<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
<p><strong>Exciting opportunity for a Sales and Marketing Assistant. </strong>The Sales and Marketing Administrative Assistant supports the Sales and Marketing teams by assisting with daily operations, administrative tasks, and overall coordination to ensure smooth and efficient workflow. This is a M-F on-site position, including medical, dental, vision, 401k, plus PTO. Salary target $50,000-$55,000</p><p>Recruiter: Connie Stathopoulos</p><p><strong> </strong></p><p><strong>Essential Functions: </strong></p><p> </p><ul><li>Manage paperwork and administrative tasks related to sales, ensuring all documents are prepared, completed, and processed in a timely manner.</li><li>Communicate effectively with sales team members and customers to support all aspects of the sales process. </li><li>Provide in-office support to team members who are on the road or working off-site. </li><li>Create sales templates and customize product specifications, ensuring all product details are accurately documented and tailored for internal use and customer communication.</li><li>Collaborate with Inventory Coordinator to ensure accurate inventory listings for internal and external use. </li><li>Cross-reference and maintain accurate product listings on various advertising platforms and e-commerce sites.</li><li>Assist with coordinating industry events, including registration, reviewing related marketing materials and organizing promotional materials and presentations.</li><li>Assist in organizing marketing campaigns, including the distribution of newsletters, flyers, and other promotional materials.</li><li>Ensure the project calendar is actively monitored, with deadlines, meetings, and milestones properly scheduled and tracked to support timely completion.</li><li>Assist by overseeing inventory, processing orders, and coordinating logistics..</li><li>Maintain regular communication through MS Teams, email, and phone to ensure efficient collaboration, timely updates, and strong team coordination.</li></ul><p><br></p><p><br></p>
We are looking for a dedicated Marketing Automation Specialist to join our team on a long-term contract basis. This hybrid role in Minneapolis, Minnesota, offers the opportunity to create and manage impactful marketing automation campaigns using HubSpot. The ideal candidate will combine technical proficiency with creative problem-solving to drive lead engagement and business growth.<br><br>Responsibilities:<br>• Manage and optimize HubSpot workflows, including lead scoring, segmentation, and automated campaigns.<br>• Collaborate with sales and marketing teams to develop strategies that support lead generation and pipeline goals.<br>• Create and maintain dashboards and reports to monitor campaign effectiveness and key performance metrics.<br>• Conduct A/B testing to improve engagement rates and conversion outcomes.<br>• Ensure seamless integration between HubSpot and other systems, such as Salesforce, to enhance data accuracy and efficiency.<br>• Develop compelling email marketing campaigns, including copywriting and audience targeting.<br>• Leverage tools like Google Ads and Google Analytics to bolster digital marketing efforts.<br>• Stay updated on industry trends and emerging technologies to refine marketing automation strategies.<br>• Provide training and support to team members on HubSpot functionalities and best practices.
