<p>Robert Half Marketing and Creative is recruiting for a Digital Media Manager. This person leads the strategic planning, execution, and optimization of paid digital media campaigns, primarily within Google Ads, with expansion into Reddit and Twitch. This position is responsible for balancing performance (e.g., high-intent search) and brand-building efforts. The manager is accountable for driving digital advertising success related to brand awareness and direct response, overseeing agency/vendor relationships, managing campaign budgets, and generating actionable insights from digital campaigns.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>Develop and execute full-funnel Google Ads strategies (Search, Pmax, DV/360, Shopping, YouTube), leveraging AI, advanced bidding tactics, and continuous optimization.</p><p>Oversee agencies and vendors for SEM, display, and digital video buying.</p><p>Plan, set up, launch, monitor, and optimize advertising campaigns; ensure proper campaign trafficking and reporting.</p><p>Manage campaign budgets, pacing, and provide ongoing strategic recommendations.</p><p>Collaborate with Brand and Marketing teams to coordinate media launches and align creative assets.</p><p>Analyze campaign performance data, generate reports, and recommend strategies for improved results.</p><p>Collect and maintain campaign data for in-depth post-campaign analysis.</p><p>Manage relationships with external vendors and partners and supervise/mentor direct reports.</p><p>Stay up to date with the latest trends and compliance requirements in digital advertising (e.g., CCPA, PII protection).</p><p>Qualifications:</p><p><br></p><p><br></p>
<p>We are looking for a skilled Digital Marketing Manager to oversee and execute innovative strategies that drive engagement, growth, and results across digital platforms. Based in Cerritos, California (in office T, W, R), this role requires a self-motivated, detail-oriented individual with a strong background in digital marketing, project management, and data analysis. The ideal candidate will excel in managing multiple projects simultaneously while collaborating effectively with cross-functional teams to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive digital marketing strategies tailored to mobile app promotion and user engagement.</p><p>• Manage and optimize paid social campaigns, Google Ads, and email marketing efforts to maximize ROI.</p><p>• Oversee UX/UI design initiatives for mobile applications, ensuring a seamless user experience and interface.</p><p>• Collaborate with internal teams to define project goals, timelines, and deliverables.</p><p>• Analyze marketing performance data using tools like Google Analytics to identify trends and opportunities for improvement.</p><p>• Monitor app store performance metrics and implement strategies to enhance visibility and downloads.</p><p>• Address project challenges and bottlenecks promptly to maintain smooth workflows.</p><p>• Provide regular updates and reports to stakeholders on campaign performance and project progress.</p><p>• Stay up-to-date with industry trends and emerging digital marketing technologies.</p><p>• Support additional marketing initiatives as needed to align with broader team objectives.</p>
We are looking for an experienced Digital Marketing Director to lead and develop innovative strategies that drive global digital growth and engagement. This role will focus on creating scalable solutions to optimize digital acquisition, activation, retention, and reactivation efforts, while enhancing the productivity of Brand Partners. The ideal candidate will bring a passion for performance marketing and a proven track record of delivering measurable impacts on revenue.<br><br>Responsibilities:<br>• Develop and implement a comprehensive global digital acquisition and lifecycle marketing strategy aligned with enterprise revenue objectives.<br>• Create a multi-year roadmap to establish digital marketing as a scalable and predictable growth engine.<br>• Oversee performance marketing initiatives across paid search, paid social, programmatic, affiliate, and emerging channels, with a focus on global scalability.<br>• Manage agency relationships, media investments, and budget allocation to maximize campaign effectiveness.<br>• Design and execute automated lifecycle marketing programs, including onboarding, nurture campaigns, cart abandonment, and retention strategies.<br>• Enhance customer and Brand Partner engagement through data-driven segmentation and targeted outreach.<br>• Establish frameworks for attribution, incrementality testing, and experimentation to refine digital strategies.<br>• Collaborate with analytics and product teams to improve tracking, reporting, and data quality.<br>• Partner with Digital Product teams to prioritize enhancements that boost conversion rates and funnel performance.<br>• Develop global playbooks, operational models, and team structures to support the long-term growth of digital marketing capabilities.
<p>A client of Robert Half in the <strong>construction and architectural industry</strong> is seeking a <strong>Digital Marketing Coordinator</strong> to support their growing marketing team. This role is ideal for someone who enjoys executing digital campaigns, managing content, and supporting brand visibility across multiple channels.</p><p>You will work closely with internal teams to help drive marketing initiatives, maintain digital assets, and support campaign performance tracking in a fast-paced environment.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in the execution of digital marketing campaigns across web, email, and social media channels</li><li>Update and manage website content through CMS platforms</li><li>Coordinate marketing materials and digital assets across teams</li><li>Support content creation for social media, blogs, newsletters, and marketing collateral</li><li>Track and report on campaign performance and key marketing metrics</li><li>Assist with marketing events, promotions, and brand initiatives</li><li>Maintain organized marketing documentation and project timelines</li></ul><p><br></p>
<p><strong>Digital Marketing Support Specialist - 3-6+ month contract, 40 hours a week, potential for long-term! On-Site in Grand Prairie daily!</strong></p><ul><li>Support sales and marketing teams across <strong>digital marketing platforms, including CMS, CRM, email marketing tools, Google Analytics, and paid media technologies.</strong></li><li>Provide hands‑on user <strong>support, troubleshooting, and training, helping teams execute campaigns and follow digital marketing best practices</strong>.</li><li>Assist with <strong>email template and campaign management, website updates, light HTML edits, and image optimization to improve traffic and lead generation.</strong></li><li>Monitor and <strong>report on digital performance and analytics, identifying trends and recommending improvements </strong>to drive stronger results.</li></ul><p><br></p><p><br></p>
<p>Digital Marketing Specialist</p><p><strong>Location:</strong> Atlanta, GA (Onsite)</p><p> <strong>Duration:</strong> 3-Month Contract</p><p>We are seeking a <strong>Digital Marketing Specialist</strong> to support digital campaigns across paid media, email, and website initiatives.</p><p><strong>Responsibilities</strong></p><ul><li>Execute digital marketing campaigns across <strong>paid search, display, and social</strong></li><li>Monitor campaign performance and optimize for results</li><li>Collaborate with creative teams to develop campaign assets</li><li>Manage campaign reporting and analytics</li><li>Support website and landing page updates</li></ul><p><br></p>
We are looking for a skilled Digital Marketing Specialist to join our team in Moline, Illinois. In this role, you will have the opportunity to shape the online presence of a mission-driven financial services organization, crafting strategies that engage diverse audiences and elevate the brand’s impact in the community. This position offers a mostly remote work environment with occasional onsite collaboration to foster teamwork and creativity.<br><br>Responsibilities:<br>• Develop and implement effective digital marketing strategies to drive engagement and growth.<br>• Manage social media platforms, including content creation, publishing, performance tracking, and analytics.<br>• Enhance the organization's website by updating content, optimizing landing pages, and improving user experience.<br>• Create compelling branded content and visuals tailored to resonate with various audience segments.<br>• Collaborate with internal teams and external partners to execute marketing initiatives that align with the brand's goals.<br>• Plan and coordinate community-focused marketing events, including sponsorships and volunteer activities.<br>• Analyze campaign performance and leverage insights to refine strategies and achieve measurable results.<br>• Utilize marketing tools and automation platforms to streamline workflows and enhance campaign effectiveness.<br>• Maintain a consistent and attentive brand presence across all digital channels.
We are looking for a skilled Digital Marketing Specialist to join our team in New York, New York. In this role, you will be responsible for developing and executing impactful marketing strategies across various digital channels. This is a fantastic opportunity for professionals passionate about driving online engagement and achieving measurable results. This is a long-term contract position.<br><br>Responsibilities:<br>• Develop and implement digital marketing strategies to drive brand awareness and online visibility.<br>• Create, manage, and optimize Google Ads campaigns to achieve targeted outcomes.<br>• Monitor and analyze website traffic using Google Analytics to identify trends and opportunities.<br>• Design and execute email marketing campaigns that resonate with target audiences.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Conduct keyword research and implement SEO best practices to improve search engine rankings.<br>• Track and report performance metrics to measure the effectiveness of marketing efforts.<br>• Stay updated on industry trends and emerging tools to maintain a competitive edge.<br>• Manage budgets and allocate resources effectively across different marketing initiatives.<br>• Ensure all campaigns comply with legal and ethical standards.
We are looking for an experienced Digital Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will be responsible for developing and executing impactful online marketing strategies to drive engagement and enhance brand visibility. The ideal candidate will have a strong command of digital tools and platforms, with a proven ability to optimize campaigns for performance and results.<br><br>Responsibilities:<br>• Design and implement effective digital marketing strategies to achieve business objectives.<br>• Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences.<br>• Analyze website traffic and user behavior using Google Analytics to improve performance metrics.<br>• Develop and execute email marketing campaigns that drive customer engagement and conversions.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Track and report on campaign performance, providing actionable insights for continuous improvement.<br>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.<br>• Stay updated on digital marketing trends and technologies to ensure strategies remain competitive.<br>• Monitor competitor activities and market trends to identify opportunities for growth.<br>• Create and manage content for social media platforms to increase brand awareness.
<p>We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Costa Mesa, California. In this role, you will play a key part in executing and coordinating various marketing initiatives, including digital campaigns, social media efforts, and content updates. The ideal candidate is detail-oriented, organized, and adept at using marketing tools and platforms to drive success.</p><p>Responsibilities:</p><p><strong>Creative Brief & Content Coordination</strong></p><ul><li>Developing and organizing creative briefs</li><li>Managing updates to: </li><li>Autoreply emails</li><li>Venue-specific newsletters</li><li>Marketing communications</li></ul><p><strong>Digital & Social Marketing</strong></p><ul><li>Social media coordination and review</li><li>Supporting digital marketing execution</li><li>Pulling reports and updating marketing scorecards that help track marketing performance and demand generation</li></ul><p> <strong>Marketing Collateral Coordination</strong></p><p><br></p><p> <strong>Marketing Tools & Asset Management</strong></p><ul><li>Uploading and organizing marketing assets</li><li>Supporting platform usage and digital tools</li></ul><p> <strong>Administrative & Operational Support</strong></p><ul><li>General marketing administrative support</li><li>Accounting coordination related to marketing initiatives</li><li>Scheduling and documentation support</li></ul><p><br></p><p><br></p>
<p>Robert Half’s marketing & creative client is looking for a Social Media Channel Specialist for a 6-month contract in the Boston area beginning in April. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work 1 - 2 days per week onsite. The Social Media Channel Specialist will drive strategy, content creation, and day-to-day community engagement across multiple social platforms, working closely with cross-functional teams to amplify company initiatives and grow audience engagement. Prior experience with community management and social media management platforms (Hootsuite, Sprout Social, Zoho, or similar) is required.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Create, produce, and curate social media content across a variety of channels</li><li>Support strategies for channel growth and audience engagement</li><li>Monitor and moderate online communities</li><li>Execute integrated campaigns and ensure brand consistency</li><li>Manage editorial calendars and campaign deliverables</li><li>Capture and post live and event-based content</li><li>Analyze social media performance and report results</li><li>Maintain social guidelines and stay updated on industry trends</li></ul><p><br></p>
We are looking for an experienced Director of Social Media and Digital Engagement to lead the strategic development and execution of comprehensive social media campaigns. This role is based in Washington, District of Columbia, and focuses on engaging youth and adult audiences while driving impactful digital interactions. The ideal candidate will possess a strong background in social media strategy, digital analytics, and team leadership.<br><br>Responsibilities:<br>• Design and implement robust social media strategies to expand and engage audiences across platforms focused on youth and adults.<br>• Oversee the creation and delivery of high-quality brand content, including video assets, to maintain consistency across social channels and campaign websites.<br>• Collaborate with analytics teams to evaluate performance metrics, optimize content strategies, and report on the effectiveness of social media initiatives.<br>• Coordinate cross-functional teams to ensure alignment and efficiency in digital engagement strategies across organizational platforms.<br>• Monitor industry trends and platform updates to identify opportunities for innovation in social media practices.<br>• Guide and mentor a team of social media professionals, fostering growth and collaboration within the team.<br>• Manage budgets and vendor relationships to support various initiatives across owned channels.
<p>Our client is searching for a creative, detail-oriented, and data-driven Social Media Manager to boost online visibility for a portfolio of high-growth companies in the legal, talent, and private wealth sectors. If you’re passionate about social media and excited to shape the brand story across diverse audiences, this role is for you!</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute social media strategies for LinkedIn, Instagram, and other platforms.</li><li>Build and maintain robust content calendars across multiple business units.</li><li>Write, design, and schedule posts that align with each brand’s unique voice and visual identity.</li><li>Monitor engagement, respond to comments, and foster online communities.</li><li>Produce compelling content—posts, infographics, short videos, and more—partnering with internal experts and designers.</li><li>Repurpose long-form content into engaging social-first formats.</li><li>Track, analyze, and report on performance metrics (reach, engagement, growth, CTR, etc.), using tools like LinkedIn Analytics and Hootsuite.</li><li>Test and optimize post types, timing, and messaging based on analytics.</li><li>Support integrated digital campaigns and amplify PR initiatives across channels.</li><li>Coordinate with marketing and communications teams, external vendors, and creative partners.</li><li>Stay current on social trends and identify new engagement opportunities, including influencer collaborations.</li></ul>
<p><strong>Social Media Manager</strong></p><p>Location: Dallas, TX 75202 (Hybrid Schedule)</p><p>Duration: 6–7 month contract, 40 hours per week</p><p><br></p><p>We are seeking a Social Media Manager to join our team for a 6–7 month contract, working full time on a hybrid schedule with onsite days in downtown Dallas. This role will own day-to-day social media execution while also shaping strategy, positioning the organization as a thought leader across its core focus areas of education, income, and health. The ideal candidate is both hands-on and strategic, comfortable collaborating with senior leadership and engaging diverse audiences across multiple platforms.</p><p><br></p><p>Key Responsibilities:</p><p> • Develop, implement, and manage a comprehensive social media strategy to meet or exceed awareness, engagement, and fundraising goals.</p><p> • Own and manage all social media accounts across Facebook, Instagram, LinkedIn, and X/Twitter.</p><p> • Create and publish engaging, on-brand content tailored to different audiences and platforms.</p><p> • Position the organization as a thought leader within its mission-driven focus areas.</p><p> • Monitor social channels daily, responding promptly and fostering engagement through proactive community management.</p><p> • Protect and manage the organization’s online reputation through thoughtful moderation and audience interaction.</p><p> • Collaborate cross-functionally with internal teams and external agencies to ensure alignment with organizational goals.</p><p> • Advise and partner with C-level executives on social media strategy, messaging, and best practices.</p>
<p>We are looking for a dynamic and experienced Digital Marketing Director to lead innovative marketing strategies and drive business growth. This role requires a blend of creative vision and technical expertise to execute impactful campaigns, manage cross-functional teams, and optimize the use of marketing technologies.</p><p><br></p><p>Responsibilities:</p><p>• Collaborate with leadership and business program teams to align marketing strategies with organizational goals.</p><p>• Organize and present monthly performance reports to stakeholders, ensuring transparency and actionable insights.</p><p>• Oversee partnerships with consulting agencies specializing in analytics, paid media, and other marketing initiatives.</p><p>• Develop and implement marketing strategies tailored to unique audience needs and program objectives.</p><p>• Maintain and update the annual marketing budget, including quarterly forecasting.</p><p>• Optimize and manage the marketing technology stack, including tools such as Google Analytics, Hubspot, and Webflow.</p><p>• Analyze data to generate insights and comprehensive reporting across all channels.</p>
<p><strong>Overview</strong></p><p>The Digital Project Manager is responsible for planning, executing, and overseeing digital initiatives from concept through delivery. This role serves as the central coordinator across design, development, marketing, and stakeholder teams to ensure projects are delivered on time, within scope, and aligned with business goals. The ideal candidate brings strong project management discipline, excellent communication skills, and a deep understanding of digital workflows and technologies.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead end‑to‑end management of digital projects including websites, mobile applications, digital campaigns, UX/UI design initiatives, and platform enhancements.</li><li>Define project scope, requirements, timelines, and deliverables in collaboration with cross‑functional teams.</li><li>Create and maintain project plans, sprint schedules, resource plans, and status reports.</li><li>Facilitate daily standups, sprint planning, backlog grooming, and retrospectives (if using Agile/Scrum).</li><li>Serve as the primary point of contact for internal teams, clients, and stakeholders regarding project updates and deliverables.</li><li>Manage vendor relationships, contracts, and timelines when external partners are involved.</li><li>Identify risks, propose mitigation strategies, and proactively resolve roadblocks.</li><li>Ensure deliverables meet quality standards and align with UX, brand, and technical guidelines.</li><li>Oversee budget tracking, invoicing, and project financials.</li><li>Support continuous improvement by contributing to process optimization and best practices.</li></ul><p><br></p>
<p>HOT OPENING. Permanent hire position that will require fully in-office at our client's location in Clearwater, FL. Local candidates only. </p><p><br></p><p>Will be setting up interviews with our client for the 2nd week of February. </p><p><br></p><p>We’re looking for a Digital Project Manager with strong experience leading web, ecommerce, and digital marketing initiatives. This person will coordinate cross‑functional teams, manage timelines and deliverables, and ensure digital projects move smoothly from concept to launch.</p><p><br></p><p>You’ll work closely with developers, designers, media specialists, and business stakeholders to drive high-quality execution across web development, Shopify builds, media buying, and process improvements.</p><p>This is a mid‑level role suited for someone who can blend technical understanding with excellent communication and project leadership.</p><p><br></p><p>What You’ll Do</p><p>Lead day‑to‑day project management across web development, Shopify launches, and digital marketing initiatives</p><p>Plan, scope, and manage sprints within Scrum/Agile methodologies</p><p>Coordinate cross‑department communication between dev, creative, marketing, analytics, and leadership teams</p><p>Oversee timelines, roadmaps, budgets, and resource allocation</p><p>Manage and optimize workflows, documentation, and digital processes</p><p>Support media buying initiatives across Google Ads, Google Merchant Center, GA4, and Meta platforms</p><p>Partner with stakeholders to gather requirements, translate needs into actionable tasks, and ensure accurate execution</p><p>Facilitate daily standups, sprint planning, retrospectives, and project reviews</p><p>Conduct basic QA/UAT and ensure deliverables meet quality standards</p><p>Identify risks, blockers, and inefficiencies, proposing solutions proactively.</p><p><br></p>
<p><strong>Overview</strong></p><p>The Digital Project Manager is responsible for planning, executing, and overseeing digital initiatives from concept through delivery. This role serves as the central coordinator across design, development, marketing, and stakeholder teams to ensure projects are delivered on time, within scope, and aligned with business goals. The ideal candidate brings strong project management discipline, excellent communication skills, and a deep understanding of digital workflows and technologies.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead end‑to‑end management of digital projects including websites, mobile applications, digital campaigns, UX/UI design initiatives, and platform enhancements.</li><li>Define project scope, requirements, timelines, and deliverables in collaboration with cross‑functional teams.</li><li>Create and maintain project plans, sprint schedules, resource plans, and status reports.</li><li>Facilitate daily standups, sprint planning, backlog grooming, and retrospectives (if using Agile/Scrum).</li><li>Serve as the primary point of contact for internal teams, clients, and stakeholders regarding project updates and deliverables.</li><li>Manage vendor relationships, contracts, and timelines when external partners are involved.</li><li>Identify risks, propose mitigation strategies, and proactively resolve roadblocks.</li><li>Ensure deliverables meet quality standards and align with UX, brand, and technical guidelines.</li><li>Oversee budget tracking, invoicing, and project financials.</li><li>Support continuous improvement by contributing to process optimization and best practices.</li></ul><p><br></p>
We are looking for a skilled Digital Project Manager to join our team in Quakertown, Pennsylvania. In this role, you will oversee digital projects and initiatives while ensuring timely delivery and efficient collaboration across multiple teams. This is a long-term contract position, offering an excellent opportunity to implement streamlined processes and drive impactful improvements.<br><br>Responsibilities:<br>• Develop and manage project workflows, forms, and dashboards to enhance team collaboration and efficiency.<br>• Oversee the implementation and optimization of Adobe Workfront for project tracking and delivery.<br>• Coordinate with North America, Global, Digital, and Education teams to ensure seamless interaction and alignment.<br>• Train and onboard team members on new tools, processes, and systems.<br>• Monitor and analyze project timelines, ensuring all deliverables are met on schedule.<br>• Create and maintain detailed reports tracking team performance, requests, and work progress.<br>• Identify opportunities for process improvement and recommend solutions to enhance productivity.<br>• Collaborate with stakeholders to establish clear expectations and ensure alignment on project goals.<br>• Support the development and refinement of digital asset management practices.<br>• Ensure all dashboards are fully operational and meet organizational needs.
<p>Position Overview</p><p>We are seeking an energetic and hospitality‑driven Community Manager to create, manage, and elevate the tenant and visitor experience at a premier office property. This role focuses on community programming, event planning, social media management, and concierge services, with a strong emphasis on fostering engagement within a life‑sciences–focused tenant community.</p><p>The ideal candidate is creative, organized, tech‑savvy, and service‑oriented—comfortable managing events ranging from small meetings to large‑scale activations while serving as a visible ambassador for the property.</p><p><br></p><p>Key Responsibilities</p><p>Community & Tenant Engagement</p><ul><li>Design and execute engaging property‑wide programming that fosters inclusion and community</li><li>Plan and manage professional conferences, networking events, and social activations (up to 3,000 attendees)</li><li>Coordinate external use of amenity spaces and oversee conference/event areas</li><li>Actively network within the life sciences industry to support relevant programming</li><li>Assist property management with welcome events and materials for new tenants</li></ul><p>Event Planning & Operations</p><ul><li>Manage scheduling and use of building amenities (conference rooms, rooftop terrace, tenant lounges, etc.)</li><li>Maintain and manage the property programming budget</li><li>Negotiate contracts with vendors to secure best pricing and services</li><li>Build and manage a local Preferred Vendor list</li><li>Provide detailed reporting for tenant requests and service billing</li></ul><p>Marketing, Social Media & Communications</p><ul><li>Manage the property app admin portal and keep content aligned with luxury brand standards</li><li>Promote app usage among tenants, guests, and visitors</li><li>Manage and post to property social media accounts</li><li>Design and write internal marketing materials for events and programming (digital and print)</li></ul><p>Concierge & Client Services</p><ul><li>Serve as an on‑site concierge and informational resource for tenants</li><li>Respond promptly to in‑person, phone, and email requests</li><li>Arrange meetings, services, gifts, reservations, and other tenant needs</li><li>Stay current on local dining, entertainment, and cultural offerings</li></ul>
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
<p>Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to support one of our clients in Washington, DC. This contract opportunity is ideal for a marketing professional who enjoys turning data into meaningful insights that drive smarter marketing decisions.</p><p>In this role, you will partner with cross-functional marketing teams to analyze digital campaign performance, identify optimization opportunities, and deliver insights that strengthen overall marketing strategy. The ideal candidate is both analytical and creative—someone who understands the numbers behind marketing while also appreciating the strategy and storytelling that make campaigns successful.</p><p>This position offers an exciting opportunity to work in a fast-paced marketing environment where your insights will directly influence campaign performance, audience engagement, and digital growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p>• Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic.</p><p>• Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation.</p><p>• Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams.</p><p>• Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI.</p><p>• Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization.</p><p>• Conduct A/B testing and performance experiments to improve marketing outcomes.</p><p>• Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey.</p><p>• Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness.</p><p>• Translate complex data into clear, easy-to-understand recommendations for stakeholders.</p><p>• Assist with forecasting performance and providing data-driven recommendations for future campaigns.<strong></strong></p>
We are looking for a skilled Digital Marketing Analyst to join our team in Conshohocken, Pennsylvania. This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.<br><br>Responsibilities:<br>• Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions.<br>• Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements.<br>• Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation.<br>• Implement tracking solutions for embedded video players, form submissions, and other interactive website elements.<br>• Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies.<br>• Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference.<br>• Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode.<br>• Collaborate with development, marketing, and account teams to align tracking strategies with business goals.<br>• Support cross-domain tracking and server-side tagging setups for enhanced data collection.<br>• Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance.
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
We are looking for an experienced Digital Designer to join our team in Atlanta, Georgia. In this long-term contract role, you will take the lead on crafting compelling digital content that enhances online product presentation, drives engagement, and supports performance-focused marketing strategies. Collaborating across teams, you will be responsible for creating innovative ecommerce experiences and digital storytelling assets that align with brand standards and optimize user experience.<br><br>Responsibilities:<br>• Develop and execute tiered ecommerce content strategies, prioritizing high-value items with enhanced visual and motion-based assets.<br>• Create advanced digital content including imagery, videos, infographics, and storytelling visuals to elevate product presentation.<br>• Collaborate with designers to transform foundational assets into enriched digital experiences for retail platforms.<br>• Design digital marketing materials for paid and owned channels, such as search/display ads, retail media networks, and promotional placements.<br>• Optimize creative assets for various platforms and formats, ensuring alignment with campaign goals and performance metrics.<br>• Produce visual components for brand websites, including homepage modules, product pages, and seasonal campaigns.<br>• Ensure consistency across digital content while tailoring designs to meet the requirements of specific channels.<br>• Partner with creative leadership to maintain alignment with brand standards and visual strategy.<br>• Manage workflows efficiently using project management tools and contribute to the continuous improvement of creative processes.<br>• Participate in planning sessions for priority launches, campaigns, and ecommerce initiatives to align creative goals.