<p>We are looking for a dynamic Marketing Coordinator to join our client's team in Rochester, New York. In this role, you will contribute to the development of high-quality marketing materials, proposals, and presentations that align with client needs and deadlines. This position offers the opportunity to combine creativity with strategy to drive impactful marketing initiatives.</p><p><br></p><p>Campaign Support & Execution</p><ul><li>Assist in planning and executing marketing campaigns across digital, print, and social media platforms.</li><li>Coordinate promotional activities, events, and trade shows.</li><li>Monitor campaign performance and compile reports on effectiveness.</li></ul><p>Content Creation & Management</p><ul><li>Create and edit marketing materials such as brochures, newsletters, emails, and social media posts.</li><li>Maintain and update website content and blog posts.</li><li>Collaborate with designers and writers to produce engaging content.</li></ul><p>Social Media & Digital Marketing</p><ul><li>Manage company social media accounts (posting, scheduling, monitoring engagement).</li><li>Track analytics and optimize content for reach and engagement.</li></ul><p>Market Research & Analysis</p><ul><li>Conduct market research to identify trends, competitors, and customer preferences.</li><li>Analyze data to inform marketing strategies and decisions.</li><li>Prepare reports and presentations for internal stakeholders.</li></ul><p>Administrative & Coordination Tasks</p><ul><li>Maintain marketing calendars and ensure deadlines are met.</li><li>Coordinate with vendors, agencies, and internal teams.</li><li>Manage inventory of promotional materials and marketing supplies.</li></ul><p>CRM & Email Marketing</p><ul><li>Assist with email marketing campaigns</li><li>Maintain and segment contact databases.</li><li>Track open rates, click-through rates, and conversions.</li></ul><p>Event Planning & Support</p><ul><li>Help organize webinars, conferences, and community events.</li><li>Coordinate logistics, registration, and promotional materials.</li><li>Provide on-site support when needed.</li></ul><p><br></p><p><strong>For immediate confidential consideration, apply today or contact Hannah Savage with Robert Half's Rochester, NY branch today! </strong></p>
<p>Robert Half has a client seeking a Copywriter Lead with financial industry experience to join their Brand Creative team for 12-18 months. You’ll elevate the company brand voice across major campaigns and critical touchpoints, shaping messaging that connects emotionally while driving measurable impact.</p><p> </p><p>Responsibilities include:</p><ul><li>Lead copy development for large-scale, cross-channel campaigns, ensuring messaging is on-brand, and compelling.</li><li>Translate strategic insights and consumer mindsets into creative concepts that resonate with both B2C and B2B audiences.</li><li>Partner closely with brand designers to concept, develop, and refine integrated creative across paid media, email, social, video, events, and merchant-facing materials.</li><li>Collaborate with product marketing, partner marketing, PR/comms, events, and product design teams to ensure cohesive, audience-first messaging. </li><li>Identify opportunities to strengthen the company brand through copy, storytelling, and creative problem-solving. </li></ul><p><br></p>
