<p><strong>SEO Specialist - Ongoing Job Opportunity</strong></p><p>Are you a SEO expert with a talent for driving organic growth and improving search engine rankings? Robert Half is building a network of SEO Specialists to match with businesses needing expertise in optimizing their websites, analyzing performance metrics, and staying ahead of algorithm updates. This is an ongoing opportunity to showcase your SEO skills across diverse industries and projects.</p><p><strong>Position Overview</strong></p><p>As an SEO Specialist, you will develop and execute strategies to optimize website content, improve technical elements, boost rankings, and drive traffic. You'll work across teams to integrate SEO best practices into the organization’s digital presence while staying at the forefront of ever-evolving algorithm changes and SEO tools.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>1. SEO Strategy Development</strong></p><ul><li>Develop and execute comprehensive SEO strategies that align with the company's goals and drive organic growth (Source: RH Acronym Guide.docx).</li><li>Perform keyword research and competitive analysis to identify opportunities for organic traffic growth (Source: RH Acronym Guide.docx).</li></ul><p><strong>2. On-Page Optimization</strong></p><ul><li>Optimize website content, metadata (title tags, meta descriptions), headers, and internal links for maximum SEO efficiency.</li><li>Ensure proper use of keywords and maintain optimized content structures (Source: RH Acronym Guide.docx).</li></ul><p><strong>3. Technical SEO</strong></p><ul><li>Conduct regular audits to identify and fix technical SEO issues, such as site speed, indexing, crawlability, and mobile usability concerns.</li><li>Collaborate with developers to implement technical SEO enhancements, including schema markup, canonical tags, and XML sitemaps (Source: RH Acronym Guide.docx).</li></ul><p><strong>4. Content Strategy and Optimization</strong></p><ul><li>Optimize blog posts, articles, product descriptions, and other digital assets for engagement and organic visibility.</li></ul><p><strong>5. Link Building and Off-Page SEO</strong></p><ul><li>Develop and execute link-building strategies, including outreach, partnerships, and content promotion.</li><li>Regularly assess backlink profiles for quality and disavow harmful links to maintain site integrity (Source: RH Acronym Guide.docx).</li></ul><p><strong>6. Analytics and Reporting</strong></p><ul><li>Monitor and report on key SEO metrics, including rankings, traffic, conversions, and ROI.</li><li>Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data insights (Source: RH Acronym Guide.docx).</li></ul><p><strong>7. Competitor Analysis</strong></p><ul><li>Track competitors' SEO performance and tactics to identify new opportunities and stay ahead of the competition.</li><li>Recommend adjustments to optimize company SEO strategies based on competitive trends (Source: RH Acronym Guide.docx).</li></ul><p><strong>8. Collaboration Across Teams</strong></p><ul><li>Work with marketing, design, and development teams to ensure all digital assets align with SEO best practices.</li><li>Provide training and guidance to stakeholders on emerging SEO trends and practices.</li></ul>
We are looking for a creative and driven Social Media Content Specialist to lead our organic social media efforts in the skincare and aesthetics industry. This role is perfect for someone with a passion for beauty trends and a knack for creating compelling content that resonates with audiences. You will play a hands-on role in developing, executing, and optimizing our social media strategy while fostering an engaged online community.<br><br>Responsibilities:<br>• Develop and implement social media strategies aligned with brand objectives and industry trends.<br>• Create, edit, and produce engaging content, including short-form videos and still images, tailored for platforms such as Instagram, TikTok, and YouTube Shorts.<br>• Write captivating captions and posts that highlight products, skincare tips, and educational content.<br>• Plan and manage content calendars to ensure consistent and timely delivery of campaigns.<br>• Collaborate with influencers and brand ambassadors to enhance outreach and audience engagement.<br>• Monitor and analyze social media performance metrics to optimize content and improve engagement.<br>• Foster community growth by engaging with followers, responding to comments, and initiating conversations.<br>• Stay informed on skincare and beauty trends, consumer behavior, and emerging social media platforms.<br>• Coordinate with internal teams to align social media efforts with overall marketing strategies.
