<p>Robert Half is seeking a detail‑driven <strong>Marketing Data Analyst</strong> for a Washington, DC client. This temporary role is ideal for someone who can quickly step into a fast‑paced marketing environment, analyze campaign performance, and translate data into insights that drive strategy and growth.</p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze marketing campaign performance across digital channels (email, social, paid media, web)</li><li>Build dashboards and reports to track KPIs, conversion metrics, and audience behavior</li><li>Clean, validate, and organize marketing datasets from CRM, automation platforms, and analytics tools</li><li>Provide insights and recommendations to improve targeting, segmentation, and ROI</li><li>Support A/B testing, attribution modeling, and customer journey analysis</li><li>Collaborate with marketing, sales, and product teams to align data insights with business goals</li><li>Maintain data accuracy and documentation for ongoing reporting processes</li><li><br></li></ul><p><br></p>
<p>We are actively seeking experienced Marketing Analysts to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on turning marketing data into actionable insights that improve campaign performance, customer acquisition, and overall marketing effectiveness.</p><p><strong>What You’ll Do</strong></p><ul><li>Analyze marketing campaign performance across digital channels including email, paid media, web, and social </li><li>Develop dashboards and reports to track KPIs such as ROI, CAC, conversion rates, and engagement metrics </li><li>Translate complex data sets into clear insights and actionable recommendations for marketing and leadership teams </li><li>Support A/B testing and experimentation strategies to optimize campaigns and user journeys </li><li>Monitor funnel performance and identify opportunities for improvement across the customer lifecycle </li><li>Collaborate with marketing, product, and sales teams to align reporting and business goals </li><li>Maintain data integrity and ensure accuracy across analytics platforms and reporting tools </li><li>Present findings and insights to stakeholders in a clear, compelling way </li></ul><p><br></p>
We are looking for a skilled Marketing Analyst to join our team in Newport News, Virginia. This Contract to permanent opportunity is ideal for someone passionate about analyzing market trends and contributing to the development of impactful strategies. The successful candidate will play a key role in supporting marketing initiatives and preparing proposals for government contracts.<br><br>Responsibilities:<br>• Conduct detailed research on market trends, competitor strategies, and industry innovations to support marketing plans.<br>• Analyze and interpret data from diverse sources, such as government databases, market reports, and industry publications.<br>• Collaborate with the marketing and proposal teams to integrate research findings into strategic deliverables.<br>• Assist in the development and review of government proposals, ensuring compliance with solicitation requirements.<br>• Monitor government procurement portals for updates and new opportunities.<br>• Maintain organized and accurate records of research materials and proposal-related documentation.<br>• Support the creation and execution of marketing campaigns by providing actionable insights.<br>• Ensure all deliverables align with organizational goals and industry standards.
<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
<p>We are actively seeking experienced Motion Graphics Designers to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on creating dynamic, visually engaging motion content that elevates brand storytelling across digital platforms.</p><p><strong>What You’ll Do</strong></p><ul><li>Design and produce motion graphics for digital channels including social media, websites, paid ads, email, and video content </li><li>Bring static designs to life through animation, typography, transitions, and visual effects </li><li>Collaborate with creative directors, designers, copywriters, and marketing teams to execute campaign concepts </li><li>Develop storyboards and motion concepts based on creative briefs and brand guidelines </li><li>Edit and optimize video and motion assets for different formats and platforms </li><li>Ensure consistency in brand style, tone, and visual identity across all motion work </li><li>Stay current on motion design trends, tools, and techniques </li></ul><p><br></p>
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
<p>Our client in the Lower Fairfield, CT area has an opening for Business Analyst Consultant. In this long-term contract role, you will play a pivotal part in driving data-driven insights and supporting strategic decisions across a dynamic organization. The ideal candidate will bring a wealth of expertise in data analysis and business intelligence, paired with a deep understanding of industry-specific practices.</p><p><br></p><p>Responsibilities:</p><p>• Produce accurate and detail-oriented reports tailored to a diverse range of stakeholders.</p><p>• Leverage best practices to ensure data analysis aligns with industry standards and organizational objectives.</p><p>• Collaborate with teams to deliver actionable insights based on cleaned and organized data.</p><p>• Utilize expertise in multiple data systems to streamline reporting processes and enhance efficiency.</p><p>• Ensure high levels of accuracy and attention to detail in all data-related outputs.</p><p>• Support strategic decision-making by analyzing transaction timelines and other critical metrics.</p><p>• Apply knowledge of private equity operations to optimize data reporting and visualization.</p><p>• Develop and maintain data visualization tools to communicate findings effectively.</p><p>• Manage the integration and analysis of data across multiple operating systems.</p><p>• Partner with senior executives to align analytics initiatives with organizational goals.</p><p>If you are interested in this Business Analyst role, please email your resume in a Word format to joseph.colagiacomo@roberthalf with the subject line: "Business Analyst"</p>
We are looking for a skilled Business Analytics/Data Analyst to support data-driven decision-making and enhance business intelligence processes. In this long-term contract role, you will play a key part in analyzing complex datasets and providing actionable insights to drive organizational success. The position is based in Arlington, Texas.<br><br>Responsibilities:<br>• Conduct detailed data analysis to identify patterns, trends, and actionable insights.<br>• Develop and maintain business intelligence reports using tools such as BusinessObjects Technologies.<br>• Perform audits of commercial contracts to ensure compliance and accuracy.<br>• Abstract and analyze key terms from contracts to support decision-making.<br>• Collaborate with cross-functional teams to gather data requirements and optimize analytics processes.<br>• Utilize advanced data analytics tools to process and interpret large datasets.<br>• Provide recommendations to improve business operations based on data findings.<br>• Ensure the integrity and security of data used for analysis and reporting.<br>• Support the organization in leveraging data for strategic planning and forecasting.
<p>We are seeking a <strong>Contract Agency Marketing Strategist</strong> to support a <strong>new business pitch tied to a prospective client opportunity</strong>. This role is ideal for a strategic marketer with strong agency experience, a sharp business development mindset, and deep <strong>shopper/trade marketing expertise</strong>.</p><p><br></p><p><strong>What You’ll Be Doing</strong></p><ul><li>Lead and develop marketing strategy for a new business/pitch opportunity</li><li>Bring senior-level strategic thinking to pitch development and business development efforts</li><li>Partner closely with creative, account, and cross-functional agency teams to shape pitch materials and recommendations</li><li>Translate client business challenges into clear, insight-driven marketing strategies</li><li>Contribute to the development of strategic positioning, messaging, and go-to-market thinking</li><li>Help craft persuasive pitch storytelling rooted in strong marketing fundamentals and trade/shopper expertis</li></ul><p><br></p>
We are looking for a skilled Marketing Manager to join our team on a contract basis. In this role, you will oversee a variety of marketing initiatives, including digital content, event coordination, and proposal development, within a detail-oriented services environment. This position is based in Minneapolis, Minnesota, and offers an exciting opportunity to contribute to impactful marketing strategies.<br><br>Responsibilities:<br>• Develop and manage client proposals and RFP responses by collaborating with attorneys to draft, research, and finalize submissions.<br>• Plan and execute client-facing webinars, handling all aspects from scheduling and presenter coordination to post-event content repurposing.<br>• Coordinate firm-hosted events and conferences, including speaker arrangements, promotional efforts, and on-site logistics.<br>• Oversee content creation for digital platforms, such as LinkedIn and blogs, ensuring consistency and adherence to brand standards.<br>• Maintain and update website content, including attorney profiles, while managing domain accounts and working with external developers.<br>• Provide support for internal marketing initiatives, including onboarding new hires and organizing firm-wide communications and training sessions.<br>• Manage the firm's social media presence and email campaigns to enhance brand awareness and engagement.<br>• Utilize tools such as HubSpot, WordPress, and Adobe Creative Suite to execute marketing strategies effectively.<br>• Monitor industry trends and maintain subscriptions to relevant publications to support business development.
<p>We are looking for an experienced Marketing Manager for an entertainment client of ours to oversee the execution of diverse marketing projects and campaigns in a fast-paced environment. This role requires a highly organized individual who can manage multiple initiatives, coordinate cross-functional teams, and ensure timely delivery of high-quality results. You will play a key role in driving marketing strategies, optimizing workflows, and analyzing project performance to contribute to overall organizational success.</p><p><br></p><p>Responsibilities:</p><p>• Manage and lead multiple marketing projects simultaneously, ensuring all initiatives are completed on time and within budget.</p><p>• Develop comprehensive project plans detailing tasks, schedules, and resource allocations.</p><p>• Work closely with cross-functional teams to define project objectives, requirements, and deliverables.</p><p>• Monitor progress and proactively address risks and challenges to keep projects on track.</p><p>• Oversee the execution of marketing campaigns, ensuring they align with strategic goals and objectives.</p><p>• Analyze and evaluate project performance, providing actionable insights for improvement.</p><p>• Communicate regularly with stakeholders and senior management to report on project status and outcomes.</p><p>• Implement strategies to optimize workflows and enhance team collaboration.</p><p>• Stay updated on marketing trends and tools to enhance campaign effectiveness and efficiency.</p>
We are looking for a dynamic Marketing Manager to spearhead social media and digital initiatives for a growing footwear brand in Los Angeles, California. This role will collaborate closely with the eCommerce team to craft and execute impactful marketing strategies aimed at enhancing brand visibility, customer engagement, and revenue growth. Ideal candidates will have a passion for building strong brand identities and a proven track record in digital marketing.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies to establish a strong and consistent brand presence across multiple platforms.<br>• Collaborate with the eCommerce team to ensure marketing efforts align seamlessly with sales objectives and customer journey goals.<br>• Plan and oversee content calendars, digital campaigns, and product launches to drive engagement and conversions.<br>• Lead wholesale marketing strategies, including organizing events at brick-and-mortar locations to boost brand visibility.<br>• Monitor and analyze campaign performance metrics, optimizing strategies to increase traffic, engagement, and revenue.<br>• Identify and pursue opportunities for expanding the brand's digital footprint, including partnerships, new platforms, and innovative content formats.<br>• Refine and maintain brand guidelines to ensure consistent messaging across all marketing channels.<br>• Work closely with creative teams, influencers, and external partners to produce high-quality content that aligns with the brand identity.
We are looking for a skilled and proactive Marketing Manager to join our team in Boca Raton, Florida. This long-term contract position requires a dedicated individual with strong attention to detail to oversee marketing initiatives from strategy through execution while maintaining a strong focus on project management and hands-on involvement. The ideal candidate will thrive in a fast-paced environment and possess a versatile skill set to drive impactful campaigns.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to meet organizational goals.<br>• Manage end-to-end marketing campaigns, including planning, execution, and performance analysis.<br>• Create engaging content for various platforms to enhance brand visibility and customer engagement.<br>• Analyze marketing data to assess campaign effectiveness and identify opportunities for improvement.<br>• Collaborate with cross-functional teams to ensure alignment with business objectives.<br>• Oversee budgets and timelines, ensuring efficient use of resources and on-time delivery.<br>• Drive brand awareness initiatives through targeted digital and B2B marketing efforts.<br>• Coordinate and optimize email campaigns to maximize audience reach and impact.<br>• Provide clear prioritization of tasks to balance essential activities with budget constraints.<br>• Stay updated on industry trends to incorporate innovative strategies into marketing efforts.
We are looking for an experienced Marketing Manager to lead strategic marketing initiatives in Pomona, California. This role involves overseeing brand development, advertising, market research, and community-based programs to drive growth and engagement. The ideal candidate will have a strong background in marketing leadership and the ability to manage multiple projects effectively.<br><br>Responsibilities:<br>• Develop and manage the comprehensive marketing budget to align with organizational goals and financial objectives.<br>• Plan and execute advertising campaigns, social media promotions, and marketing programs to increase attendance and awareness of events and services.<br>• Design and implement diversity-focused marketing strategies to build relationships with community organizations and reflect market demographics.<br>• Provide marketing support and resources to various business units and partners to achieve revenue and attendance targets.<br>• Oversee the work of external agencies to ensure brand integrity and the development of strategic marketing initiatives.<br>• Maintain and enhance the brand image, identity, and positioning for the organization and its events to ensure competitive advantage.<br>• Conduct and analyze qualitative and quantitative research to guide marketing strategies and improve decision-making processes.<br>• Create and manage cross-promotional programs to maximize engagement with the existing customer base.<br>• Oversee the design, maintenance, and promotion of organizational websites and digital marketing efforts.<br>• Perform additional duties as needed to support the marketing and sales functions.
<p>About the Opportunity</p><p>We are seeking an experienced Marketing Consultant to join the Global Talent Marketing team. This role is ideal for a recruitment marketing professional who thrives in a fast-paced, collaborative environment and is passionate about building scalable, high-impact talent attraction strategies.</p><p>You will play a key role in supporting strategic initiatives, including the Meta data center LevelUp partnership, helping to attract top-tier talent through innovative marketing campaigns and content.</p><p>Key Responsibilities</p><ul><li>Develop and execute recruitment marketing strategies to drive awareness, engagement, and candidate conversion</li><li>Create compelling social media content, including employee storytelling from concept through final video production</li><li>Oversee agency partners responsible for video and creative deliverables</li><li>Manage approval workflows between the client and external partners (e.g., Meta)</li><li>Support RPO initiatives with templates, channel access, and content creation</li><li>Lead end-to-end campaign development to increase talent community engagement and application rates</li><li>Act as a strategic advisor to Talent Acquisition, HR, and business leaders on talent attraction challenges</li><li>Manage campaign budgets and vendor relationships to ensure cost-effective execution</li><li>Track, analyze, and report on campaign performance, providing actionable insights and ROI improvements</li><li>Collaborate cross-functionally with marketing, communications, and business teams</li></ul>
We are looking for a Marketing Automation Manager to join our team on a contract-to-permanent basis in Irvine, California. This role offers an exciting opportunity to lead impactful marketing campaigns and optimize automation strategies. The initial contract will last 3-6 months, with the potential for a permanent position based on performance.<br><br>Responsibilities:<br>• Design, implement, and optimize marketing automation workflows to drive lead generation and customer engagement.<br>• Manage email marketing campaigns, ensuring they are targeted, personalized, and effective.<br>• Utilize platforms such as Salesforce and Customer.io to track campaign performance and generate actionable insights.<br>• Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business objectives.<br>• Monitor and analyze key performance metrics to continuously improve campaign outcomes.<br>• Develop and maintain segmentation strategies to enhance audience targeting and personalization.<br>• Ensure compliance with data privacy regulations and best practices in all marketing activities.<br>• Provide training and guidance to team members on marketing automation tools and techniques.<br>• Stay updated on industry trends to recommend innovative approaches to marketing automation.
<p>We are looking for a Marketing Content Specialist to support creative and digital initiatives for a growing team in Southern California. This Long-term Contract position is ideal for someone with 3+ years of experience who can manage campaigns, coordinate content, and keep projects moving across multiple marketing channels. The role offers the opportunity to contribute to email, social, web, and event efforts while partnering with stakeholders to deliver effective marketing programs.</p><p><br></p><p>Responsibilities:</p><p>• Plan and execute integrated marketing initiatives across digital, email, social media, and event channels to strengthen brand visibility and audience engagement.</p><p>• Develop, edit, and organize content for social platforms, email communications, and marketing materials while maintaining a consistent brand voice.</p><p>• Manage campaign timelines, priorities, and deliverables using project management tools to ensure work is completed accurately and on schedule.</p><p>• Support website updates and content publishing in WordPress, helping keep online information current, functional, and aligned with campaign goals.</p><p>• Build and coordinate email marketing efforts in platforms such as HubSpot, including scheduling, content setup, and performance tracking.</p><p>• Create and refine visual and promotional assets using Adobe Creative Cloud to support campaigns, presentations, and branded communications.</p><p>• Collaborate with internal teams and partners to organize marketing activities and event-related initiatives from planning through execution.</p><p>• Monitor campaign effectiveness and engagement metrics, then share insights and recommendations to improve future marketing performance.</p>
We are looking for a skilled and motivated Marketing Specialist to join our team in Encinitas, California. This role involves creating compelling marketing materials, coordinating promotional activities, and collaborating with internal and external stakeholders to enhance brand visibility. The ideal candidate will bring creativity, organizational skills, and a passion for connecting company goals with impactful marketing strategies.<br><br>Responsibilities:<br>• Develop and execute marketing plans, including proposals and promotional activities.<br>• Create and edit detailed resumes, project descriptions, organizational charts, and other marketing collateral.<br>• Collaborate with technical staff to craft proposal sections and define scopes of work.<br>• Maintain and update website content to reflect current company initiatives and achievements.<br>• Coordinate with consultants and external partners to optimize marketing efforts.<br>• Conduct market research to identify opportunities and target audiences.<br>• Plan and organize special events, including designing banners, flyers, and other promotional materials.<br>• Ensure all marketing activities align with the company's vision and objectives.<br>• Manage multiple projects simultaneously while adhering to deadlines.
<ul><li>Develop and execute marketing campaigns across digital and traditional channels.</li><li>Manage company branding and ensure consistency across all marketing materials.</li><li>Conduct market research to identify trends, customer needs, and competitive positioning.</li><li>Negotiate and maintain a clear communication channel with vendors. </li><li>Maintain and update CRM systems and marketing databases.</li></ul>
<p><strong>Are you a tech-savvy marketer with a passion for streamlining campaignrs and driving results through automation?</strong></p><p>Robert Half is seeking experienced <strong>Marketing Automation Specialists</strong> to fill contract roles with companies looking to optimize their marketing workflows and deliver personalized customer experiences. If you excel at leveraging automation tools to create efficient, data-driven campaigns—and have 3+ years of experience—this is your chance to work on exciting projects and showcase your expertise.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Design, implement, and manage marketing automation workflows across platforms such as HubSpot, Marketo, Pardot, or similar.</li><li>Develop and execute automated email campaigns, lead nurturing programs, and customer segmentation strategies.</li><li>Collaborate with marketing and sales teams to align automation efforts with business goals.</li><li>Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.</li><li>Ensure data integrity and compliance with privacy regulations (GDPR, CAN-SPAM).</li><li>Stay current with automation trends and emerging technologies to keep campaigns innovative.</li></ul><p><br></p>
<p>We are actively seeking experienced Marketing Automation professionals to join our talent network for upcoming contract opportunities. These roles support a variety of clients across industries and focus on executing and optimizing automated marketing campaigns that drive engagement, lead generation, and customer retention.</p><p><strong>What You’ll Do</strong></p><ul><li>Build, execute, and optimize automated marketing campaigns across email, SMS, and digital channels</li><li>Manage and maintain marketing automation platforms such as HubSpot, Marketo, Pardot, or similar</li><li>Develop lead nurturing workflows, segmentation strategies, and personalized customer journeys</li><li>Partner with marketing, sales, and creative teams to align campaign execution and messaging</li><li>Analyze campaign performance and provide insights to improve engagement and conversion rates</li><li>Maintain data integrity, list management, and compliance with email marketing regulations</li><li>Support A/B testing initiatives and ongoing campaign optimization</li><li>Assist with CRM integrations and marketing automation platform enhancements</li></ul><p><br></p>
We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.<br><br>Responsibilities:<br>• Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.<br>• Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.<br>• Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.<br>• Collaborate with technology teams to optimize and expand the marketing infrastructure.<br>• Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams.<br>• Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards.<br>• Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights.<br>• Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions.<br>• Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams.<br>• Partner cross-functionally to align marketing operations with broader business objectives and timelines.
<p>Colleen McAuliffe with Robert Half is looking for a detail-oriented and driven Sales Operations / Sales Analyst to join our team in Orinda, California. This role combines business development research, sales operations, and analytics to enhance team efficiency and drive revenue growth. The ideal candidate will bring strong organizational skills, a data-driven mindset, and a collaborative approach to managing sales processes and supporting business objectives.</p><p><br></p><p>Responsibilities:</p><p>• Conduct research to identify potential leads and compile prospecting lists for the business development team.</p><p>• Assist in the creation of sales proposals, presentations, and responses to client inquiries.</p><p>• Generate and evaluate sales dashboards and pipeline metrics to provide actionable insights.</p><p>• Develop and implement strategies to optimize sales workflows and enhance team productivity.</p><p>• Collaborate with marketing, finance, and customer success teams to align sales initiatives with broader organizational goals.</p><p>• Maintain accurate documentation of sales activities, business development progress, and operational processes.</p><p>• Identify areas for improvement within sales operations and propose solutions to streamline efforts.</p><p>• Provide support in post-sales activities, including quoting and follow-up.</p><p>• Prepare executive-level presentations to communicate sales performance and strategic objectives. </p>