<p>Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation. </p><p><br></p><p>Responsibilities:</p><p>• Design and execute branding and communication strategies to align with business objectives and target market goals.</p><p>• Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives.</p><p>• Collaborate with external partners to ensure the successful delivery of marketing programs.</p><p>• Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media.</p><p>• Work closely with the sales team to convert marketing leads into new business opportunities.</p><p>• Develop and execute global go-to-market plans for new product launches, including messaging and campaign management.</p><p>• Optimize the company’s website for user experience, content relevance, and SEO performance.</p><p>• Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement.</p><p>• Conduct market research to identify trends, competitive strategies, and growth opportunities.</p><p>• Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation.</p>
We are looking for a skilled Marketing Specialist to join our team on a long-term contract basis in Bloomington, Minnesota. In this role, you will focus on executing marketing strategies, managing digital campaigns, and analyzing data to drive impactful results. The ideal candidate will bring expertise in both traditional and digital marketing, along with a creative approach to content development and communications.<br><br>Responsibilities:<br>• Implement marketing strategies that align with organizational goals and drive engagement.<br>• Monitor and analyze data to track the effectiveness of campaigns and identify areas for improvement.<br>• Develop and manage marketing collateral, ensuring high-quality and brand consistency.<br>• Oversee the execution of digital marketing initiatives, including content editing and social media management.<br>• Manage multiple digital channels, ensuring timely updates and optimized performance.<br>• Plan and execute targeted email campaigns to reach specific audiences.<br>• Leverage Google Ads and AdWords to enhance online visibility and drive traffic.<br>• Utilize Google Analytics to measure campaign success and generate actionable insights.<br>• Collaborate with internal teams to coordinate marketing communications and strategies.
