industry catches on? Are you motivated by direct access to executive leadership and the opportunity to shape a business from its formative stages?</p><p><strong>Our client</strong> is an <strong>industry-leading, high-growth start-up</strong> that has created a <strong>first-in-market commercial tree revenue model</strong>, redefining how mature trees are valued within commercial real estate and land management. As a true pioneer in this space, the company is transforming what was once viewed as a liability into a scalable, monetizable asset—uniting sustainability, preservation, and profitability in a way the market has not seen before.</p><p>This is not an incremental improvement on an existing concept. It is a <strong>category-creating platform</strong>, built by leadership with a bold vision and proven execution.</p><p>About the Role</p><p>As the Sales & Business Development Manager, you’ll step into a highly visible, growth-critical role with direct exposure to the CEO. You will help <strong>define go-to-market strategy, establish commercial standards, and scale a repeatable sales engine</strong> for a program that is setting the benchmark for an entirely new segment.</p><p><strong>Your mission:</strong></p><p>Open new markets, establish early-adopter relationships, and build long-term partnerships that position our client as the unquestioned leader in this emerging industry.</p><p>What You’ll Do</p><ul><li>Pioneer new client relationships while creatively expanding value within existing accounts</li><li>Lead market education efforts around a first-in-class commercial offering</li><li>Establish innovative sales targets and execute growth strategies that define industry standards</li><li>Identify, structure, and close complex, consultative business opportunities</li><li>Build scalable, repeatable sales programs that support rapid national expansion</li><li>Educate property owners, developers, and industry leaders on the financial and environmental upside of preserving mature trees</li><li>Develop tailored valuations, proposals, and executive-level presentations</li><li>Represent the company at industry conferences, trade shows, and executive meetings</li><li>Collaborate closely with field teams and external partners to ensure consistent delivery</li><li>Act as a thought leader and evangelist for a newly emerging asset class</li><li>Deliver creative, solution-oriented approaches in a dynamic, fast-moving environment</li><li><br></li><li>Mission-driven, entrepreneurial culture where innovation is expected and rewarded</li></ul><p>If you’re ready to help <strong>build the standard for an entirely new commercial market</strong> and want a seat at the table as it scales, this is a rare opportunity to do exactly that.</p><p><br></p><p>For immediate and confidential consideration, please call Jeff Sokolowski directly at (248)365-6131 or apply directly today.</p>
