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4 results for Marketing in Allentown, PA

Digital Marketing Manager

Willow Grove, PA
onsite
Permanent / Full Time
130000 - 200000 USD / Yearly
We are looking for a Digital Marketing Manager to lead a growing marketing function for a luxury retail and eCommerce business in Willow Grove, Pennsylvania. This role offers the chance to shape brand direction, expand online revenue, and strengthen customer acquisition across digital and in-store channels. The ideal candidate brings both strategic vision and hands-on execution, with the ability to guide a team and deliver measurable business results in a fast-moving environment. Responsibilities: • Guide and develop a multi-disciplinary marketing team, setting priorities and supporting execution across digital campaigns, creative projects, and brand initiatives. • Design and implement a full-funnel marketing strategy that supports revenue growth, customer engagement, and long-term brand development. • Work closely with company leadership to refine market positioning, enhance the customer experience, and support broader business objectives. • Oversee eCommerce marketing performance by improving traffic quality, conversion outcomes, customer acquisition, and online sales growth. • Direct paid digital initiatives across search, social, email, and other performance channels, using data to improve return on investment. • Identify emerging opportunities to attract new customers and expand reach through scalable acquisition programs and channel testing. • Strengthen website lead generation and optimize the customer journey to improve engagement and conversion at every stage. • Manage marketing budgets with a focus on efficiency, performance measurement, and smart allocation of spend across channels. • Ensure brand messaging remains consistent and elevated across social media, digital platforms, and retail touchpoints while reflecting luxury consumer expectations.
2026-07-07T00:00:00Z

Digital Marketing Manager

Feasterville-Trevose, PA
onsite
Permanent / Full Time
110000 - 125000 USD / Yearly
We are seeking a results-driven Digital Marketing Manager to lead online marketing strategy and enhance the customer journey for a growing, multi-location consumer-focused organization. This role blends strategic planning with hands-on execution, with a strong emphasis on driving measurable growth across digital channels, improving website performance, and increasing lead conversion.The ideal candidate will collaborate closely with internal stakeholders and external partners to align marketing initiatives with broader business objectives and elevate the overall customer experience. Key Responsibilities<ul><li>Develop and execute integrated digital marketing strategies across paid media, online marketplaces, and internal campaigns to drive traffic and qualified leads</li><li>Manage relationships with external agencies and vendors, ensuring strong performance, accountability, and alignment with goals</li><li>Optimize website performance and user experience, improving conversion rates across key pages and digital touchpoints</li><li>Support initiatives that enhance the online-to-offline customer journey, increasing engagement and conversion opportunities</li><li>Analyze campaign and channel performance data to identify trends, measure ROI, and continuously improve outcomes</li><li>Establish KPIs and reporting frameworks to guide budget allocation and strategic decision-making</li><li>Lead and develop a small team, fostering a culture of accountability, collaboration, and execution excellence</li><li>Partner with senior leadership to align marketing strategies with sales goals, product priorities, and operational needs</li><li>Stay current on emerging tools, platforms, and market trends to enhance marketing effectiveness and reach</li></ul>
2026-06-24T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-06-25T00:00:00Z

Product Manager

Norristown, PA
onsite
Temporary / Contract
50 - 58 USD / Hourly
We are looking for a Product Manager to lead product planning and delivery for digital solutions supporting our client in King of Prussia, Pennsylvania. This Long-term Contract position will focus on shaping product direction, partnering with cross-functional teams, and driving improvements across Android-based and cloud-enabled initiatives. The ideal candidate brings a strong mix of product strategy, Agile execution, and technical fluency in AI-driven features, experimentation, and issue resolution. Responsibilities:• Define product goals, priorities, and release plans for Android and cloud-based solutions that align with business needs and user expectations.• Collaborate with engineering, design, and business stakeholders to translate ideas into actionable product requirements and well-scoped deliverables.• Manage and refine the product backlog, ensuring user stories are clearly written, prioritized effectively, and ready for Agile Scrum delivery cycles.• Use Atlassian Jira and bug tracking tools to monitor development progress, address product issues, and support timely resolution of defects.• Evaluate opportunities to incorporate artificial intelligence capabilities into product features to improve usability, efficiency, and decision-making.• Lead A/B testing and performance analysis to validate product changes, measure outcomes, and guide future enhancements.• Communicate product updates, roadmap decisions, and delivery status to stakeholders with clarity and consistency.• Partner with technical teams on cloud technology initiatives and related product activities, including changes tied to systems or process evolution when needed.
2026-06-25T00:00:00Z